Kering (EPA:KER) Shares Pass Above Two Hundred Day Moving Average – Should You Sell?

Shares of Kering SA (EPA:KER) passed above its two hundred day moving average during trading on Wednesday . The stock has a two hundred day moving average of €277.40 and traded as high as €297.15. Kering shares last traded at €288.00, with a volume of 770,310 shares trading hands.

Key Headlines Impacting Kering

Here are the key news stories impacting Kering this week:

• Positive Sentiment: Q4 beats and management plan: Kering reported non‑GAAP EPS and revenue that beat expectations and outlined a margin‑recovery and growth push for 2026 — a key driver for the bullish reaction. Kering SA Non-GAAP EPS of €4.33, revenue of €14.68B; plans margin recovery and growth push in 2026
• Positive Sentiment: Gucci sales surprise: Gucci’s Q4 sales outperformed some estimates, prompting a strong one‑day rally as investors priced in an early recovery at the group’s biggest brand. Gucci sales beat sends Kering shares to biggest gain since 2020
• Positive Sentiment: CEO moves to accelerate recovery: CEO signaled interest in bringing Gucci Beauty licensing back in‑house earlier than planned, which investors see as regaining control of a key margin stream. Kering CEO interested in taking Gucci beauty licence back earlier than 2028
• Positive Sentiment: Analyst commentary supportive: Some analysts describe Kering as a “self‑help” turnaround story that investors are backing, reinforcing the buy‑side momentum. Kering a ‘self-help story’ that investors are backing, says analyst
• Neutral Sentiment: Mixed analyst stance: TD Cowen keeps a Hold rating with a €330 price target — suggests recovery potential but also lingering execution/demand risks. Balanced Outlook on Gucci: Early Recovery Signs Offset by Ongoing Execution and Demand Risks Supporting Hold Rating
• Neutral Sentiment: Sales decline less severe than feared: Full‑year and Q4 sales fell, but declines were smaller than some expected, allowing investors to focus on recovery levers rather than a deeper downturn. Kering sales fall less than expected despite pressure on Gucci brand
• Negative Sentiment: Full‑year loss and weak Gucci trends: Kering swung to a net loss in 2025 and Gucci revenue plunged materially year‑over‑year — fundamental weaknesses that keep downside risk if recovery stalls. Could 2026 Be the Year of Kering’s Resurrection?
• Negative Sentiment: Ongoing brand concern: Coverage highlights that Gucci’s struggles remain the main risk to the group’s turnaround, tempering optimism and leaving execution risk high. Struggling Gucci causes concern for parent company Kering

Kering Stock Performance

The company has a 50 day moving average of €290.82 and a 200 day moving average of €277.40.

Kering Company Profile

Kering SA manages the development of a series of renowned houses in fashion, leather goods and jewelry in France, the Asia-Pacific, Western Europe, North America, Japan, and internationally. The company offers ready-to-wear products apparel and accessories for men and women. It also offers leather goods and shoes; watches and jewelry; eyewear products; and fragrances and cosmetics. The company provides Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735, Kering Beauté, and Kering Eyewear brands.