First National Bank of Hutchinson lifted its position in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 128.9% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 8,996 shares of the company’s stock after buying an additional 5,066 shares during the period. Procter & Gamble comprises 0.7% of First National Bank of Hutchinson’s holdings, making the stock its 26th largest position. First National Bank of Hutchinson’s holdings in Procter & Gamble were worth $1,382,000 at the end of the most recent quarter.
Other hedge funds have also added to or reduced their stakes in the company. Halbert Hargrove Global Advisors LLC bought a new position in Procter & Gamble in the third quarter valued at approximately $25,000. Corundum Trust Company INC bought a new stake in shares of Procter & Gamble during the third quarter worth $32,000. Mid American Wealth Advisory Group Inc. acquired a new stake in shares of Procter & Gamble during the second quarter worth $34,000. Marquette Asset Management LLC bought a new stake in Procter & Gamble in the 3rd quarter valued at $37,000. Finally, Manning & Napier Advisors LLC acquired a new position in Procter & Gamble in the 3rd quarter worth $44,000. Institutional investors and hedge funds own 65.77% of the company’s stock.
Key Headlines Impacting Procter & Gamble
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Market technicals and dividend profile: PG has shown a strong technical bounce (breaking above its 200‑day SMA) and benefits from a steady dividend track record, which is attracting risk‑off flows into staples. 3 Consumer Staples Stocks Breaking Out This Month
- Positive Sentiment: Brand/innovation catalysts: Analysts note P&G is pushing faster Beauty & Personal Care innovation and premiumization to support pricing power and mix improvement—potentially underpinning revenue and margin resilience. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
- Positive Sentiment: High‑profile marketing push: A Super Bowl / Old Spice immersive experience is a short‑term promotional catalyst that can lift grooming revenues and brand engagement. Old Spice Super Bowl Experience
- Positive Sentiment: Subsidiary performance and shareholder returns: Procter & Gamble Health (India) reported strong Q3 FY26 results and declared an interim + special payout, underscoring cash generation in some business units. Procter & Gamble Health Posts Strong Q3 FY26 Results
- Neutral Sentiment: Wall Street positioning: The consensus broker view is a “Moderate Buy” with a ~$167 target—supportive context but not a new catalyst. PG Receives Consensus Recommendation of “Moderate Buy”
- Neutral Sentiment: Valuation/earnings context: Recent commentary reviews PG’s mixed Q2 results, strong brand campaigns and valuation—useful framing for investors but unlikely to move the stock alone. A Look At Procter & Gamble (PG) Valuation
- Negative Sentiment: Analyst estimate cuts: Zacks Research trimmed multiple quarterly and FY EPS forecasts (FY2027/FY2028 and selected quarters), which could pressure forward expectations and act as a near‑term headwind. Here is What to Know Beyond Why Procter & Gamble is a Trending Stock
- Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold ~8,000 shares (~$1.26M) and materially reduced her direct holding; while insiders sell for many reasons, some investors view such disclosures negatively. SEC Form 4 – Insider Sale
- Negative Sentiment: Sector valuation risk: Coverage (e.g., Barron’s) warns consumer staples are “frothy” after the recent run; elevated valuations across defensive names could prompt profit‑taking that weighs on PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.
Procter & Gamble Price Performance
Procter & Gamble (NYSE:PG – Get Free Report) last announced its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same quarter last year, the company posted $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, research analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.
Procter & Gamble Announces Dividend
The firm also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be given a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a yield of 2.7%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s payout ratio is 62.52%.
Analyst Ratings Changes
PG has been the topic of a number of research reports. Morgan Stanley set a $175.00 price target on Procter & Gamble in a report on Monday, October 27th. Deutsche Bank Aktiengesellschaft dropped their target price on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a research report on Monday, December 8th. Wells Fargo & Company upped their price target on Procter & Gamble from $158.00 to $165.00 and gave the stock an “overweight” rating in a research report on Friday, January 23rd. Piper Sandler assumed coverage on shares of Procter & Gamble in a report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price objective on the stock. Finally, JPMorgan Chase & Co. upgraded shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and increased their target price for the stock from $157.00 to $165.00 in a report on Friday, January 23rd. Thirteen investment analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $167.67.
Check Out Our Latest Research Report on PG
Insider Activity at Procter & Gamble
In related news, CEO Ma. Fatima Francisco sold 8,000 shares of the business’s stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total transaction of $1,264,000.00. Following the transaction, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at approximately $1,038,218. The trade was a 54.90% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Marc S. Pritchard sold 95,903 shares of the firm’s stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total value of $14,495,738.45. Following the sale, the insider directly owned 182,607 shares of the company’s stock, valued at $27,601,048.05. This represents a 34.43% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 103,904 shares of company stock worth $15,759,885 in the last 90 days. Corporate insiders own 0.20% of the company’s stock.
Procter & Gamble Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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