Netflix (NASDAQ:NFLX – Get Free Report) had its price objective dropped by analysts at Needham & Company LLC from $150.00 to $120.00 in a research report issued on Wednesday,Benzinga reports. The firm presently has a “buy” rating on the Internet television network’s stock. Needham & Company LLC’s target price points to a potential upside of 37.52% from the company’s previous close.
NFLX has been the topic of a number of other research reports. Rosenblatt Securities reiterated a “neutral” rating and issued a $105.00 price objective on shares of Netflix in a report on Friday, January 16th. Wedbush lowered their target price on shares of Netflix from $140.00 to $115.00 and set an “outperform” rating for the company in a report on Thursday, January 15th. Pivotal Research cut shares of Netflix from a “buy” rating to a “hold” rating and reduced their price target for the company from $160.00 to $105.00 in a research report on Monday, December 8th. TD Cowen dropped their price objective on Netflix from $142.00 to $115.00 and set a “buy” rating on the stock in a report on Tuesday, January 13th. Finally, Piper Sandler reissued a “positive” rating and issued a $103.00 target price on shares of Netflix in a research report on Wednesday. Two research analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, fourteen have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $120.89.
Check Out Our Latest Report on Netflix
Netflix Trading Down 0.8%
Netflix (NASDAQ:NFLX – Get Free Report) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a return on equity of 41.86% and a net margin of 24.05%.The business had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same quarter last year, the business posted $4.27 EPS. The business’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts anticipate that Netflix will post 24.58 earnings per share for the current fiscal year.
Insider Activity
In related news, CEO Gregory K. Peters sold 20,270 shares of the business’s stock in a transaction dated Tuesday, November 4th. The shares were sold at an average price of $109.57, for a total transaction of $2,220,943.36. Following the sale, the chief executive officer owned 127,810 shares of the company’s stock, valued at approximately $14,003,886.08. The trade was a 13.69% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, Director Bradford L. Smith sold 31,790 shares of Netflix stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the sale, the director owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. The trade was a 28.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 1,653,599 shares of company stock valued at $173,141,263 over the last three months. 1.37% of the stock is currently owned by corporate insiders.
Hedge Funds Weigh In On Netflix
Several hedge funds have recently added to or reduced their stakes in the business. First Financial Corp IN grew its holdings in Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after buying an additional 243 shares during the last quarter. DiNuzzo Private Wealth Inc. increased its position in Netflix by 885.2% during the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after purchasing an additional 239 shares in the last quarter. Imprint Wealth LLC acquired a new position in Netflix in the 3rd quarter valued at about $25,000. Retirement Wealth Solutions LLC purchased a new position in Netflix in the 3rd quarter valued at about $28,000. Finally, MB Levis & Associates LLC lifted its holdings in Netflix by 177.8% in the 4th quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock valued at $28,000 after purchasing an additional 192 shares in the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Q4 beat and subscriber milestone — Netflix reported Q4 revenue and EPS slightly ahead of Street estimates and said paid memberships topped ~325M, showing the core streaming business still growing. Reuters: Netflix beats revenue estimates
- Positive Sentiment: Advertising momentum — Management said ad revenue topped roughly $1.5B in 2025, highlighting a material and growing non‑subscription revenue stream that supports longer‑term monetization. Deadline: Ad revenue update
- Neutral Sentiment: Warner Bros. deal amended to all‑cash — Netflix converted its WBD offer to an all‑cash structure (same headline price), which could speed shareholder approval and remove stock‑contingent risk — but it concentrates cash needs on Netflix. Reuters: All‑cash WBD offer
- Neutral Sentiment: Analysts largely maintain buy/overweight views but trim targets — Several firms reiterated Buy ratings while lowering price targets, signaling confidence in fundamentals but acknowledging near‑term uncertainty from the WBD bid and margin pressure. TipRanks: Analyst notes
- Negative Sentiment: Disappointing near‑term guidance — Q1 EPS guidance came in below consensus, which triggered the after‑hours selloff despite the beat; investors are focused on short‑term profitability. Proactive: Guidance reaction
- Negative Sentiment: Share buyback paused to fund WBD bid — Netflix halted repurchases to preserve cash for the acquisition, removing a shareholder-friendly capital return and increasing perceived execution/cash risk. TalkMarkets: Buyback pause
- Negative Sentiment: Higher content spending and margin pressure — Netflix plans to raise program spending ~10% in 2026, which could compress near‑term margins even as it targets long‑term growth. Financial Post: Content spend
- Negative Sentiment: Insider selling and broader risk‑off — Recent insider share sales were disclosed and tech weakness/risk‑off sentiment amplified selling pressure around the earnings/guidance news. SEC: Insider sale filing
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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