Sino Land (OTCMKTS:SNLAY) & RE/MAX (NYSE:RMAX) Critical Analysis

Sino Land (OTCMKTS:SNLAY) and RE/MAX (NYSE:RMAX) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

Institutional and Insider Ownership

93.2% of RE/MAX shares are held by institutional investors. 6.8% of RE/MAX shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Sino Land and RE/MAX’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sino Land	N/A	N/A	N/A
RE/MAX	2.80%	-73.77%	5.20%

Analyst Ratings

This is a summary of recent ratings for Sino Land and RE/MAX, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sino Land	0	0	1	0	3.00
RE/MAX	1	1	0	0	1.50

RE/MAX has a consensus target price of $9.00, suggesting a potential upside of 56.41%. Given RE/MAX’s higher possible upside, analysts clearly believe RE/MAX is more favorable than Sino Land.

Volatility and Risk

Sino Land has a beta of 0.28, meaning that its stock price is 72% less volatile than the S&P 500. Comparatively, RE/MAX has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.

Valuation and Earnings

This table compares Sino Land and RE/MAX”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sino Land	$1.05 billion	13.09	$516.04 million	N/A	N/A
RE/MAX	$291.60 million	0.40	$8.15 million	$0.39	14.75

Sino Land has higher revenue and earnings than RE/MAX.

About Sino Land

Sino Land Company Limited, an investment holding company, invests in, develops, manages, and trades in properties. It operates through six segments: Property Sales, Property Rental, Property Management and Other Services, Hotel Operations, Investments in Securities, and Financing. The company's property portfolio includes shopping malls, offices, industrial buildings, residentials and car parks. In addition, it provides cleaning, building construction and management, financing, administration, security, mortgage loan financing, secretarial, management, project management, securities investment, consultancy, and deposit placing services, as well as operates hotels. Further, the company engages in real estate agency and trustee related services. The company operates approximately 19.5 million square feet of attributable floor area in Mainland China, Hong Kong, Singapore, and Sydney. Sino Land Company Limited was incorporated in 1971 and is based in Tsim Sha Tsui, Hong Kong. The company is a subsidiary of Tsim Sha Tsui Properties Limited.

About RE/MAX

RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. It operates through Real Estate, Mortgage, and Marketing Funds segments. The company offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. It also provides kvCORE platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.