Pitcairn Co. Cuts Stock Holdings in Salesforce Inc. $CRM

Pitcairn Co. reduced its stake in Salesforce Inc. (NYSE:CRM) by 41.3% in the third quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 5,404 shares of the CRM provider’s stock after selling 3,798 shares during the quarter. Pitcairn Co.’s holdings in Salesforce were worth $1,281,000 as of its most recent SEC filing.

Several other large investors have also bought and sold shares of the stock. Aspire Growth Partners LLC raised its holdings in shares of Salesforce by 1.2% in the third quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider’s stock valued at $795,000 after purchasing an additional 39 shares during the last quarter. Abacus Planning Group Inc. boosted its holdings in Salesforce by 3.1% during the third quarter. Abacus Planning Group Inc. now owns 1,420 shares of the CRM provider’s stock worth $337,000 after purchasing an additional 43 shares during the last quarter. 17 Capital Partners LLC boosted its holdings in Salesforce by 1.9% during the second quarter. 17 Capital Partners LLC now owns 2,321 shares of the CRM provider’s stock worth $633,000 after purchasing an additional 44 shares during the last quarter. Code Waechter LLC grew its position in Salesforce by 5.3% in the 3rd quarter. Code Waechter LLC now owns 871 shares of the CRM provider’s stock worth $209,000 after purchasing an additional 44 shares in the last quarter. Finally, Capital A Wealth Management LLC increased its stake in Salesforce by 40.9% in the 2nd quarter. Capital A Wealth Management LLC now owns 155 shares of the CRM provider’s stock valued at $41,000 after buying an additional 45 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors.

Insider Activity

In other Salesforce news, Director Neelie Kroes sold 3,893 shares of Salesforce stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the transaction, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. The trade was a 34.78% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director David Blair Kirk purchased 1,936 shares of the firm’s stock in a transaction dated Wednesday, December 17th. The shares were bought at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the transaction, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 3.00% of the stock is owned by company insiders.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Recent earnings and market reaction — Salesforce reported an earnings beat and record revenue, and the stock has rebounded from recent lows as investors appear to be looking past worst‑case AI fears. This is the main driver of improving sentiment. Salesforce: A Week After Earnings, the Market Has Spoken
• Positive Sentiment: Large buyback and cash flow strength — Analysts highlight a meaningful free cash flow beat and Salesforce’s announcement of a massive $50B buyback, which can materially support share price and EPS over time. Salesforce: AI Disruption Fears Create Mispricing
• Positive Sentiment: Analyst upgrades and bullish price targets — Multiple firms have reiterated or raised ratings (e.g., Phillip Securities maintained a Buy with a $253 target), helping lift investor confidence. Upgrades/price‑target moves are directly supportive of the rally. Phillip Securities Maintains a Buy on Salesforce (CRM)
• Positive Sentiment: Product/AI momentum and partnerships — New AI initiatives (Agentforce) and a Formula 1 fan‑agent rollout show tangible go‑to‑market AI use cases that support long‑term monetization of AI features. Salesforce Inc. (CRM) Leverages AI to Transform Fan and Customer Engagement
• Neutral Sentiment: Analyst/industry writeups highlight momentum and valuation — Several outlets (Zacks) list Salesforce among software names positioned to benefit from a sector recovery; these articles boost visibility but provide less immediate price impact than earnings or buybacks. The Software Recovery Already Started: 5 Stocks to Buy Now
• Neutral Sentiment: Geographic expansion — Reports noting the Philippines as a fast‑growing market signal incremental revenue opportunities but are less likely to move the stock near term. Philippines fastest-growing market for Salesforce in Southeast Asia
• Negative Sentiment: Ongoing AI disruption and valuation concerns — Despite improving signals, investors remain wary that AI could compress demand or enable lower‑cost competitors; the stock still reflects a material YTD and 1‑year decline, keeping downside risk present. Is Salesforce (CRM) Pricing Reflect Its Cash Flow Outlook After Recent Share Price Weakness

Salesforce Stock Performance

NYSE:CRM opened at $202.04 on Friday. The company has a market capitalization of $186.48 billion, a P/E ratio of 25.87, a P/E/G ratio of 1.47 and a beta of 1.29. The business has a fifty day simple moving average of $217.21 and a two-hundred day simple moving average of $236.92. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.98. Salesforce Inc. has a 1 year low of $174.57 and a 1 year high of $296.05.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company had revenue of $11.20 billion during the quarter, compared to analyst estimates of $11.18 billion. The firm’s revenue for the quarter was up 12.1% on a year-over-year basis. During the same quarter last year, the firm posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Increases Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be issued a dividend of $0.44 per share. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date of this dividend is Thursday, April 9th. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. Salesforce’s payout ratio is currently 21.25%.

Analyst Ratings Changes

A number of brokerages have recently weighed in on CRM. Jefferies Financial Group cut their target price on Salesforce from $375.00 to $250.00 and set a “buy” rating on the stock in a research note on Monday, February 23rd. Royal Bank Of Canada decreased their price target on Salesforce from $290.00 to $210.00 and set a “sector perform” rating for the company in a research report on Thursday, February 26th. Bank of America dropped their price target on Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a report on Monday, November 17th. Wedbush restated an “outperform” rating and issued a $375.00 price objective on shares of Salesforce in a research note on Tuesday, February 24th. Finally, Mizuho decreased their target price on Salesforce from $280.00 to $265.00 and set an “outperform” rating for the company in a research report on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $283.14.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.