Wolfe Research Forecasts Strong Price Appreciation for Amazon.com (NASDAQ:AMZN) Stock

Amazon.com (NASDAQ:AMZN) had its target price hoisted by analysts at Wolfe Research from $250.00 to $255.00 in a report released on Tuesday,MarketScreener reports. The firm currently has an “outperform” rating on the e-commerce giant’s stock. Wolfe Research’s price target indicates a potential upside of 19.64% from the stock’s previous close.

A number of other equities research analysts have also issued reports on AMZN. Scotiabank reaffirmed an “outperform” rating and issued a $275.00 target price (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. Royal Bank Of Canada restated an “outperform” rating and set a $300.00 price objective on shares of Amazon.com in a report on Friday, February 6th. Citizens Jmp increased their price objective on Amazon.com from $300.00 to $315.00 and gave the stock an “outperform” rating in a research report on Monday, February 2nd. Rosenblatt Securities decreased their price objective on shares of Amazon.com from $305.00 to $296.00 and set a “buy” rating for the company in a research note on Friday, February 6th. Finally, Citigroup decreased their price target on shares of Amazon.com from $320.00 to $265.00 and set a “buy” rating on the stock in a research note on Monday, February 9th. One analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $286.93.

Amazon.com Price Performance

Amazon.com stock opened at $213.13 on Tuesday. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a market capitalization of $2.29 trillion, a price-to-earnings ratio of 29.72, a PEG ratio of 1.60 and a beta of 1.40. The stock’s 50 day moving average is $224.46 and its 200-day moving average is $227.16.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the previous year, the firm posted $1.86 earnings per share. The company’s revenue for the quarter was up 13.6% on a year-over-year basis. Equities research analysts expect that Amazon.com will post 6.31 EPS for the current year.

Insider Transactions at Amazon.com

In related news, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $204.25, for a total value of $204,250.00. Following the completion of the sale, the chief executive officer owned 521,361 shares of the company’s stock, valued at approximately $106,487,984.25. This trade represents a 0.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the completion of the sale, the chief executive officer owned 2,238,118 shares in the company, valued at $459,217,051.24. The trade was a 0.88% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 71,686 shares of company stock valued at $14,688,739. 10.80% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Amazon.com

Several hedge funds and other institutional investors have recently made changes to their positions in AMZN. American Capital Advisory LLC raised its position in shares of Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock valued at $1,774,000 after buying an additional 3,152 shares in the last quarter. ARK Investment Management LLC grew its position in Amazon.com by 8.3% during the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after acquiring an additional 86,978 shares during the period. Buckhead Capital Management LLC grew its position in Amazon.com by 16.1% in the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after buying an additional 3,948 shares in the last quarter. Compagnie Lombard Odier SCmA bought a new stake in Amazon.com during the third quarter valued at about $451,642,000. Finally, Alpha Wealth Funds LLC lifted its position in Amazon.com by 172.8% during the 2nd quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock worth $667,000 after buying an additional 1,908 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big-picture AI / infrastructure commitment supports revenue and AWS growth expectations — analysts and investors are pricing in upside from Amazon’s role as a cloud backbone for OpenAI plus a multi‑year capital plan to expand AI compute. How Amazon’s OpenAI Cloud Backbone Role And $200 Billion AI Capex Plan At Amazon.com (AMZN) Has Changed Its Investment Story
• Positive Sentiment: Institutional and analyst support: major investors and some brokers remain bullish (e.g., BofA maintain buy), which can prop up the stock amid volatility. BofA Maintains Buy on Amazon.com, Inc. (AMZN) Stock
• Positive Sentiment: Zoox robotaxi expansion highlights diversification of Amazon’s long‑term mobility/AI exposure and potential new revenue pathways beyond retail/cloud. Amazon’s Zoox to launch command hub in Arizona, expand testing to Dallas and Phoenix
• Neutral Sentiment: AWS is moving some defense workloads off an Anthropic model while continuing other partnerships — operationally important but shows AWS actively managing customer risk and model choices. Amazon transitions defense workloads, keeps Claude for others
• Negative Sentiment: Engineers convening to investigate a recent “trend” of incidents tied to Gen‑AI‑assisted changes raises short‑term reliability concerns for AWS; outages can dent customer confidence and spur revenue risk if repeated. Amazon Stock (AMZN) Rises as Engineers Plan Dive into AI-Linked Outages
• Negative Sentiment: Physical attacks on AWS data centers in the Middle East (drone strikes) highlight geopolitical/physical‑security risk to cloud operations and could increase contingencies/costs. Iran’s attacks on Amazon data centers in UAE, Bahrain signal a new kind of war as AI plays an increasingly strategic role, analysts say
• Negative Sentiment: Rising oil and energy prices are a potential margin headwind for energy‑intensive data centers; analysts flag elevated power costs as an operational risk for AWS profitability. For Amazon, Alphabet, Microsoft, $119 Oil Could Be A Ticking Time Bomb
• Negative Sentiment: Notable insider selling and ongoing high‑profile commentary on outages raise governance/near‑term sentiment risk; watch filings and any guidance changes from AWS. Amazon Stock (AMZN) Opinions on AWS Outage

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.