Sonoma Allocations LLC Purchases New Stake in Alphabet Inc. $GOOGL

Sonoma Allocations LLC acquired a new position in Alphabet Inc. (NASDAQ:GOOGL) in the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 2,349 shares of the information services provider’s stock, valued at approximately $591,000.

A number of other hedge funds and other institutional investors also recently bought and sold shares of the business. Breakwater Investment Management lifted its stake in shares of Alphabet by 1.0% in the third quarter. Breakwater Investment Management now owns 4,228 shares of the information services provider’s stock valued at $1,028,000 after purchasing an additional 41 shares during the period. Wealth Alliance Advisory Group LLC increased its holdings in Alphabet by 1.0% in the third quarter. Wealth Alliance Advisory Group LLC now owns 4,045 shares of the information services provider’s stock valued at $983,000 after buying an additional 41 shares in the last quarter. Kooman & Associates increased its holdings in Alphabet by 3.3% in the third quarter. Kooman & Associates now owns 1,343 shares of the information services provider’s stock valued at $326,000 after buying an additional 43 shares in the last quarter. Contravisory Investment Management Inc. lifted its position in shares of Alphabet by 2.9% during the 3rd quarter. Contravisory Investment Management Inc. now owns 1,572 shares of the information services provider’s stock valued at $382,000 after acquiring an additional 44 shares during the period. Finally, Wallington Asset Management LLC boosted its stake in shares of Alphabet by 1.4% during the 3rd quarter. Wallington Asset Management LLC now owns 3,324 shares of the information services provider’s stock worth $808,000 after acquiring an additional 45 shares in the last quarter. Institutional investors and hedge funds own 40.03% of the company’s stock.

Insiders Place Their Bets

In related news, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction on Wednesday, January 7th. The stock was sold at an average price of $321.21, for a total value of $10,439,325.00. Following the completion of the transaction, the chief executive officer directly owned 2,244,372 shares in the company, valued at approximately $720,914,730.12. This represents a 1.43% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer owned 8,962 shares in the company, valued at $2,798,832.60. This trade represents a 23.66% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 189,909 shares of company stock valued at $57,927,282. 11.64% of the stock is currently owned by company insiders.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Multiple analyst price-target raises signal renewed buy-side conviction (Deutsche Bank to $370, Robert W. Baird to $350, Wedbush to $360), implying visible upside expectations for revenue and AI-driven growth. Read More. Read More. Read More.
• Positive Sentiment: Commercial traction for Gemini: reports of a surge in sales of Google’s Gemini AI models point to stronger monetization of AI products and Google Cloud demand. Read More.
• Positive Sentiment: Positive press narratives reinforce the AI leadership story — coverage highlights 60%+ YTD gains, margin improvement, large shareholder payouts, and Alphabet as a long-term AI winner. These narratives support investor appetite for the stock. Read More. Read More.
• Neutral Sentiment: YouTube management flags content quality risks from AI-generated video and says ‘managing AI slop’ is a 2026 priority — this is operationally important but shows management is addressing the issue rather than leaving it untracked. Read More.
• Neutral Sentiment: Google-backed Isomorphic Labs delayed first clinical trials into late 2026 — a setback for a non-core, long-horizon biotech bet; limited near-term impact on Alphabet’s core ad/cloud earnings. Read More.
• Negative Sentiment: Cantor Fitzgerald downgraded Alphabet from ‘strong-buy’ to ‘hold’, signaling some analyst caution on valuation or near-term momentum. Read More.
• Negative Sentiment: Macro/headline risk pushed tech lower yesterday (Greenland/tariff rhetoric); Alphabet saw a sharper intraday dip than the broader market, highlighting sensitivity to risk-off moves. Read More. Read More.

Wall Street Analysts Forecast Growth

GOOGL has been the subject of several research analyst reports. Canaccord Genuity Group set a $390.00 price objective on Alphabet and gave the company a “buy” rating in a research note on Wednesday, January 7th. Loop Capital upgraded Alphabet from a “hold” rating to a “buy” rating and raised their price target for the company from $260.00 to $320.00 in a research report on Tuesday, November 18th. Truist Financial set a $350.00 price target on Alphabet and gave the stock a “buy” rating in a research note on Friday, December 5th. Citic Securities increased their price objective on shares of Alphabet from $230.00 to $310.00 and gave the company a “buy” rating in a research note on Monday, November 3rd. Finally, Jefferies Financial Group restated a “buy” rating and set a $365.00 target price (up from $320.00) on shares of Alphabet in a report on Monday, January 5th. Three investment analysts have rated the stock with a Strong Buy rating, forty-two have issued a Buy rating and five have given a Hold rating to the company. According to data from MarketBeat, Alphabet has an average rating of “Moderate Buy” and a consensus target price of $330.94.

Alphabet Stock Performance

Shares of GOOGL opened at $328.38 on Thursday. Alphabet Inc. has a 1 year low of $140.53 and a 1 year high of $340.49. The company’s 50 day simple moving average is $313.58 and its 200 day simple moving average is $257.95. The company has a market capitalization of $3.96 trillion, a price-to-earnings ratio of 32.38, a PEG ratio of 1.78 and a beta of 1.08. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75.

Alphabet (NASDAQ:GOOGL) last issued its quarterly earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, beating the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. On average, sell-side analysts predict that Alphabet Inc. will post 8.9 EPS for the current year.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.