Brokerages Set Aurora Innovation, Inc. (NASDAQ:AUR) Price Target at $10.06

Shares of Aurora Innovation, Inc. (NASDAQ:AUR) have received a consensus recommendation of “Hold” from the ten ratings firms that are covering the company, MarketBeat Ratings reports. Two investment analysts have rated the stock with a sell rating, three have given a hold rating and five have given a buy rating to the company. The average 12-month price objective among analysts that have covered the stock in the last year is $9.9571.

AUR has been the topic of several recent analyst reports. Weiss Ratings reiterated a “sell (d-)” rating on shares of Aurora Innovation in a research note on Wednesday, January 21st. Needham & Company LLC restated a “buy” rating and issued a $13.00 target price on shares of Aurora Innovation in a report on Thursday. TD Cowen cut their price target on shares of Aurora Innovation from $5.50 to $4.70 and set a “hold” rating on the stock in a research note on Friday. UBS Group reissued an “underperform” rating on shares of Aurora Innovation in a research report on Wednesday, October 29th. Finally, Canaccord Genuity Group restated a “buy” rating and issued a $15.00 price objective on shares of Aurora Innovation in a research note on Wednesday, October 29th.

Trending Headlines about Aurora Innovation

Here are the key news stories impacting Aurora Innovation this week:

• Positive Sentiment: Aurora completed a 1,000‑mile driverless run from Fort Worth to Phoenix, showcasing long‑haul capability that supports commercialization prospects and partner confidence. Aurora Adds 1,000-Mile Driverless Run from Fort Worth to Phoenix
• Positive Sentiment: Analyst support: Needham reaffirmed a “buy” and a $13 price target, signaling conviction in Aurora’s longer‑term upside and technology moat. Needham Reaffirms Buy
• Positive Sentiment: Industry analysis suggests competitive barriers are eroding in a way that can favor well‑capitalized early movers like Aurora, potentially improving TAM capture over time. Aurora Innovation: Barriers To Entry Are Fading
• Neutral Sentiment: Q4 2025 earnings call transcript is available for investors who want detail on cadence to revenue and commercialization milestones; use it to judge execution versus guidance. Q4 2025 Earnings Call Transcript
• Neutral Sentiment: Recent coverage includes a valuation review as share swings have drawn attention; useful for investors reassessing risk/reward but not a direct catalyst. Assessing Aurora Innovation Valuation
• Neutral Sentiment: Short‑interest reports in the feed show zero and NaN values and are internally inconsistent; treat current short‑interest data as unreliable until exchanges publish corrected figures.
• Negative Sentiment: Aurora lowered FY‑2026 revenue guidance to roughly $14M–$16M versus consensus near $19.9M, signaling slower near‑term commercial traction and pressuring near‑term valuation and sentiment.
• Negative Sentiment: TD Cowen cut its price target from $5.50 to $4.70 and moved to a “hold” rating, which reduces near‑term sell‑side upside and may temper momentum. TD Cowen Lowers Target

Aurora Innovation Price Performance

Aurora Innovation stock opened at $4.48 on Friday. The stock has a market cap of $8.67 billion, a PE ratio of -9.96 and a beta of 2.47. The stock’s fifty day moving average is $4.33 and its two-hundred day moving average is $4.95. Aurora Innovation has a 1-year low of $3.60 and a 1-year high of $10.77.

Aurora Innovation (NASDAQ:AUR) last released its quarterly earnings data on Wednesday, February 11th. The company reported ($0.12) earnings per share (EPS) for the quarter, hitting the consensus estimate of ($0.12). The business had revenue of $1.00 million for the quarter, compared to analyst estimates of $1.47 million. On average, research analysts expect that Aurora Innovation will post -0.49 earnings per share for the current fiscal year.

Insider Activity

In other news, CEO Christopher Urmson purchased 258,000 shares of the business’s stock in a transaction on Tuesday, November 25th. The shares were bought at an average price of $3.88 per share, with a total value of $1,001,040.00. Following the completion of the transaction, the chief executive officer directly owned 258,000 shares in the company, valued at approximately $1,001,040. This represents a ∞ increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. 11.85% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Aurora Innovation

A number of institutional investors have recently modified their holdings of the business. Capital Research Global Investors boosted its stake in Aurora Innovation by 35.9% during the 3rd quarter. Capital Research Global Investors now owns 71,298,585 shares of the company’s stock worth $384,299,000 after purchasing an additional 18,820,542 shares during the period. Vanguard Group Inc. raised its holdings in shares of Aurora Innovation by 12.5% in the fourth quarter. Vanguard Group Inc. now owns 160,567,323 shares of the company’s stock valued at $616,579,000 after buying an additional 17,818,179 shares during the last quarter. SG Americas Securities LLC raised its holdings in shares of Aurora Innovation by 6,824.0% in the fourth quarter. SG Americas Securities LLC now owns 9,645,035 shares of the company’s stock valued at $37,037,000 after buying an additional 9,505,736 shares during the last quarter. Norges Bank acquired a new stake in shares of Aurora Innovation during the fourth quarter worth about $32,055,000. Finally, Squarepoint Ops LLC grew its holdings in shares of Aurora Innovation by 3,256.1% during the second quarter. Squarepoint Ops LLC now owns 6,753,259 shares of the company’s stock worth $35,387,000 after buying an additional 6,552,034 shares during the last quarter. 44.71% of the stock is owned by institutional investors and hedge funds.

About Aurora Innovation

Aurora Innovation, Inc is a technology company specializing in the development of self-driving vehicle systems for both passenger and commercial applications. Headquartered in Mountain View, California, Aurora has built an end-to-end platform—known as the Aurora Driver—that integrates proprietary software, machine learning algorithms and a suite of sensors (LiDAR, radar and cameras) to enable vehicles to operate safely and efficiently in diverse driving environments.

The company’s core business revolves around designing, testing and deploying its autonomy stack on vehicles from established automotive and transportation partners.