Traders Buy High Volume of Call Options on Hasbro (NASDAQ:HAS)

Hasbro, Inc. (NASDAQ:HAS) was the target of unusually large options trading on Tuesday. Stock investors acquired 53,433 call options on the company. This represents an increase of 4,451% compared to the average daily volume of 1,174 call options.

Insiders Place Their Bets

In other Hasbro news, CEO Christian P. Cocks sold 181,581 shares of the stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $103.86, for a total transaction of $18,859,002.66. Following the transaction, the chief executive officer directly owned 249,861 shares in the company, valued at approximately $25,950,563.46. This represents a 42.09% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of Hasbro stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the sale, the executive vice president owned 50,174 shares of the company’s stock, valued at $5,267,266.52. This represents a 23.19% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 216,931 shares of company stock valued at $22,535,763 in the last ninety days. 0.85% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Hasbro

Hedge funds and other institutional investors have recently modified their holdings of the business. Norges Bank bought a new stake in Hasbro during the fourth quarter worth $147,748,000. Bank of America Corp DE raised its stake in shares of Hasbro by 128.7% during the 2nd quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock worth $220,089,000 after purchasing an additional 1,677,962 shares during the period. AQR Capital Management LLC raised its stake in shares of Hasbro by 47.3% during the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock worth $357,286,000 after purchasing an additional 1,399,499 shares during the period. Mane Global Capital Management LP purchased a new position in shares of Hasbro in the 2nd quarter worth about $77,471,000. Finally, Amundi grew its position in Hasbro by 55.5% during the fourth quarter. Amundi now owns 1,403,288 shares of the company’s stock valued at $115,070,000 after buying an additional 501,117 shares during the period. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Large bullish options flow — traders bought roughly 53,433 HAS call options (a ~4,451% increase vs. average), signaling speculative bullish interest that can amplify short-term upside and liquidity demand.
• Positive Sentiment: Analyst upgrades and higher price targets — several firms (Citigroup, Wolfe Research, DA Davidson and others) raised price targets and ratings in mid‑February, supporting near-term analyst-driven buying interest.
• Positive Sentiment: Institutional buying — large funds (including Norges Bank and increases from Bank of America, AQR, Amundi) have added or expanded stakes, indicating conviction from institutional investors.
• Positive Sentiment: New licensed product reveals (collector demand) — fresh Marvel Legends and Star Wars figure announcements support ongoing collectible and retail sales. Read More. • Read More.
• Neutral Sentiment: Limited Peppa Pig product drop — niche, limited-distribution toy release; unlikely to move broad revenue materially. Read More.
• Neutral Sentiment: Brand/PR events (Transformers 40th anniversary “The Apology Tour”) — supports long-term brand health but unclear near-term sales impact. Read More.
• Neutral Sentiment: Short-interest reporting appears anomalous (zero reported) — likely a data/reporting quirk, not meaningful market pressure today.
• Negative Sentiment: Major insider selling by CEO — Christian P. Cocks sold ~181,581 shares (~$18.9M at ~$$103.86), cutting his stake ~42%; large CEO sales often spook investors about insider conviction. SEC filing: Read More.
• Negative Sentiment: Additional insider exits — other executives (including Timothy J. Kilpin’s sale of 7,773 shares) and reporting of top execs cashing out millions raise concerns about insider alignment. Kilpin SEC filing: Read More. • Read More.
• Negative Sentiment: Reported guide-down for Magic: The Gathering crossovers — Hasbro reportedly trimmed sales expectations for upcoming MTG crossover sets to single-digit revenue growth, hurting near-term growth and margin expectations for a high‑margin franchise. Read More.

Hasbro Trading Down 1.0%

Shares of Hasbro stock opened at $101.17 on Thursday. The stock has a fifty day simple moving average of $88.76 and a 200 day simple moving average of $81.68. Hasbro has a 12-month low of $49.00 and a 12-month high of $106.98. The company has a market capitalization of $14.20 billion, a P/E ratio of -43.05, a price-to-earnings-growth ratio of 1.78 and a beta of 0.56. The company has a current ratio of 1.38, a quick ratio of 1.24 and a debt-to-equity ratio of 4.89.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, beating the consensus estimate of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The business had revenue of $1.45 billion for the quarter, compared to analysts’ expectations of $1.26 billion. During the same period last year, the business earned $0.46 EPS. The business’s revenue was up 31.3% on a year-over-year basis. On average, sell-side analysts anticipate that Hasbro will post 4.33 earnings per share for the current fiscal year.

Hasbro Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, March 4th. Shareholders of record on Wednesday, February 18th will be given a $0.70 dividend. This represents a $2.80 dividend on an annualized basis and a yield of 2.8%. The ex-dividend date of this dividend is Wednesday, February 18th. Hasbro’s dividend payout ratio is presently -119.15%.

Analyst Upgrades and Downgrades

Several analysts have recently commented on HAS shares. Weiss Ratings restated a “sell (d)” rating on shares of Hasbro in a research note on Monday, December 29th. Wolfe Research raised their price objective on Hasbro from $90.00 to $124.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. Monness Crespi & Hardt boosted their price objective on Hasbro from $90.00 to $120.00 and gave the company a “buy” rating in a report on Wednesday, February 11th. Jefferies Financial Group increased their target price on Hasbro from $95.00 to $112.00 and gave the stock a “buy” rating in a report on Friday, February 6th. Finally, Roth Mkm set a $120.00 price target on shares of Hasbro in a research report on Wednesday, February 11th. Ten equities research analysts have rated the stock with a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Hasbro currently has an average rating of “Moderate Buy” and an average price target of $113.73.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.