DA Davidson Issues Positive Forecast for Zeta Global (NYSE:ZETA) Stock Price

Zeta Global (NYSE:ZETA) had its target price raised by DA Davidson from $29.00 to $30.00 in a research note issued to investors on Thursday morning,Benzinga reports. They currently have a buy rating on the stock.

A number of other research analysts have also weighed in on ZETA. The Goldman Sachs Group raised their target price on shares of Zeta Global from $23.00 to $26.00 and gave the company a “neutral” rating in a report on Wednesday, January 28th. Needham & Company LLC reiterated a “buy” rating on shares of Zeta Global in a research report on Tuesday, November 25th. UBS Group set a $29.00 target price on shares of Zeta Global in a report on Tuesday, November 25th. Bank of America upped their target price on shares of Zeta Global from $28.00 to $30.00 and gave the company a “buy” rating in a research report on Tuesday, November 25th. Finally, Weiss Ratings reiterated a “sell (d-)” rating on shares of Zeta Global in a research report on Wednesday, January 21st. Nine equities research analysts have rated the stock with a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $29.00.

Zeta Global Price Performance

Shares of Zeta Global stock opened at $18.06 on Thursday. The company has a current ratio of 3.01, a quick ratio of 3.01 and a debt-to-equity ratio of 0.29. Zeta Global has a 12 month low of $10.69 and a 12 month high of $24.90. The stock has a 50 day moving average of $19.22 and a 200 day moving average of $19.07. The firm has a market cap of $4.35 billion, a PE ratio of -120.39, a PEG ratio of 1.84 and a beta of 1.26.

Insider Activity at Zeta Global

In related news, Director Jeanine Silberblatt sold 12,990 shares of the firm’s stock in a transaction that occurred on Friday, December 12th. The stock was sold at an average price of $19.34, for a total transaction of $251,226.60. Following the completion of the sale, the director directly owned 57,850 shares of the company’s stock, valued at approximately $1,118,819. This trade represents a 18.34% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Corporate insiders own 13.02% of the company’s stock.

Hedge Funds Weigh In On Zeta Global

Several hedge funds have recently bought and sold shares of ZETA. Cornerstone Planning Group LLC lifted its position in shares of Zeta Global by 3,150.0% during the fourth quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock worth $26,000 after purchasing an additional 1,260 shares during the last quarter. DV Equities LLC bought a new stake in Zeta Global during the 4th quarter valued at about $29,000. United Community Bank bought a new stake in Zeta Global during the 4th quarter valued at about $31,000. Binnacle Investments Inc purchased a new stake in Zeta Global in the 3rd quarter valued at about $30,000. Finally, Golden State Wealth Management LLC grew its stake in Zeta Global by 2,000.0% in the 2nd quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company’s stock worth $26,000 after acquiring an additional 1,600 shares in the last quarter. Institutional investors own 87.75% of the company’s stock.

Key Headlines Impacting Zeta Global

Here are the key news stories impacting Zeta Global this week:

• Positive Sentiment: Q4 results beat estimates (EPS $0.28 vs. $0.23) and revenue topped expectations; management raised FY‑2026 and Q1 revenue guidance, underpinning the beat‑and‑raise narrative investors want. Zeta Global Holdings (ZETA) Q4 Earnings and Revenues Top Estimates
• Positive Sentiment: Zeta reported its 18th consecutive “beat and raise” quarter and posted a positive net income ($6.5M), signaling improving profitability that supports multiple expansion narratives. Zeta Global Reports 18th Straight “Beat and Raise” Quarter and Record Full Year 2025 Results
• Positive Sentiment: DA Davidson upgraded the stock to Buy and raised its price target to $30 (implies meaningful upside vs. current levels), which can attract momentum and institutional interest. DA Davidson Raises ZETA Price Target to $30
• Positive Sentiment: Unusually high retail/institutional call‑option activity suggests bullish speculative positioning that can amplify intraday moves and short‑term upside volatility. Investors Purchase High Volume of Zeta Global Call Options (NYSE:ZETA)
• Positive Sentiment: The stock already showed a strong market reaction to the print (double‑digit intraday move noted after the results), reinforcing momentum among momentum traders. Zeta Global (ZETA) Soars 13.35% on Earnings Blowout
• Neutral Sentiment: Investors are digesting the full earnings call and transcript for more color on AI product investment, churn and enterprise pipeline; these details will matter for sustaining the profitability narrative. Zeta Global Holdings Corp. Q4 2025 Earnings Call Summary
• Negative Sentiment: Analyst comparisons highlight that peers like Palantir (PLTR) are showing faster revenue acceleration and bigger enterprise deal flow, which could pressure relative valuation if Zeta’s growth trajectory slows. Palantir vs. Zeta: Which AI-Driven Data Stock is the Better Buy?
• Negative Sentiment: Some coverage warns that Zeta’s AI ambitions face execution risks and investor scrutiny—any signs of rising costs or slowing retention could trigger downside after the initial post‑earnings pop. Zeta Global faces earnings test as AI ambitions meet reality

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.