Roku (NASDAQ:ROKU) SVP Sells $286,614.43 in Stock

Roku, Inc. (NASDAQ:ROKU) SVP Christopher Handman sold 2,999 shares of the firm’s stock in a transaction dated Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total value of $286,614.43. Following the transaction, the senior vice president directly owned 2,999 shares in the company, valued at approximately $286,614.43. This represents a 50.00% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

Roku Stock Up 2.5%

Shares of ROKU stock opened at $100.53 on Friday. The stock’s 50-day moving average price is $99.24 and its 200 day moving average price is $99.48. The stock has a market capitalization of $14.82 billion, a PE ratio of 176.37 and a beta of 1.98. Roku, Inc. has a 52-week low of $52.43 and a 52-week high of $116.66.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The company had revenue of $1.39 billion during the quarter, compared to analysts’ expectations of $1.35 billion. During the same period last year, the firm earned ($0.24) EPS. The firm’s revenue for the quarter was up 16.1% on a year-over-year basis. Analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Roku

A number of large investors have recently made changes to their positions in ROKU. Apollon Wealth Management LLC lifted its stake in shares of Roku by 1.5% in the fourth quarter. Apollon Wealth Management LLC now owns 6,450 shares of the company’s stock valued at $700,000 after purchasing an additional 96 shares during the period. GAMMA Investing LLC grew its position in Roku by 9.5% during the third quarter. GAMMA Investing LLC now owns 1,114 shares of the company’s stock worth $112,000 after buying an additional 97 shares during the period. Cornerstone Wealth Management LLC grew its position in Roku by 3.8% during the third quarter. Cornerstone Wealth Management LLC now owns 2,728 shares of the company’s stock worth $273,000 after buying an additional 100 shares during the period. Thoroughbred Financial Services LLC increased its holdings in Roku by 1.0% in the third quarter. Thoroughbred Financial Services LLC now owns 9,945 shares of the company’s stock valued at $995,000 after buying an additional 100 shares in the last quarter. Finally, Aviance Capital Partners LLC increased its holdings in Roku by 2.6% in the third quarter. Aviance Capital Partners LLC now owns 4,172 shares of the company’s stock valued at $418,000 after buying an additional 106 shares in the last quarter. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out “Roklue,” an interactive, gamified discovery feature (launched around the Oscars) designed to drive session time and steer viewers to new shows — a direct play to boost ad impressions and subscriptions. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’
• Positive Sentiment: Analysts and commentary highlight Roku’s shift to profitability, record free cash flow and raised 2026 revenue targets (~$5.5B), which underpin upward estimate revisions and buy-side interest. ROKU Just Overtook the 200-Day Moving Average
• Positive Sentiment: ROKU has crossed above its 200‑day moving average — a technical signal that can attract momentum traders and supports the current rally. Zacks: Roku Just Overtook the 200-Day Moving Average
• Positive Sentiment: Feature improvements — Roku added a requested Search tool to its Live TV Guide and other discovery tools that should increase FAST engagement and ad monetization over time. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: Device discounts (e.g., Roku Stick and a Hisense Roku TV on sale) can boost activations and platform scale but may compress near-term hardware margins — net effect depends on conversion to ads/subs. Hisense 32-Inch Smart Roku TV Drops Under $100
• Neutral Sentiment: Ongoing media coverage and “is it a buy?” pieces reflect growing optimism but also highlight valuation/execution questions; consensus still skews to Moderate Buy with a mid‑$120s target. Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Management outreach: CFO Dan Jedda will speak at Deutsche Bank’s Media/Internet conference next week — could provide incremental color but typically moves the stock only if new guidance or metrics are disclosed. Roku CFO to Participate in Fireside Chat
• Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) disclosed sales totaling several thousand shares at ~$95–$100. While possibly routine, clustered sales can create short‑term selling pressure and raise investor questions about insider conviction. Insider Form 4 Filings

Analyst Upgrades and Downgrades

ROKU has been the subject of a number of analyst reports. Moffett Nathanson restated a “neutral” rating and set a $100.00 price objective on shares of Roku in a research report on Friday, February 13th. Citizens Jmp reaffirmed a “market outperform” rating and issued a $145.00 target price on shares of Roku in a report on Tuesday, December 2nd. Wedbush boosted their price target on shares of Roku from $130.00 to $140.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Piper Sandler restated an “overweight” rating and issued a $140.00 price objective (up from $135.00) on shares of Roku in a research report on Friday, February 13th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $110.00 price objective on shares of Roku in a report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $125.40.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.