Rede Wealth LLC Invests $2.18 Million in Alphabet Inc. $GOOG

Rede Wealth LLC purchased a new stake in shares of Alphabet Inc. (NASDAQ:GOOG) in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The firm purchased 8,936 shares of the information services provider’s stock, valued at approximately $2,176,000. Alphabet makes up 1.7% of Rede Wealth LLC’s portfolio, making the stock its 14th biggest position.

A number of other large investors also recently bought and sold shares of the stock. Norges Bank purchased a new stake in Alphabet during the second quarter worth $4,298,572,000. Vanguard Group Inc. increased its holdings in Alphabet by 1.3% in the second quarter. Vanguard Group Inc. now owns 416,753,033 shares of the information services provider’s stock valued at $73,927,821,000 after buying an additional 5,182,111 shares in the last quarter. Assenagon Asset Management S.A. raised its position in shares of Alphabet by 73.5% in the third quarter. Assenagon Asset Management S.A. now owns 9,808,152 shares of the information services provider’s stock worth $2,388,775,000 after acquiring an additional 4,154,929 shares during the period. Laurel Wealth Advisors LLC raised its position in shares of Alphabet by 17,547.9% in the second quarter. Laurel Wealth Advisors LLC now owns 4,122,727 shares of the information services provider’s stock worth $731,331,000 after acquiring an additional 4,099,366 shares during the period. Finally, Arrowstreet Capital Limited Partnership boosted its stake in shares of Alphabet by 330.4% during the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 3,989,463 shares of the information services provider’s stock worth $707,691,000 after acquiring an additional 3,062,590 shares in the last quarter. 27.26% of the stock is owned by institutional investors and hedge funds.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: KeyBanc raised its price target on Alphabet to $360 and kept an Overweight rating, citing sustained AI and cloud momentum that supports a higher valuation. Alphabet (GOOGL) Price Target Lifted at KeyBanc on AI and Cloud Momentum
• Positive Sentiment: Mirae Asset reported a material add to GOOGL (roughly 319k shares), signalling institutional demand that can support near-term upside. Fund Update: Mirae Asset Global Investments Co., Ltd. Just Disclosed New Holdings
• Positive Sentiment: Google has accelerated targeted AI acquisitions, talent deals and strategic investments to bolster Gemini in media generation, voice and international distribution — a product/tech story investors prize. Google Accelerates AI Deals to Strengthen Gemini in Media and Voice
• Neutral Sentiment: Pelosi-related filings show complex trading (sales and option rolls) in big tech, including past GOOGL activity; reads as portfolio optimization rather than a clear sell signal for the company. Pelosi’s Bullish 2026 Buy List: AI, Power & Dividends
• Neutral Sentiment: Macro/sector flow: the “Magnificent 7” earnings cadence and broader AI thematic momentum are lifting appetite for marquee AI winners like Alphabet, though reactions will hinge on upcoming results from peers. Magnificent 7 earnings season kicks off, spotlighting AI bets
• Negative Sentiment: The European Commission has opened proceedings and said it will provide guidance to force Google to give rivals access to Gemini services/data under the DMA, and set timelines (six‑month pressure reported) — a regulatory headwind that could constrain product leverage in Europe. EU starts proceedings to assist Google in complying with tech rules
• Negative Sentiment: Google agreed to a preliminary $68M settlement over claims its voice assistant listened to users — a modest hit financially but a reputational/regulatory reminder. Google pays $68 million to settle claims its voice assistant spied on users
• Negative Sentiment: Competition risks: reports that OpenAI will sell ads in ChatGPT and Microsoft’s launch of a new inference chip (Maia 200) tighten competitive pressure on ad and cloud economics—factors analysts monitor for margin impact. Alphabet: Valuation Concerns + Weakening Free Cash Flow = Rating Downgrade

Wall Street Analyst Weigh In

GOOG has been the subject of several recent analyst reports. JPMorgan Chase & Co. lifted their price target on Alphabet from $260.00 to $300.00 and gave the company an “overweight” rating in a research note on Monday, October 27th. TD Cowen reissued a “buy” rating on shares of Alphabet in a report on Tuesday, January 13th. Sanford C. Bernstein upped their target price on Alphabet from $260.00 to $305.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Morgan Stanley lifted their price target on shares of Alphabet from $210.00 to $270.00 and gave the company an “overweight” rating in a research note on Thursday, October 2nd. Finally, Rosenblatt Securities set a $279.00 price target on shares of Alphabet in a report on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, Alphabet has a consensus rating of “Buy” and a consensus target price of $327.13.

Alphabet Stock Up 0.4%

NASDAQ GOOG opened at $335.00 on Wednesday. The business has a fifty day moving average price of $318.29 and a 200 day moving average price of $263.55. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The company has a market cap of $4.04 trillion, a P/E ratio of 33.04, a P/E/G ratio of 1.84 and a beta of 1.09. Alphabet Inc. has a one year low of $142.66 and a one year high of $341.20.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The business had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company’s revenue for the quarter was up 15.9% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $2.12 earnings per share. Research analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Insiders Place Their Bets

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the sale, the chief accounting officer directly owned 11,739 shares in the company, valued at $3,383,884.14. This represents a 19.14% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction dated Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the transaction, the insider directly owned 42,972 shares in the company, valued at approximately $13,531,453.08. The trade was a 29.32% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 225,187 shares of company stock valued at $69,365,318 in the last ninety days. 12.99% of the stock is currently owned by corporate insiders.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.