Impact Capital Partners LLC Lowers Stake in Alphabet Inc. $GOOG

Impact Capital Partners LLC lessened its stake in Alphabet Inc. (NASDAQ:GOOG) by 10.9% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 12,962 shares of the information services provider’s stock after selling 1,584 shares during the period. Alphabet accounts for about 1.0% of Impact Capital Partners LLC’s portfolio, making the stock its 26th largest position. Impact Capital Partners LLC’s holdings in Alphabet were worth $3,157,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other large investors also recently added to or reduced their stakes in the company. Bleakley Financial Group LLC lifted its holdings in shares of Alphabet by 1.4% in the 2nd quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after buying an additional 2,304 shares during the period. CWA Asset Management Group LLC raised its holdings in shares of Alphabet by 2.2% in the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock valued at $38,272,000 after acquiring an additional 3,444 shares in the last quarter. American National Bank of Texas purchased a new stake in Alphabet in the third quarter worth about $900,000. Northwestern Mutual Wealth Management Co. lifted its stake in Alphabet by 3.7% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock worth $206,542,000 after acquiring an additional 42,028 shares during the period. Finally, Tower View Wealth Management LLC grew its holdings in Alphabet by 6.9% during the 2nd quarter. Tower View Wealth Management LLC now owns 27,644 shares of the information services provider’s stock worth $4,904,000 after acquiring an additional 1,776 shares in the last quarter. 27.26% of the stock is owned by hedge funds and other institutional investors.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple plans to power an upgraded Siri with Google’s Gemini later this year — a major distribution win that could boost usage, licensing and model revenue for Alphabet if Gemini becomes the default assistant model on iPhones. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Reports show a surge in sales of Gemini AI models, signaling stronger commercial adoption and improved monetization of Google Cloud/AI offerings. That supports revenue growth expectations tied to Alphabet’s AI stack. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: RBC and several sell-side firms have nudged targets/ratings higher on AI-driven ad and cloud momentum; fresh analyst price-target increases are supporting sentiment and likely contributing to the rally. RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Positive Sentiment: Investor commentary and strategy pieces highlight Alphabet as a top AI beneficiary (Gemini, TPUs, cloud), and Berkshire Hathaway’s stake continues to be cited as a long-term confidence vote. These narratives underpin inflows and multiple expansion. Alphabet: Q4 Earnings Surprises May Not Be Just About AI
• Neutral Sentiment: YouTube leadership highlights the need to manage AI-generated content (“AI slop”) — an operational priority that may increase moderation costs or require product changes but also reflects responsible scaling of AI features. YouTube chief says ‘managing AI slop’ is a priority for 2026
• Neutral Sentiment: Isomorphic Labs (Google-backed) pushed clinical trials later in 2026 — a setback for that drug-discovery timeline but limited near-term impact on Alphabet’s core revenue. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Neutral Sentiment: Market-flow coverage noted that GOOG contributed to ETF (VTI) gains today — a sign institutional weight is helping performance but not a company-specific fundamental change. VTI is up 1.1% today, on GOOG stock price movement
• Negative Sentiment: Macro/headline risk: recent geopolitical/tariff rhetoric and broader tech pullbacks have knocked big-cap tech at times, creating short-term volatility that can offset positive fundamental news. America’s Biggest Tech Stocks Lead Tuesday’s Selloff as Trump’s Greenland Rhetoric Rattles Markets
• Negative Sentiment: Recent data show episodic larger intraday dips vs. the market and heavy insider selling disclosures in prior quarters—factors investors watch as potential near-term headwinds to sentiment. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market

Wall Street Analysts Forecast Growth

Several equities analysts recently issued reports on the stock. Pivotal Research reissued a “buy” rating and set a $400.00 price objective (up from $350.00) on shares of Alphabet in a report on Friday, December 5th. Weiss Ratings reiterated a “buy (b)” rating on shares of Alphabet in a report on Wednesday, October 8th. BMO Capital Markets reissued an “outperform” rating and issued a $340.00 price target on shares of Alphabet in a research report on Thursday, October 30th. Hsbc Global Res raised Alphabet to a “strong-buy” rating in a research report on Tuesday, October 7th. Finally, Truist Financial set a $350.00 target price on Alphabet in a research note on Friday, December 5th. Seven analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating, three have given a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, Alphabet currently has an average rating of “Buy” and an average target price of $321.97.

Insider Buying and Selling at Alphabet

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the firm’s stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction on Wednesday, December 3rd. The shares were sold at an average price of $319.50, for a total transaction of $10,383,750.00. Following the sale, the chief executive officer directly owned 2,272,119 shares in the company, valued at $725,942,020.50. This trade represents a 1.41% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 192,687 shares of company stock worth $58,728,068. 12.99% of the stock is owned by corporate insiders.

Alphabet Trading Up 1.9%

Shares of NASDAQ:GOOG opened at $328.38 on Thursday. The business’s 50-day moving average is $314.27 and its 200 day moving average is $258.65. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a 1 year low of $142.66 and a 1 year high of $341.20. The firm has a market capitalization of $3.96 trillion, a P/E ratio of 32.38, a P/E/G ratio of 1.78 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. During the same quarter last year, the company earned $2.12 earnings per share. The company’s quarterly revenue was up 15.9% on a year-over-year basis. On average, research analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is currently 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.