Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 8,000 shares of the company’s stock in a transaction dated Monday, January 26th. The stock was sold at an average price of $10.89, for a total transaction of $87,120.00. Following the completion of the sale, the insider directly owned 2,751,330 shares of the company’s stock, valued at approximately $29,961,983.70. This trade represents a 0.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website.

Steven Yi also recently made the following trade(s):

• On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total value of $84,560.00.
• On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total value of $89,600.00.
• On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $89,600.00.
• On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.69, for a total transaction of $93,520.00.
• On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.51, for a total value of $92,080.00.
• On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.66, for a total value of $93,280.00.
• On Monday, January 5th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.98, for a total transaction of $95,840.00.
• On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.94, for a total transaction of $103,520.00.
• On Monday, December 29th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.65, for a total value of $101,200.00.
• On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.67, for a total value of $101,360.00.

MediaAlpha Trading Down 2.0%

Shares of NYSE:MAX opened at $10.26 on Friday. MediaAlpha, Inc. has a twelve month low of $7.33 and a twelve month high of $13.92. The company has a market cap of $668.32 million, a PE ratio of -341.72 and a beta of 1.21. The company’s 50 day moving average is $12.24 and its 200 day moving average is $11.66.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, topping the consensus estimate of $0.21 by $0.05. The company had revenue of $306.51 million for the quarter, compared to the consensus estimate of $283.30 million. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.The firm’s revenue for the quarter was up 18.3% compared to the same quarter last year. During the same period last year, the firm earned $0.17 EPS. Equities research analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of analysts have recently commented on MAX shares. JPMorgan Chase & Co. boosted their price objective on MediaAlpha from $14.00 to $15.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Keefe, Bruyette & Woods boosted their price target on shares of MediaAlpha from $18.00 to $19.00 and gave the stock an “outperform” rating in a report on Thursday, October 30th. Canaccord Genuity Group restated a “buy” rating and set a $15.00 price objective on shares of MediaAlpha in a research report on Thursday, October 30th. Zacks Research lowered shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, December 31st. Finally, Weiss Ratings reissued a “sell (d)” rating on shares of MediaAlpha in a research note on Monday, December 29th. Five investment analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, MediaAlpha currently has a consensus rating of “Moderate Buy” and a consensus target price of $17.25.

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Recent quarter: MediaAlpha reported an EPS beat and ~18% YoY revenue growth in its most recent quarter, giving fundamental support to the stock. Read More.
• Positive Sentiment: Analyst/institutional support: Multiple analysts have raised targets or kept positive ratings and several large institutions (e.g., Millennium, JPMorgan) materially increased positions last quarter — a tailwind for longer-term demand. Read More.
• Neutral Sentiment: Scale of sales vs. holdings: The disclosed trades are modest relative to insiders’ large remaining stakes; these could be routine (liquidity, diversification, tax) rather than a signal of operational trouble. Relevant SEC filings are available for review. Read More.
• Negative Sentiment: Director selling: Eugene Nonko sold multiple blocks (totaling 24,800 shares across Jan. 26 & 28 at ~$10.57–$10.87), trimming his position by ~0.45–0.57% per filing; clustered director sales can create immediate downward pressure. Read More.
• Negative Sentiment: Repeated insider sales by an executive: SVP/insider Steven Yi sold 16,000 shares on Jan. 26 & 28 (and has sold regularly in recent weeks), a pattern that may trigger short-term selling sentiment even though his remaining stake is large. Read More.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in the company. Wealth Enhancement Advisory Services LLC acquired a new stake in shares of MediaAlpha during the second quarter worth about $155,000. Janney Montgomery Scott LLC acquired a new position in shares of MediaAlpha during the second quarter worth $895,000. CWM LLC increased its holdings in MediaAlpha by 37.3% in the second quarter. CWM LLC now owns 22,681 shares of the company’s stock valued at $248,000 after buying an additional 6,158 shares during the last quarter. VIRGINIA RETIREMENT SYSTEMS ET Al acquired a new stake in MediaAlpha in the second quarter valued at $219,000. Finally, Y Intercept Hong Kong Ltd lifted its holdings in MediaAlpha by 519.1% during the 2nd quarter. Y Intercept Hong Kong Ltd now owns 162,747 shares of the company’s stock worth $1,782,000 after buying an additional 136,459 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.