Sonos (NASDAQ:SONO) Major Shareholder Coliseum Capital Management, L Acquires 180,000 Shares of Stock

Posted by Jessica Moore on Mar 12th, 2026

Sonos, Inc. (NASDAQ:SONO – Get Free Report) major shareholder Coliseum Capital Management, L bought 180,000 shares of the business’s stock in a transaction that occurred on Wednesday, March 11th. The shares were purchased at an average price of $14.22 per share, for a total transaction of $2,559,600.00. Following the completion of the purchase, the insider directly owned 17,841,842 shares of the company’s stock, valued at approximately $253,710,993.24. This trade represents a 1.02% increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available through this hyperlink. Large shareholders that own 10% or more of a company’s stock are required to disclose their sales and purchases with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

On Tuesday, March 10th, Coliseum Capital Management, L purchased 320,000 shares of Sonos stock. The stock was purchased at an average price of $14.19 per share, with a total value of $4,540,800.00.
On Monday, March 9th, Coliseum Capital Management, L purchased 420,000 shares of Sonos stock. The shares were purchased at an average price of $13.95 per share, with a total value of $5,859,000.00.
On Monday, February 23rd, Coliseum Capital Management, L acquired 360,000 shares of Sonos stock. The stock was purchased at an average cost of $14.90 per share, for a total transaction of $5,364,000.00.
On Wednesday, February 25th, Coliseum Capital Management, L acquired 118,020 shares of Sonos stock. The stock was purchased at an average price of $15.25 per share, for a total transaction of $1,799,805.00.
On Tuesday, February 24th, Coliseum Capital Management, L acquired 133,259 shares of Sonos stock. The shares were purchased at an average cost of $14.83 per share, with a total value of $1,976,230.97.
On Tuesday, February 17th, Coliseum Capital Management, L bought 290,000 shares of Sonos stock. The shares were purchased at an average price of $15.59 per share, with a total value of $4,521,100.00.
On Friday, February 13th, Coliseum Capital Management, L bought 257,210 shares of Sonos stock. The stock was acquired at an average cost of $15.74 per share, for a total transaction of $4,048,485.40.
On Thursday, February 12th, Coliseum Capital Management, L purchased 100,000 shares of Sonos stock. The stock was acquired at an average price of $16.11 per share, for a total transaction of $1,611,000.00.
On Friday, February 6th, Coliseum Capital Management, L purchased 26,824 shares of Sonos stock. The shares were acquired at an average cost of $16.49 per share, with a total value of $442,327.76.
On Thursday, February 5th, Coliseum Capital Management, L acquired 211,530 shares of Sonos stock. The shares were acquired at an average cost of $16.29 per share, with a total value of $3,445,823.70.

Sonos Stock Performance

SONO opened at $14.16 on Thursday. Sonos, Inc. has a one year low of $7.63 and a one year high of $19.82. The company has a market cap of $1.71 billion, a P/E ratio of -83.29 and a beta of 1.97. The business’s 50-day simple moving average is $15.69 and its 200-day simple moving average is $16.34.

Sonos (NASDAQ:SONO – Get Free Report) last posted its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.08. The firm had revenue of $545.66 million during the quarter, compared to analysts’ expectations of $536.93 million. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The firm’s revenue was down .9% compared to the same quarter last year. During the same quarter in the previous year, the business earned $0.64 earnings per share. As a group, analysts predict that Sonos, Inc. will post -0.37 earnings per share for the current fiscal year.

Sonos News Summary

Here are the key news stories impacting Sonos this week:

Positive Sentiment: Large insider buying by major shareholder Coliseum Capital: the firm bought ~920,000 shares across March 9–11 (prices ~$13.95–$14.22), increasing its stake to ~17.84M shares — a strong signal of confidence from a large holder that can reduce available float and support the stock. SEC ownership filing
Positive Sentiment: Product refresh: Sonos unveiled two new speakers (Sonos Play portable and Era 100 SL, a mic‑free, lower‑cost Era 100 variant) with preorders open and wider availability March 31 — a push to attract new users and faster attach of services/subscription revenue. Official release and positioning: Business Wire: Sonos product announcement
Positive Sentiment: Strong press coverage and reviews emphasize affordability and portability (coverage highlights include Zacks, 9to5Mac, Forbes and tech outlets), which can help demand and platform growth if execution and margins hold. Example coverage: Zacks: SONO strengthens portfolio
Neutral Sentiment: Analyst/commentary pieces are re‑positioning Sonos as a premium consumer brand with renewed focus on core hardware and the user experience; this helps narrative but will matter only if sales/metrics track. Example: 247WallSt: premium consumer stock note
Negative Sentiment: Elevated short interest: short interest rose ~14.6% in February to ~10.49M shares (about 8.8% of shares outstanding) with a ~5.8 days‑to‑cover — this raises downside pressure and volatility if selling accelerates or if earnings/macro disappoint. (Data from recent filings/market reports.)
Negative Sentiment: Past product/app failures (Apple TV 4K competitor and app problems) prompted a retreat back to core speaker hardware — an admission of strategic missteps that may weigh on near‑term execution and investor trust even as the company pivots. Coverage: AppleInsider: Sonos returns to speaker hardware

Institutional Trading of Sonos

Several institutional investors and hedge funds have recently bought and sold shares of SONO. Hantz Financial Services Inc. boosted its stake in Sonos by 307.9% during the 4th quarter. Hantz Financial Services Inc. now owns 1,762 shares of the company’s stock worth $31,000 after purchasing an additional 1,330 shares during the period. Northwestern Mutual Wealth Management Co. increased its stake in Sonos by 699.6% in the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 2,055 shares of the company’s stock valued at $36,000 after purchasing an additional 1,798 shares during the period. Daiwa Securities Group Inc. purchased a new stake in shares of Sonos in the fourth quarter valued at about $50,000. Quarry LP boosted its stake in shares of Sonos by 485.8% during the third quarter. Quarry LP now owns 3,251 shares of the company’s stock worth $51,000 after buying an additional 2,696 shares during the period. Finally, Kemnay Advisory Services Inc. purchased a new position in shares of Sonos during the fourth quarter worth about $64,000. Hedge funds and other institutional investors own 85.82% of the company’s stock.

Wall Street Analyst Weigh In

A number of research firms recently commented on SONO. Zacks Research raised shares of Sonos from a “hold” rating to a “strong-buy” rating in a research report on Monday, February 9th. Weiss Ratings reissued a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Rosenblatt Securities reaffirmed a “buy” rating and set a $21.00 price objective on shares of Sonos in a report on Monday, February 2nd. Jefferies Financial Group lifted their target price on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research report on Monday, January 5th. Finally, Morgan Stanley set a $18.00 target price on Sonos in a report on Wednesday, February 4th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $20.00.

Check Out Our Latest Stock Report on SONO

About Sonos

(Get Free Report)

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.