Olaplex (NASDAQ:OLPX) Upgraded by Wall Street Zen to Hold Rating

Olaplex (NASDAQ:OLPX) was upgraded by equities research analysts at Wall Street Zen from a “sell” rating to a “hold” rating in a research note issued on Saturday.

Several other brokerages have also recently commented on OLPX. Telsey Advisory Group restated a “market perform” rating and set a $2.00 target price on shares of Olaplex in a report on Monday, March 2nd. Weiss Ratings reaffirmed a “sell (d)” rating on shares of Olaplex in a report on Thursday, January 22nd. Zacks Research upgraded shares of Olaplex from a “strong sell” rating to a “hold” rating in a research report on Thursday, February 19th. Evercore set a $2.50 price objective on shares of Olaplex in a report on Friday. Finally, Northland Securities started coverage on shares of Olaplex in a research report on Thursday, November 20th. They issued an “outperform” rating and a $2.00 price objective for the company. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $1.96.

Olaplex Stock Performance

NASDAQ:OLPX opened at $1.35 on Friday. Olaplex has a 1 year low of $0.99 and a 1 year high of $1.84. The firm has a 50 day moving average of $1.55 and a 200-day moving average of $1.36. The company has a current ratio of 4.16, a quick ratio of 3.52 and a debt-to-equity ratio of 0.40. The stock has a market capitalization of $897.80 million, a P/E ratio of -134.50 and a beta of 2.24.

Olaplex (NASDAQ:OLPX) last released its quarterly earnings results on Thursday, March 5th. The company reported $0.01 EPS for the quarter, hitting analysts’ consensus estimates of $0.01. Olaplex had a positive return on equity of 1.07% and a negative net margin of 2.19%.The business had revenue of $105.12 million for the quarter, compared to analyst estimates of $104.21 million. During the same period in the prior year, the company earned $0.01 EPS. Olaplex’s revenue for the quarter was up 4.4% on a year-over-year basis. As a group, sell-side analysts anticipate that Olaplex will post 0.1 EPS for the current fiscal year.

Hedge Funds Weigh In On Olaplex

Large investors have recently made changes to their positions in the company. Headlands Technologies LLC acquired a new stake in Olaplex in the fourth quarter worth about $25,000. Abel Hall LLC acquired a new position in Olaplex during the 4th quarter valued at about $27,000. Chilton Capital Management LLC bought a new position in shares of Olaplex in the 3rd quarter valued at about $26,000. Schonfeld Strategic Advisors LLC bought a new position in shares of Olaplex in the 3rd quarter valued at about $30,000. Finally, Wealth Enhancement Advisory Services LLC acquired a new stake in shares of Olaplex during the 3rd quarter worth approximately $32,000. Institutional investors and hedge funds own 87.37% of the company’s stock.

More Olaplex News

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Q4 results showed revenue and EPS roughly in line with or slightly above expectations (revenue of $105.1M, EPS $0.01, revenue +4.4% YoY), which supports the view that core sales are stabilizing. OLAPLEX Reports Fourth Quarter and Fiscal Year 2025 Results
• Neutral Sentiment: Company materials — including the slide deck and earnings call transcript — are available for investors who want management’s detailed commentary on channel mix, marketing spend and strategic initiatives. These documents may clarify execution plans but have not yet convinced the market. Earnings Slide Deck / Press Release
• Neutral Sentiment: Several published call transcripts and recaps provide additional color on product innovation and transformation initiatives management emphasized; these are useful for judging whether spend will drive re-acceleration. Q4 2025 Earnings Call Transcript
• Negative Sentiment: FY2026 guidance came in muted: the revenue range ($414M–$435M) sits against Street expectations near $430M, leaving limited upside and triggering investor concern about growth re-acceleration. That weak forward guide is the main reason for the sharp share decline. Olaplex slides more than 20% on guidance concerns
• Negative Sentiment: Analyst/competitive write-ups flag that growth remains uneven across channels and that heavy marketing spend has yet to produce sustained acceleration — some analysts now view the turnaround as lagging and see downside risk to the current share price. Olaplex: The Turnaround Is Lagging
• Negative Sentiment: Market reaction has been strong; commentary and modeling from outlets note potential downside if management cannot reaccelerate revenue and margin progress given the company’s elevated marketing spend. Short-term momentum looks negative until guidance is proven conservative. OLPX Q4 deep dive: Transformation and innovation take center stage amidst muted guidance

Olaplex Company Profile

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.