Atour Lifestyle (NASDAQ:ATAT – Get Free Report) and Golden Heaven Group (NASDAQ:GDHG – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk and valuation.
Insider & Institutional Ownership
17.8% of Atour Lifestyle shares are held by institutional investors. Comparatively, 0.6% of Golden Heaven Group shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Valuation and Earnings
This table compares Atour Lifestyle and Golden Heaven Group”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Atour Lifestyle | $992.96 million | 4.97 | $174.72 million | $1.47 | 24.29 |
| Golden Heaven Group | $15.29 million | 0.35 | -$8.59 million | N/A | N/A |
Atour Lifestyle has higher revenue and earnings than Golden Heaven Group.
Volatility & Risk
Atour Lifestyle has a beta of 0.8, suggesting that its stock price is 20% less volatile than the S&P 500. Comparatively, Golden Heaven Group has a beta of -11.87, suggesting that its stock price is 1,287% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Atour Lifestyle and Golden Heaven Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Atour Lifestyle | 0 | 1 | 8 | 0 | 2.89 |
| Golden Heaven Group | 1 | 0 | 0 | 0 | 1.00 |
Atour Lifestyle presently has a consensus target price of $45.30, indicating a potential upside of 26.89%. Given Atour Lifestyle’s stronger consensus rating and higher possible upside, analysts plainly believe Atour Lifestyle is more favorable than Golden Heaven Group.
Profitability
This table compares Atour Lifestyle and Golden Heaven Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Atour Lifestyle | 16.21% | 44.62% | 17.81% |
| Golden Heaven Group | N/A | N/A | N/A |
Summary
Atour Lifestyle beats Golden Heaven Group on 11 of the 11 factors compared between the two stocks.
About Atour Lifestyle
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People’s Republic of China. The company provides hotel management services, including day-to-day management services of the hotels for the franchisees; and sells hotel supplies and other products. It also offers retail management service; investment management service; financial information service management; property management services; and software and technology services, as well as operates travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.
About Golden Heaven Group
Golden Heaven Group Holdings Ltd., together with its subsidiaries, engages in the management and operation of urban amusement parks, water parks, and complementary recreational facilities in China. Its parks offer a range of recreational experiences, including thrilling and family-friendly rides, water attractions, gourmet festivals, circus performances, and high-tech facilities. The company operates six amusement parks, water parks, and complementary recreational facilities. Golden Heaven Group Holdings Ltd. was incorporated in 2020 and is headquartered in Nanping, the People's Republic of China.
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