MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 8,000 Shares

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 8,000 shares of the business’s stock in a transaction on Tuesday, March 3rd. The shares were sold at an average price of $10.03, for a total transaction of $80,240.00. Following the sale, the insider directly owned 2,641,624 shares of the company’s stock, valued at $26,495,488.72. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink.

Steven Yi also recently made the following trade(s):

• On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $392,127.48.
• On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total transaction of $123,528.12.
• On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.75, for a total transaction of $31,000.00.
• On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total transaction of $29,160.00.
• On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.16, for a total value of $28,640.00.
• On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.99, for a total value of $31,960.00.
• On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.74, for a total value of $34,960.00.
• On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total value of $35,760.00.
• On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.32, for a total transaction of $82,560.00.
• On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00.

MediaAlpha Trading Up 0.8%

Shares of MAX traded up $0.08 during mid-day trading on Thursday, hitting $10.33. The company’s stock had a trading volume of 204,980 shares, compared to its average volume of 929,966. The company’s 50-day moving average is $10.26 and its 200-day moving average is $11.40. MediaAlpha, Inc. has a 52-week low of $7.09 and a 52-week high of $13.92. The firm has a market capitalization of $666.29 million, a price-to-earnings ratio of 26.49 and a beta of 1.30.

MediaAlpha (NYSE:MAX) last posted its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, topping analysts’ consensus estimates of $0.25 by $0.25. The company had revenue of $291.16 million during the quarter, compared to analyst estimates of $296.42 million. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.MediaAlpha’s revenue was down 3.2% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.08 earnings per share. As a group, sell-side analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 earnings: MediaAlpha reported an EPS beat (reported $0.50 vs. $0.25 expected), which supports valuation and drove some investor interest after the release. The upside in earnings helps explain the stock strength following the report. MarketBeat: MAX earnings summary
• Positive Sentiment: Institutional buying: multiple funds (Pacer Advisors, Invesco, Mercer, Mackenzie and a new State of Tennessee stake) increased or initiated positions in Q4, which signals confidence from some large investors and provides demand support. MarketBeat: Institutional ownership changes
• Neutral Sentiment: Mixed fundamentals: revenue for the quarter ($291.2M) missed consensus (~$296.4M) and was down ~3.2% year-over-year; the company also shows a negative return on equity. The EPS beat is meaningful, but the revenue decline and low net margins temper the positive interpretation. MarketBeat: Q4 results
• Negative Sentiment: Insider selling — Steven Yi: Yi filed multiple recent sales, including 39,252 shares (~$9.99 avg) and an 8,000-share sale (~$10.03 avg) across Mar. 2–3 filings. These large, repeated sales may signal near-term liquidity-taking by insiders and are a negative near-term catalyst. SEC Form 4 – Steven Yi sales
• Negative Sentiment: Director selling — Eugene Nonko: Nonko sold multiple large blocks (including 59,202 and 48,801 shares around ~$10.01), trimming several-percent stakes in filings. Director-level sales of this size are a clear near-term headwind for sentiment. SEC Form 4 – Eugene Nonko sales
• Negative Sentiment: Analyst price-target cuts: several firms trimmed targets (Goldman Sachs, RBC and others lowered targets in late Feb) or adjusted ratings, which may cap upside until the company shows revenue stabilization and margin improvement. MarketBeat: Analyst notes

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. Teacher Retirement System of Texas raised its stake in shares of MediaAlpha by 651.7% during the 2nd quarter. Teacher Retirement System of Texas now owns 149,933 shares of the company’s stock valued at $1,642,000 after buying an additional 129,986 shares during the last quarter. Corton Capital Inc. lifted its holdings in MediaAlpha by 8.2% in the second quarter. Corton Capital Inc. now owns 18,865 shares of the company’s stock valued at $207,000 after acquiring an additional 1,425 shares during the period. Campbell & CO Investment Adviser LLC boosted its position in MediaAlpha by 21.1% in the 2nd quarter. Campbell & CO Investment Adviser LLC now owns 26,254 shares of the company’s stock worth $287,000 after purchasing an additional 4,583 shares in the last quarter. Acadian Asset Management LLC grew its stake in shares of MediaAlpha by 65.7% during the 2nd quarter. Acadian Asset Management LLC now owns 532,437 shares of the company’s stock worth $5,823,000 after purchasing an additional 211,135 shares during the period. Finally, Geode Capital Management LLC increased its holdings in shares of MediaAlpha by 5.1% during the 2nd quarter. Geode Capital Management LLC now owns 764,702 shares of the company’s stock valued at $8,375,000 after purchasing an additional 36,949 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

Several equities research analysts have weighed in on the stock. Keefe, Bruyette & Woods lowered their target price on shares of MediaAlpha from $19.00 to $16.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. The Goldman Sachs Group decreased their price target on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research note on Tuesday, February 24th. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. Zacks Research raised shares of MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a research report on Tuesday, February 24th. Finally, Weiss Ratings raised shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a report on Wednesday, February 25th. One equities research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat, MediaAlpha currently has an average rating of “Moderate Buy” and an average target price of $14.58.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.