Fox Factory (NASDAQ:FOXF) Shares Down 11.3% – What’s Next?

Fox Factory Holding Corp. (NASDAQ:FOXF)’s stock price traded down 11.3% during mid-day trading on Friday . The company traded as low as $16.64 and last traded at $16.2930. 1,341,005 shares changed hands during mid-day trading, an increase of 140% from the average session volume of 558,384 shares. The stock had previously closed at $18.36.

Trending Headlines about Fox Factory

Here are the key news stories impacting Fox Factory this week:

• Positive Sentiment: Management outlined a $50 million cost‑savings plan for 2026 aimed at margin expansion as the company shifts its portfolio — a clear attempt to offset recent charges and improve profitability going forward. Read More.
• Positive Sentiment: On an operational/adjusted basis Fox reported revenue slightly above consensus ($361.1M vs. ~ $354M) and a beat on adjusted EPS ($0.20 vs. ~$0.14), suggesting core demand held up in the quarter. This supports the view that the underlying business—not the one-time charge—still generates sales. Read More.
• Positive Sentiment: Insider activity: the CEO recently purchased shares, which some investors view as a confidence signal from management. Read More.
• Neutral Sentiment: Management provided detail in the earnings call/transcript about strategic optimizations and portfolio priorities; investors will be watching execution and timing. Read More.
• Negative Sentiment: Material GAAP impairment in Q4 produced a large operating loss and a massive GAAP EPS miss (Quiver reports operating loss ≈ -$306M and GAAP EPS ≈ -$6.86), creating the main downward pressure on the stock today. Read More. Read More.
• Negative Sentiment: FY‑2026 revenue guidance was lowered to ~$1.3B–$1.4B (below consensus ~ $1.5B) and Q1 revenue guidance is slightly soft vs. consensus — guidance that implies growth will be muted near-term and pressures valuation. Read More.

Analyst Ratings Changes

Several research firms have recently weighed in on FOXF. CJS Securities raised shares of Fox Factory to a “strong-buy” rating in a research report on Thursday, December 11th. Weiss Ratings restated a “sell (d)” rating on shares of Fox Factory in a research note on Thursday, January 22nd. Roth Mkm decreased their target price on Fox Factory from $21.00 to $19.00 and set a “neutral” rating for the company in a research report on Tuesday, January 6th. Finally, Zacks Research downgraded Fox Factory from a “hold” rating to a “strong sell” rating in a report on Wednesday, February 4th. One equities research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, three have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and an average target price of $30.17.

Fox Factory Stock Down 9.0%

The firm has a market cap of $698.27 million, a P/E ratio of -2.72 and a beta of 1.50. The firm’s 50-day moving average price is $18.64 and its 200 day moving average price is $21.24. The company has a quick ratio of 1.36, a current ratio of 2.98 and a debt-to-equity ratio of 0.69.

Fox Factory (NASDAQ:FOXF) last posted its earnings results on Thursday, February 26th. The company reported $0.20 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.14 by $0.06. Fox Factory had a negative net margin of 17.66% and a positive return on equity of 4.84%. The firm had revenue of $361.07 million during the quarter, compared to analyst estimates of $353.88 million. During the same period in the previous year, the business posted $0.31 EPS. Fox Factory’s revenue was up 2.3% on a year-over-year basis. As a group, research analysts expect that Fox Factory Holding Corp. will post 1.31 earnings per share for the current year.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of the business. First Bank & Trust raised its stake in shares of Fox Factory by 8.1% during the third quarter. First Bank & Trust now owns 8,345 shares of the company’s stock valued at $203,000 after purchasing an additional 623 shares in the last quarter. KLP Kapitalforvaltning AS raised its holdings in Fox Factory by 9.2% during the third quarter. KLP Kapitalforvaltning AS now owns 8,300 shares of the company’s stock worth $202,000 after purchasing an additional 700 shares in the last quarter. Legal & General Group Plc lifted its position in Fox Factory by 0.6% in the second quarter. Legal & General Group Plc now owns 111,190 shares of the company’s stock worth $2,884,000 after purchasing an additional 705 shares during the period. Commonwealth of Pennsylvania Public School Empls Retrmt SYS boosted its stake in Fox Factory by 7.4% during the 2nd quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 10,709 shares of the company’s stock valued at $278,000 after purchasing an additional 734 shares in the last quarter. Finally, Engineers Gate Manager LP increased its position in shares of Fox Factory by 1.1% during the 4th quarter. Engineers Gate Manager LP now owns 73,895 shares of the company’s stock valued at $1,264,000 after purchasing an additional 770 shares during the period.

About Fox Factory

Fox Factory Holding Corp., headquartered in Duluth, Minnesota, designs, engineers and manufactures high-performance suspension systems, shock absorbers and related components for powersports, light-vehicle and mountain-bike applications. The company’s FOX brand offers a comprehensive portfolio of forks, shocks, coilovers and internal bypass dampers aimed at OEM and aftermarket customers seeking enhanced ride quality, control and durability across off-road vehicles, motorcycles and bicycles.

Founded in 1974 by Bob Fox in California, Fox Factory has expanded its technology base and market reach through strategic acquisitions such as Marzocchi Suspension, DVO Suspension and Walker Evans Racing.