Viant Technology (NASDAQ:DSP – Get Free Report) and Byrna Technologies (NASDAQ:BYRN – Get Free Report) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings and risk.
Valuation and Earnings
This table compares Viant Technology and Byrna Technologies”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viant Technology | $289.23 million | 1.91 | $2.36 million | $0.11 | 80.27 |
| Byrna Technologies | $118.12 million | 2.27 | $9.69 million | $0.40 | 29.60 |
Insider and Institutional Ownership
11.4% of Viant Technology shares are held by institutional investors. Comparatively, 25.5% of Byrna Technologies shares are held by institutional investors. 28.8% of Viant Technology shares are held by insiders. Comparatively, 9.8% of Byrna Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Risk and Volatility
Viant Technology has a beta of 1.03, suggesting that its stock price is 3% more volatile than the S&P 500. Comparatively, Byrna Technologies has a beta of 2.29, suggesting that its stock price is 129% more volatile than the S&P 500.
Profitability
This table compares Viant Technology and Byrna Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viant Technology | 0.57% | -5.00% | -3.21% |
| Byrna Technologies | 8.20% | 16.14% | 12.66% |
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for Viant Technology and Byrna Technologies, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viant Technology | 0 | 1 | 7 | 1 | 3.00 |
| Byrna Technologies | 0 | 1 | 3 | 2 | 3.17 |
Viant Technology presently has a consensus target price of $18.57, suggesting a potential upside of 110.32%. Byrna Technologies has a consensus target price of $41.67, suggesting a potential upside of 251.91%. Given Byrna Technologies’ stronger consensus rating and higher probable upside, analysts plainly believe Byrna Technologies is more favorable than Viant Technology.
Summary
Byrna Technologies beats Viant Technology on 11 of the 15 factors compared between the two stocks.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
About Byrna Technologies
Byrna Technologies Inc., a non-lethal defense technology company, provides non-lethal alternative solutions for law enforcement and private security. The company offers handheld personal security devices and shoulder-fired launchers without the need for background check or firearm license; and projectiles including chemical irritant, kinetic, and inert rounds. It offers self-defense aerosol products under the Byran Bad Guy Repellent brand; and accessories and related safety products, which includes carbon dioxide canisters, sighting systems, and holster under the Byran Banshee and Byran Shield brand, as well as Byrna-branded apparel. In addition, the company provides the products to the consumer market through Byrna e-commerce store and Amazon storefront, and network of local, regional and national outdoor and sporting goods stores, either directly or through distributors; and professional security market through Train the Trainer program and de-escalation methods. It operates in the United States, South Africa, Europe, South America, Asia, and Canada. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
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