Netflix (NASDAQ:NFLX) Trading Up 1.1% – Should You Buy?

Netflix, Inc. (NASDAQ:NFLX)’s stock price shot up 1.1% during trading on Friday . The stock traded as high as $95.68 and last traded at $95.31. 29,787,548 shares were traded during mid-day trading, a decline of 43% from the average session volume of 52,265,137 shares. The stock had previously closed at $94.31.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is acquiring InterPositive, Ben Affleck’s AI moviemaking startup, in a deal reported to be as much as $600 million — a strategic move to accelerate AI tools for editing and production that could lower content costs and speed releases. MarketWatch: Netflix is spending up to $600 million to buy Ben Affleck’s AI startup
• Positive Sentiment: Netflix confirmed a sequel to its most-watched film ever, “KPop Demon Hunters,” supporting continued strong content performance and subscriber engagement. Reuters: More demons, more K-pop: Netflix announces ‘KPop Demon Hunters’ sequel
• Positive Sentiment: Netflix is expanding into games and live streaming (hires and tech partnerships reported), signaling new revenue adjacencies beyond SVOD that could improve monetization over time. Yahoo Finance: Netflix Expands Games And Live Streaming
• Neutral Sentiment: The company set its Q1 2026 earnings release for April 16, giving the market a date to reassess growth, margins and guidance — an event risk but also an information catalyst. PR Newswire: Netflix to Announce First Quarter 2026 Financial Results
• Neutral Sentiment: High investor attention and bullish commentary (e.g., some strategists buying after the company dropped the Warner Bros. Discovery deal) are driving flows and sentiment—but they don’t guarantee fundamentals will beat expectations. Zacks: Netflix is Attracting Investor Attention
• Negative Sentiment: Reports of internal product-team cuts and a reorg could signal cost pressure or execution risk; layoffs can reduce near-term innovation velocity and unsettle employees. Benzinga: Netflix Cuts Dozens Of Product Team Jobs Amid Internal Restructuring
• Negative Sentiment: The sizable InterPositive price tag (reported up to $600M) creates near-term cash outflow and integration risk; investors may worry about payback timing and execution on promised AI cost savings. TechCrunch: Netflix may have paid $600 million for Ben Affleck’s AI startup

Analyst Upgrades and Downgrades

A number of equities analysts have recently weighed in on NFLX shares. Evercore assumed coverage on shares of Netflix in a research report on Friday, February 27th. They set an “outperform” rating and a $115.00 price target on the stock. Wedbush reaffirmed an “outperform” rating and set a $115.00 price objective on shares of Netflix in a research note on Friday, February 20th. Cfra upgraded Netflix from a “hold” rating to a “buy” rating and set a $115.00 target price on the stock in a report on Friday, March 6th. UBS Group set a $104.00 target price on Netflix in a research note on Tuesday, January 27th. Finally, Huber Research raised Netflix from a “strong sell” rating to a “strong-buy” rating in a research report on Friday, February 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fourteen have issued a Hold rating to the stock. Based on data from MarketBeat.com, Netflix currently has a consensus rating of “Moderate Buy” and a consensus target price of $114.67.

Netflix Trading Up 1.1%

The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The company has a market capitalization of $402.41 billion, a P/E ratio of 37.72, a price-to-earnings-growth ratio of 1.45 and a beta of 1.68. The business has a fifty day moving average price of $86.48 and a 200 day moving average price of $102.86.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.Netflix’s quarterly revenue was up 17.6% on a year-over-year basis. During the same period last year, the company earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts expect that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, Director Reed Hastings sold 410,550 shares of the firm’s stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $97.01, for a total value of $39,827,455.50. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at approximately $382,219.40. This trade represents a 99.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Gregory K. Peters sold 27,312 shares of the firm’s stock in a transaction on Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the completion of the transaction, the chief executive officer directly owned 122,140 shares of the company’s stock, valued at approximately $10,166,933.60. This trade represents a 18.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 1,520,133 shares of company stock valued at $137,259,786 over the last ninety days. Insiders own 1.37% of the company’s stock.

Hedge Funds Weigh In On Netflix

Hedge funds have recently modified their holdings of the stock. Fund Advisors of America Inc FL acquired a new stake in shares of Netflix in the fourth quarter valued at about $1,597,000. World Investment Advisors boosted its position in Netflix by 1,263.8% during the fourth quarter. World Investment Advisors now owns 80,994 shares of the Internet television network’s stock valued at $7,594,000 after purchasing an additional 75,055 shares during the last quarter. DUTCH ASSET Corp acquired a new position in Netflix during the fourth quarter valued at approximately $302,000. Green Ridge Wealth Planning LLC bought a new position in Netflix in the fourth quarter valued at approximately $699,000. Finally, PeakShares LLC bought a new position in Netflix in the fourth quarter valued at approximately $1,106,000. Institutional investors own 80.93% of the company’s stock.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.