Naples Global Advisors LLC Acquires 3,105 Shares of Amazon.com, Inc. $AMZN

Naples Global Advisors LLC raised its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 9.8% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 34,702 shares of the e-commerce giant’s stock after purchasing an additional 3,105 shares during the period. Naples Global Advisors LLC’s holdings in Amazon.com were worth $7,620,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors also recently modified their holdings of the company. Millstone Evans Group LLC lifted its stake in shares of Amazon.com by 1.5% during the 3rd quarter. Millstone Evans Group LLC now owns 9,921 shares of the e-commerce giant’s stock valued at $2,178,000 after buying an additional 145 shares in the last quarter. Wealth Dimensions Group Ltd. grew its stake in Amazon.com by 0.6% in the 3rd quarter. Wealth Dimensions Group Ltd. now owns 14,058 shares of the e-commerce giant’s stock valued at $3,087,000 after buying an additional 78 shares in the last quarter. Lloyd Advisory Services LLC. raised its holdings in Amazon.com by 25.9% during the 3rd quarter. Lloyd Advisory Services LLC. now owns 2,895 shares of the e-commerce giant’s stock valued at $636,000 after acquiring an additional 595 shares during the period. Atlas Legacy Advisors LLC raised its holdings in Amazon.com by 56.3% during the 3rd quarter. Atlas Legacy Advisors LLC now owns 28,047 shares of the e-commerce giant’s stock valued at $6,158,000 after acquiring an additional 10,105 shares during the period. Finally, FWG Holdings LLC lifted its position in shares of Amazon.com by 2.8% during the third quarter. FWG Holdings LLC now owns 14,513 shares of the e-commerce giant’s stock worth $3,342,000 after acquiring an additional 401 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Analysts Set New Price Targets

AMZN has been the subject of several recent research reports. The Goldman Sachs Group lifted their price target on Amazon.com from $290.00 to $300.00 and gave the company a “buy” rating in a research report on Wednesday, January 14th. President Capital cut their target price on Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a research note on Tuesday. Desjardins lifted their target price on Amazon.com to $218.00 in a report on Monday, December 8th. Daiwa Securities Group upped their price target on Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research report on Tuesday, November 11th. Finally, Rosenblatt Securities cut their price objective on shares of Amazon.com from $305.00 to $296.00 and set a “buy” rating for the company in a research report on Friday, February 6th. Fifty-five investment analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and an average price target of $288.91.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: FCC cleared Amazon to deploy an extra 4,500 LEO internet satellites (bringing its constellation to ~7,700). That expands Amazon’s connectivity footprint, enables more enterprise and edge services tied to AWS and partners, and supports long‑term monetization of Project Kuiper. Article Title
• Positive Sentiment: Amazon is discussing an AI content marketplace to let publishers license material to AI developers — a potential new recurring‑revenue channel and a defensive move in AI data licensing disputes. This could boost AWS/Marketplace monetization if executed with publishers. Article Title
• Positive Sentiment: Bank of America and other bulls argue AWS capex will generate attractive returns as AI demand accelerates; that narrative supports a longer‑term upside case despite short‑term pain. Article Title
• Positive Sentiment: Amazon disclosed a >5% stake in Beta Technologies (via its Climate Pledge Fund), which lifted Beta shares — a sign Amazon continues strategic minority investments in climate/transportation startups that could tie into logistics or sustainability efforts. Article Title
• Neutral Sentiment: Amazon One Medical launched a beta “Health Insights” feature to help patients interpret lab results — product expansion in healthcare but limited immediate revenue impact. Article Title
• Neutral Sentiment: Astera Labs granted Amazon a strategic performance‑based warrant investment — another small strategic stake that aligns supply chain/semiconductor partnerships with AWS hardware plans. Article Title
• Neutral Sentiment: Amazon launched “Pay by Bank” in the U.K., expanding payment options for customers — incremental merchant/payment strategy news with modest near‑term revenue impact. Article Title
• Negative Sentiment: Market focus remains on the Feb. 5 Q4 print: slight EPS miss, heavy $200B 2026 capex for AI/data centers and higher depreciation — which spooked investors and led to multiple analyst price‑target trims and near‑term sell‑pressure. That macro reaction is the primary driver of today’s weakness. Article Title
• Negative Sentiment: High insider selling and elevated options activity (many calls) have raised short‑term governance/flow concerns for some investors, adding to volatility. Article Title

Amazon.com Stock Down 0.8%

AMZN stock opened at $207.05 on Wednesday. The company’s 50 day moving average is $232.45 and its 200 day moving average is $229.46. The stock has a market cap of $2.22 trillion, a price-to-earnings ratio of 28.88, a price-to-earnings-growth ratio of 1.33 and a beta of 1.37. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter in the previous year, the firm earned $1.86 earnings per share. The company’s revenue for the quarter was up 13.6% compared to the same quarter last year. Sell-side analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction dated Monday, December 1st. The stock was sold at an average price of $233.22, for a total transaction of $583,050.00. Following the sale, the chief executive officer owned 505,934 shares in the company, valued at $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Keith Brian Alexander sold 900 shares of Amazon.com stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director directly owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 47,061 shares of company stock worth $10,351,262 in the last three months. 10.80% of the stock is owned by insiders.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.