TripAdvisor, Inc. (NASDAQ:TRIP – Get Free Report) has received an average recommendation of “Reduce” from the sixteen brokerages that are presently covering the stock, MarketBeat.com reports. Five investment analysts have rated the stock with a sell rating, eight have issued a hold rating, two have issued a buy rating and one has given a strong buy rating to the company. The average 1-year price objective among brokerages that have issued ratings on the stock in the last year is $15.2115.
A number of equities analysts have commented on TRIP shares. Jefferies Financial Group dropped their price objective on shares of TripAdvisor from $13.00 to $12.50 and set an “underperform” rating for the company in a research note on Thursday, December 11th. Zacks Research upgraded TripAdvisor from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, January 6th. Wedbush reduced their price objective on TripAdvisor from $15.00 to $12.00 and set a “neutral” rating on the stock in a research note on Friday. BTIG Research lowered their price objective on TripAdvisor from $20.00 to $15.00 and set a “buy” rating for the company in a research note on Friday. Finally, Sanford C. Bernstein reissued an “outperform” rating and set a $20.00 target price on shares of TripAdvisor in a research report on Friday, November 7th.
Read Our Latest Stock Report on TripAdvisor
TripAdvisor Stock Performance
TripAdvisor (NASDAQ:TRIP – Get Free Report) last posted its earnings results on Thursday, February 12th. The travel company reported $0.04 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.11). TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. The firm had revenue of $411.00 million for the quarter, compared to the consensus estimate of $412.53 million. During the same quarter in the prior year, the company posted $0.30 earnings per share. The firm’s revenue was up .0% compared to the same quarter last year. On average, research analysts predict that TripAdvisor will post 0.46 EPS for the current fiscal year.
Key Headlines Impacting TripAdvisor
Here are the key news stories impacting TripAdvisor this week:
- Positive Sentiment: Record 2025 revenue and strategic focus on Experiences and TheFork, which management highlighted as growth areas that could help offset weakness in legacy hotel/ads over time. Tripadvisor posts record 2025 revenue, boosts Experiences focus
- Positive Sentiment: BTIG kept a buy rating despite cutting its price target from $20 to $15, signaling some analysts still see upside if recovery in core categories resumes. BTIG price target note via Benzinga
- Neutral Sentiment: Wedbush trimmed its price target to $12 and set a neutral rating — a moderation in optimism but not a blanket sell call. TRIP price target lowered at Wedbush
- Neutral Sentiment: Company filings, press release and slide deck for the Q4 results are available for investors reviewing the detail behind the numbers and guidance. Tripadvisor earnings press release
- Negative Sentiment: Q4 missed estimates: EPS $0.04 vs. consensus $0.15 and revenue roughly flat year-over-year; management reported an operating loss and flagged continued hotel weakness — the core ad/hotel mix remains the main drag. TRIP’s Q4 Earnings Miss Estimates, Hotel Weakness Drags Results
- Negative Sentiment: Weaker Q1 revenue guidance ($378.1M–$386.1M vs. street ~$403.7M) increases near-term downside risk to estimates and investor sentiment. Tripadvisor earnings press release
- Negative Sentiment: Traffic pressure from AI-generated overviews and management saying it is reconsidering strategic alternatives (including weighing a sale of TheFork) raise uncertainty about future traffic and monetization. Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)
- Negative Sentiment: Shares hit record lows in the session amid the combination of the earnings miss, weak guidance and talk of asset sales — pressure amplified by heavier-than-normal trading volume. Tripadvisor sinks to record low on Q4 results, weighs sale of TheFork
Institutional Investors Weigh In On TripAdvisor
Several institutional investors have recently made changes to their positions in TRIP. Vanguard Group Inc. boosted its stake in shares of TripAdvisor by 6.1% during the 4th quarter. Vanguard Group Inc. now owns 12,567,936 shares of the travel company’s stock worth $182,989,000 after purchasing an additional 721,957 shares during the period. Ameriprise Financial Inc. lifted its stake in TripAdvisor by 24.2% in the third quarter. Ameriprise Financial Inc. now owns 7,416,019 shares of the travel company’s stock worth $120,585,000 after purchasing an additional 1,445,607 shares during the last quarter. Certares Management LLC boosted its position in shares of TripAdvisor by 177.3% during the second quarter. Certares Management LLC now owns 4,751,818 shares of the travel company’s stock valued at $62,011,000 after buying an additional 3,037,959 shares during the period. Dimensional Fund Advisors LP grew its stake in shares of TripAdvisor by 6.1% during the fourth quarter. Dimensional Fund Advisors LP now owns 3,762,943 shares of the travel company’s stock valued at $54,790,000 after buying an additional 216,862 shares during the last quarter. Finally, Nuveen LLC raised its holdings in shares of TripAdvisor by 40.1% in the fourth quarter. Nuveen LLC now owns 3,355,310 shares of the travel company’s stock worth $48,853,000 after buying an additional 961,121 shares during the period. Institutional investors own 98.99% of the company’s stock.
TripAdvisor Company Profile
TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.
The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.
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