Clorox (NYSE:CLX – Get Free Report) and Grove Collaborative (NYSE:GROV – Get Free Report) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, risk, profitability, analyst recommendations and dividends.
Risk & Volatility
Clorox has a beta of 0.58, suggesting that its share price is 42% less volatile than the S&P 500. Comparatively, Grove Collaborative has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current recommendations and price targets for Clorox and Grove Collaborative, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Clorox | 4 | 13 | 1 | 0 | 1.83 |
| Grove Collaborative | 1 | 1 | 1 | 0 | 2.00 |
Profitability
This table compares Clorox and Grove Collaborative’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Clorox | 11.68% | 358.39% | 15.05% |
| Grove Collaborative | -12.59% | N/A | -30.45% |
Insider & Institutional Ownership
78.5% of Clorox shares are owned by institutional investors. Comparatively, 91.6% of Grove Collaborative shares are owned by institutional investors. 0.6% of Clorox shares are owned by insiders. Comparatively, 29.4% of Grove Collaborative shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares Clorox and Grove Collaborative”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Clorox | $7.10 billion | 1.88 | $810.00 million | $6.37 | 17.23 |
| Grove Collaborative | $203.43 million | 0.31 | -$27.42 million | ($0.62) | -2.44 |
Clorox has higher revenue and earnings than Grove Collaborative. Grove Collaborative is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.
Summary
Clorox beats Grove Collaborative on 9 of the 13 factors compared between the two stocks.
About Clorox
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The Clorox Company was founded in 1913 and is headquartered in Oakland, California.
About Grove Collaborative
Grove Collaborative Holdings, Inc. operates as a plastic neutral consumer products retailer in the United States. It offers household, personal care, beauty, and other consumer products through retail channels, third parties, direct-to-consumer platform, and mobile applications, as well as online store. The company is headquartered in San Francisco, California.
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