Intuit Target of Unusually High Options Trading (NASDAQ:INTU)

Intuit Inc. (NASDAQ:INTU) saw unusually large options trading on Thursday. Stock investors purchased 184,364 put options on the company. This represents an increase of 1,597% compared to the average daily volume of 10,866 put options.

Insider Activity

In related news, CEO Sasan K. Goodarzi sold 41,000 shares of Intuit stock in a transaction dated Wednesday, January 7th. The shares were sold at an average price of $650.10, for a total transaction of $26,654,100.00. Following the completion of the transaction, the chief executive officer directly owned 13,611 shares of the company’s stock, valued at approximately $8,848,511.10. The trade was a 75.08% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Richard L. Dalzell sold 333 shares of the company’s stock in a transaction dated Thursday, December 11th. The shares were sold at an average price of $659.95, for a total transaction of $219,763.35. Following the transaction, the director owned 13,476 shares in the company, valued at $8,893,486.20. The trade was a 2.41% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 388,464 shares of company stock valued at $255,514,393 over the last ninety days. 2.49% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently made changes to their positions in INTU. Tortoise Investment Management LLC grew its stake in Intuit by 540.0% in the second quarter. Tortoise Investment Management LLC now owns 32 shares of the software maker’s stock valued at $25,000 after purchasing an additional 27 shares during the last quarter. Joseph Group Capital Management purchased a new position in shares of Intuit in the 4th quarter worth approximately $25,000. Intesa Sanpaolo Wealth Management purchased a new position in shares of Intuit in the 4th quarter worth approximately $25,000. Westside Investment Management Inc. raised its stake in shares of Intuit by 161.5% during the 2nd quarter. Westside Investment Management Inc. now owns 34 shares of the software maker’s stock worth $27,000 after acquiring an additional 21 shares in the last quarter. Finally, Sagard Holdings Management Inc. purchased a new stake in Intuit during the second quarter valued at approximately $28,000. 83.66% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Several research analysts have issued reports on INTU shares. KeyCorp dropped their target price on Intuit from $825.00 to $750.00 and set an “overweight” rating for the company in a research report on Friday, January 23rd. Daiwa Securities Group boosted their price objective on Intuit from $770.00 to $800.00 and gave the company a “buy” rating in a report on Wednesday, November 26th. Truist Financial began coverage on Intuit in a research note on Tuesday, January 6th. They issued a “buy” rating and a $739.00 target price on the stock. TD Cowen decreased their target price on Intuit from $802.00 to $658.00 and set a “buy” rating for the company in a research report on Monday, February 9th. Finally, Evercore reissued an “outperform” rating and set a $875.00 target price on shares of Intuit in a research note on Tuesday, November 18th. Twenty-two equities research analysts have rated the stock with a Buy rating and six have given a Hold rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $772.42.

Intuit Stock Performance

Shares of Intuit stock opened at $399.40 on Friday. The company has a current ratio of 1.39, a quick ratio of 1.39 and a debt-to-equity ratio of 0.28. The stock’s fifty day moving average price is $582.36 and its 200-day moving average price is $645.09. The firm has a market cap of $111.14 billion, a P/E ratio of 27.30, a P/E/G ratio of 1.63 and a beta of 1.24. Intuit has a 12 month low of $389.32 and a 12 month high of $813.70.

Intuit (NASDAQ:INTU) last issued its earnings results on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.09 by $0.25. The company had revenue of $3.87 billion for the quarter, compared to analysts’ expectations of $3.76 billion. Intuit had a net margin of 21.19% and a return on equity of 23.52%. The firm’s quarterly revenue was up 18.3% on a year-over-year basis. During the same period in the prior year, the business earned $2.50 EPS. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. On average, equities research analysts expect that Intuit will post 14.09 earnings per share for the current fiscal year.

Intuit Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Friday, January 16th. Investors of record on Friday, January 9th were paid a $1.20 dividend. The ex-dividend date of this dividend was Friday, January 9th. This represents a $4.80 dividend on an annualized basis and a yield of 1.2%. Intuit’s payout ratio is 32.81%.

Key Stories Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit launched a new AI-powered “Construction Edition” for its Intuit Enterprise Suite aimed at mid-sized construction firms — a targeted vertical push that could expand enterprise bookings and stickier ARR. Article Title Article Title
• Positive Sentiment: Industry commentary argues Intuit is well-positioned to survive the so‑called “SaaS‑pocalypse,” supporting a longer-term bull case on durable subscription cash flows and AI-driven product differentiation. Article Title
• Neutral Sentiment: BMO Capital kept an Outperform rating on INTU but reduced its price target significantly (reported coverage and commentary); the maintained rating is supportive, but the lower target signals tempered near‑term upside expectations. Article Title
• Neutral Sentiment: Several market pieces (Zacks, Motley Fool) debate whether Intuit is a buying opportunity or overhyped — useful context for sentiment-driven flows but not immediate catalysts. Article Title Article Title
• Neutral Sentiment: Short‑interest data feeds show anomalous “0 shares / NaN” values for February — likely a reporting/data error rather than a real change in short positioning, but noisy headlines can stoke volatility.
• Negative Sentiment: Unusual options activity: traders bought ~184k put contracts in a single session (a very large spike vs. average), indicating elevated bearish hedging/speculation that can pressure the stock via sentiment and gamma trading dynamics.
• Negative Sentiment: Analyst downgrades and lower price targets have coincided with Intuit sliding to a new 52‑week low in recent sessions — explicit near‑term negative catalyst that likely amplified selling pressure. Article Title Article Title
• Negative Sentiment: Legal/headline risk: an employee lawsuit alleging discriminatory labeling over DEI hiring adds reputational and potential legal risk that can weigh on sentiment if it escalates. Article Title

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.