ServiceNow (NYSE:NOW) Price Target Raised to $237.00 at Citigroup

ServiceNow (NYSE:NOW) had its target price raised by Citigroup from $235.00 to $237.00 in a research report report published on Friday morning,Benzinga reports. Citigroup currently has a buy rating on the information technology services provider’s stock.

NOW has been the subject of a number of other research reports. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research note on Thursday. Evercore ISI reissued an “outperform” rating and issued a $175.00 target price (down previously from $225.00) on shares of ServiceNow in a report on Thursday. Oppenheimer reaffirmed an “outperform” rating and set a $175.00 price target (down previously from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Finally, Barclays raised their price target on ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $194.84.

ServiceNow Stock Down 0.0%

Shares of NYSE:NOW opened at $116.73 on Friday. The company has a market cap of $121.21 billion, a PE ratio of 69.98, a P/E/G ratio of 2.01 and a beta of 0.98. ServiceNow has a 1 year low of $113.13 and a 1 year high of $211.48. The stock’s 50-day moving average is $149.79 and its 200 day moving average is $170.88. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.06.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the prior year, the company earned $0.73 earnings per share. Sell-side analysts anticipate that ServiceNow will post 8.93 EPS for the current year.

Insider Activity at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, November 14th. The shares were sold at an average price of $168.50, for a total value of $235,894.40. Following the sale, the insider directly owned 25,270 shares in the company, valued at approximately $4,257,893.92. The trade was a 5.25% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the transaction, the insider owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. The trade was a 36.05% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 15,310 shares of company stock valued at $2,533,585 in the last ninety days. Corporate insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in NOW. Kilter Group LLC purchased a new stake in shares of ServiceNow in the second quarter valued at $25,000. IAG Wealth Partners LLC lifted its holdings in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares during the period. Noble Wealth Management PBC lifted its stake in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares during the period. Lodestone Wealth Management LLC purchased a new stake in shares of ServiceNow in the 4th quarter worth approximately $26,000. Finally, Albion Financial Group UT lifted its holdings in ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after buying an additional 136 shares during the period. Institutional investors own 87.18% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.