ServiceNow (NYSE:NOW) Given New $175.00 Price Target at BMO Capital Markets

ServiceNow (NYSE:NOW) had its price objective dropped by analysts at BMO Capital Markets from $230.00 to $175.00 in a note issued to investors on Wednesday. The firm presently has an “outperform” rating on the information technology services provider’s stock. BMO Capital Markets’ target price would indicate a potential upside of 39.64% from the company’s current price.

Several other equities analysts have also recently issued reports on NOW. UBS Group reiterated a “buy” rating and set a $260.00 price target (up from $200.00) on shares of ServiceNow in a research report on Tuesday. Royal Bank Of Canada reaffirmed an “outperform” rating and set a $195.00 target price (down from $240.00) on shares of ServiceNow in a report on Monday, January 5th. Wall Street Zen upgraded shares of ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Oppenheimer reduced their price objective on shares of ServiceNow from $230.00 to $200.00 and set an “outperform” rating for the company in a research report on Tuesday, January 13th. Finally, TD Cowen dropped their target price on shares of ServiceNow from $250.00 to $230.00 and set a “buy” rating on the stock in a report on Friday, December 26th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $213.97.

ServiceNow Price Performance

NYSE NOW opened at $125.32 on Wednesday. ServiceNow has a 12 month low of $125.03 and a 12 month high of $239.62. The firm has a market capitalization of $130.13 billion, a PE ratio of 75.77, a P/E/G ratio of 2.19 and a beta of 0.98. The company’s 50 day simple moving average is $156.00 and its 200 day simple moving average is $174.49. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06.

Insider Activity at ServiceNow

In related news, CFO Gina Mastantuono sold 2,075 shares of the company’s stock in a transaction that occurred on Friday, December 5th. The shares were sold at an average price of $170.00, for a total value of $352,750.00. Following the completion of the sale, the chief financial officer owned 61,140 shares in the company, valued at approximately $10,393,800. This represents a 3.28% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the completion of the transaction, the director directly owned 47,930 shares of the company’s stock, valued at $7,745,488. This represents a 3.03% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 15,310 shares of company stock valued at $2,533,585. Corporate insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

A number of hedge funds have recently modified their holdings of the business. Kilter Group LLC acquired a new position in ServiceNow during the second quarter valued at $25,000. IAG Wealth Partners LLC boosted its position in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Total Investment Management Inc. purchased a new position in ServiceNow during the 2nd quarter valued at about $31,000. LGT Financial Advisors LLC acquired a new position in shares of ServiceNow in the 2nd quarter valued at about $32,000. Finally, Bogart Wealth LLC lifted its position in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Signed a high‑profile three‑year pact with OpenAI to embed ChatGPT/GPT‑5.2–powered AI agents across its platform, which could materially boost automation, product differentiation and future revenue growth. ServiceNow inks deal with OpenAI to boost its AI software stack
• Positive Sentiment: Expanded its global Partner Program to accelerate AI agent innovation, aiming to speed partner-led deployments and commercialization of AI workflows — a catalyst for faster customer adoption. ServiceNow enhances global Partner Program to accelerate AI agent innovation
• Positive Sentiment: Analysts remain constructive: TD Cowen kept a Buy rating with a $200 price target and other notes highlight a strengthened pipeline and AI tailwinds — institutional support that can stabilize the stock if execution continues. ServiceNow: Strong Execution and AI Momentum Offset M&A Concerns, Creating Attractive Risk/Reward
• Neutral Sentiment: At Davos, ServiceNow emphasized that enterprises want trusted, deployable platforms over many point AI PoCs — a thematic tailwind but one that rewards execution more than headlines. Davos 2026: Tired of AI PoCs, enterprises want trusted platforms, not a thousand solutions: ServiceNow
• Neutral Sentiment: Coverage on R&D/strategy, such as exploring biometric security as an AI workflow moat, signals product innovation but is still speculative for near‑term revenue impact. Is ServiceNow (NOW) Turning Biometric Security Into Its Next AI Workflow Moat?
• Negative Sentiment: Coverage explains why the stock underperformed in 2025 despite positive developments: a stock split, platform updates and a pricey acquisition failed to lift investor sentiment, pointing to concerns about growth trajectory and deal economics. Why Stock-Split Stock ServiceNow Slumped in 2025
• Negative Sentiment: Commentary and market pieces highlight the recent multi‑week share decline and technical weakness, underscoring short‑term selling pressure that may keep the stock depressed until growth clarity returns. Here’s why the ServiceNow stock price is tanking

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.