NIKE (NYSE:NKE) Stock Price Down 1.2% – Here’s Why

Shares of NIKE, Inc. (NYSE:NKE) dropped 1.2% during trading on Tuesday . The stock traded as low as $63.02 and last traded at $63.6120. Approximately 20,271,268 shares changed hands during mid-day trading, an increase of 12% from the average daily volume of 18,085,043 shares. The stock had previously closed at $64.38.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Management reshuffle aimed at accelerating execution — NIKE announced new geography VP/GM appointments to strengthen regional leadership and push its “Win Now” actions, a move investors may view as decisive operational follow-through. NIKE, Inc. Announces New Geography Leadership Appointments
• Positive Sentiment: Insider buying by senior leaders — recent filings show multiple insider purchases (including CEO Elliott Hill and other execs), which can signal management confidence in the company’s recovery prospects. Nike Stock (NKE) Opinions on Recent Earnings and Turnaround Plans
• Positive Sentiment: Analyst support and price target upside — a majority of recent Wall Street notes are bullish (multiple buys/overweights), median 6‑month target around $72.50 and several targets in the mid‑$70s, providing potential upside if execution improves. Nike Stock (NKE) Opinions on Recent Earnings and Turnaround Plans
• Neutral Sentiment: Dividend club potential — coverage suggests NIKE could eventually qualify for Dividend Aristocrats, which would appeal to income investors but depends on sustained payout history and cash flow. Nike Stock Could Join an Exclusive Club. What to Know About the ‘Dividend Aristocrats’
• Neutral Sentiment: Industry positioning vs. adidas — comparative analyses highlight contrasting market-share dynamics and strategies; useful context for investors but not an immediate catalyst. NIKE vs. adidas: Which Athleticwear Stock is Poised for Growth?
• Negative Sentiment: Demand weakness and skeptical takeaways from recent results — although NIKE beat EPS last quarter, revenue was only marginally up and some coverage says it’s “too early” to call a comeback; lingering China/consumer softness and mixed top‑line readings are pressuring sentiment. Nike: Too Early To Call A Comeback
• Negative Sentiment: Investor performance concerns and long‑term underperformance — commentary noting a five‑year loss for hypothetical investors highlights credibility/expectations issues that can depress sentiment until reversal is clear. If You’d Invested $100 in Nike 5 Years Ago, Here’s How Much You’d Have Today
• Negative Sentiment: Turnaround execution risk — analysts flag that Nike’s innovation push must offset weak global demand; failure to show sustained revenue recovery or margin improvement would likely keep downside risk elevated. NIKE’s Turnaround Test: Will Innovation Offset Weak Global Demand?

Analyst Upgrades and Downgrades

A number of brokerages have recently issued reports on NKE. JPMorgan Chase & Co. dropped their price objective on shares of NIKE from $100.00 to $86.00 and set a “buy” rating for the company in a research note on Monday, November 17th. Berenberg Bank reissued a “neutral” rating and issued a $70.00 target price on shares of NIKE in a research note on Friday, December 19th. Weiss Ratings raised shares of NIKE from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Monday, January 12th. Needham & Company LLC lowered NIKE from a “buy” rating to a “hold” rating in a research note on Thursday, January 8th. Finally, BTIG Research reissued a “buy” rating and set a $100.00 price objective on shares of NIKE in a report on Friday, December 12th. Two analysts have rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, twelve have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $75.13.

NIKE Trading Down 1.2%

The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.06. The firm has a market cap of $94.17 billion, a price-to-earnings ratio of 37.42, a P/E/G ratio of 3.32 and a beta of 1.28. The company’s 50-day moving average is $63.88 and its 200-day moving average is $69.28.

NIKE (NYSE:NKE) last announced its earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, topping analysts’ consensus estimates of $0.37 by $0.16. The company had revenue of $12.43 billion during the quarter, compared to the consensus estimate of $12.19 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The company’s revenue was up .6% on a year-over-year basis. During the same period in the previous year, the firm posted $0.78 earnings per share. On average, research analysts predict that NIKE, Inc. will post 2.05 earnings per share for the current year.

NIKE Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Friday, January 2nd. Stockholders of record on Monday, December 1st were given a dividend of $0.41 per share. The ex-dividend date was Monday, December 1st. This is an increase from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 dividend on an annualized basis and a dividend yield of 2.6%. NIKE’s dividend payout ratio is presently 96.47%.

Insider Buying and Selling at NIKE

In other NIKE news, Chairman Mark G. Parker sold 86,078 shares of the business’s stock in a transaction dated Friday, November 14th. The stock was sold at an average price of $64.80, for a total transaction of $5,577,854.40. Following the completion of the sale, the chairman directly owned 647,615 shares of the company’s stock, valued at approximately $41,965,452. The trade was a 11.73% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, Director Timothy D. Cook bought 50,000 shares of the business’s stock in a transaction on Monday, December 22nd. The shares were acquired at an average price of $58.97 per share, for a total transaction of $2,948,500.00. Following the completion of the transaction, the director owned 105,480 shares in the company, valued at approximately $6,220,155.60. This trade represents a 90.12% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders have acquired a total of 91,229 shares of company stock valued at $5,452,640 over the last ninety days. Company insiders own 0.80% of the company’s stock.

Institutional Investors Weigh In On NIKE

Institutional investors and hedge funds have recently modified their holdings of the business. Brighton Jones LLC lifted its stake in shares of NIKE by 388.5% in the 4th quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock valued at $15,316,000 after purchasing an additional 160,980 shares during the period. Caxton Associates LLP acquired a new stake in shares of NIKE during the first quarter worth $311,000. Exchange Traded Concepts LLC increased its holdings in NIKE by 7.7% in the second quarter. Exchange Traded Concepts LLC now owns 28,702 shares of the footwear maker’s stock valued at $2,039,000 after purchasing an additional 2,040 shares during the last quarter. SeaCrest Wealth Management LLC acquired a new position in NIKE in the second quarter valued at about $204,000. Finally, Silver Oak Securities Incorporated lifted its stake in NIKE by 26.8% in the second quarter. Silver Oak Securities Incorporated now owns 3,920 shares of the footwear maker’s stock valued at $278,000 after buying an additional 829 shares during the period. 64.25% of the stock is owned by institutional investors.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).