RealReal (NASDAQ:REAL – Get Free Report) and B&M European Value Retail (OTCMKTS:BMRRY – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, risk and institutional ownership.
Profitability
This table compares RealReal and B&M European Value Retail’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| RealReal | -10.78% | N/A | -18.58% |
| B&M European Value Retail | N/A | N/A | N/A |
Volatility & Risk
RealReal has a beta of 2.6, meaning that its share price is 160% more volatile than the S&P 500. Comparatively, B&M European Value Retail has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| RealReal | $600.48 million | 3.22 | -$134.20 million | ($1.38) | -12.01 |
| B&M European Value Retail | $7.11 billion | 0.33 | $407.01 million | N/A | N/A |
B&M European Value Retail has higher revenue and earnings than RealReal.
Institutional and Insider Ownership
64.7% of RealReal shares are owned by institutional investors. Comparatively, 0.0% of B&M European Value Retail shares are owned by institutional investors. 9.0% of RealReal shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current ratings and target prices for RealReal and B&M European Value Retail, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| RealReal | 1 | 2 | 5 | 1 | 2.67 |
| B&M European Value Retail | 0 | 4 | 0 | 2 | 2.67 |
RealReal presently has a consensus price target of $17.44, suggesting a potential upside of 5.17%. Given RealReal’s higher possible upside, equities analysts plainly believe RealReal is more favorable than B&M European Value Retail.
Summary
RealReal beats B&M European Value Retail on 6 of the 11 factors compared between the two stocks.
About RealReal
The RealReal, Inc. operates an online marketplace for resale luxury goods in the United State. The company offers various product categories, including women's fashion, men's fashion, jewelry, and watches. It primarily sells products through online marketplace and retail stores. The company was incorporated in 2011 and is headquartered in San Francisco, California.
About B&M European Value Retail
B&M European Value Retail S.A. operates general merchandise and grocery stores. The company operates a chain of stores under the B&M, Heron Foods, and B&M Express in the United Kingdom; and stores under the B&M brand in France. It also provides property management services. The company was founded in 1978 and is based in Munsbach, Luxembourg.
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