Zebra Technologies Corporation (NASDAQ:ZBRA) Receives Average Recommendation of “Moderate Buy” from Analysts

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA) have been given a consensus rating of “Moderate Buy” by the eleven analysts that are currently covering the firm, MarketBeat Ratings reports. Five equities research analysts have rated the stock with a hold recommendation, five have issued a buy recommendation and one has assigned a strong buy recommendation to the company. The average 1-year price objective among brokerages that have covered the stock in the last year is $339.25.

ZBRA has been the subject of a number of research analyst reports. Needham & Company LLC reissued a “buy” rating and set a $345.00 price target on shares of Zebra Technologies in a report on Friday, February 13th. Barclays reduced their price objective on Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating on the stock in a research note on Friday, February 13th. Zacks Research raised Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Friday, February 20th. Citigroup increased their target price on shares of Zebra Technologies from $311.00 to $315.00 and gave the stock a “neutral” rating in a report on Friday, February 13th. Finally, Truist Financial reduced their price target on shares of Zebra Technologies from $331.00 to $291.00 and set a “hold” rating on the stock in a research note on Thursday, December 18th.

Zebra Technologies Stock Performance

NASDAQ ZBRA opened at $203.97 on Tuesday. The firm’s 50 day simple moving average is $241.56 and its 200 day simple moving average is $264.76. The firm has a market capitalization of $10.03 billion, a price-to-earnings ratio of 24.97 and a beta of 1.65. The company has a current ratio of 0.97, a quick ratio of 0.58 and a debt-to-equity ratio of 0.66. Zebra Technologies has a 1 year low of $201.64 and a 1 year high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last announced its quarterly earnings data on Thursday, February 12th. The industrial products company reported $4.33 EPS for the quarter, missing the consensus estimate of $4.34 by ($0.01). The firm had revenue of $1.48 billion for the quarter, compared to analyst estimates of $1.47 billion. Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The firm’s revenue for the quarter was up 10.6% on a year-over-year basis. During the same quarter in the prior year, the firm earned $4.00 earnings per share. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. As a group, research analysts expect that Zebra Technologies will post 13.71 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, insider Cristen L. Kogl sold 145 shares of the stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the transaction, the insider owned 23,687 shares of the company’s stock, valued at $5,583,262.77. This represents a 0.61% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 0.84% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of ZBRA. Vanguard Group Inc. boosted its holdings in shares of Zebra Technologies by 2.0% during the 4th quarter. Vanguard Group Inc. now owns 6,645,605 shares of the industrial products company’s stock valued at $1,613,686,000 after acquiring an additional 132,151 shares in the last quarter. State Street Corp increased its holdings in Zebra Technologies by 1.0% in the 4th quarter. State Street Corp now owns 2,263,614 shares of the industrial products company’s stock worth $549,651,000 after purchasing an additional 21,488 shares in the last quarter. Nordea Investment Management AB increased its holdings in Zebra Technologies by 87.9% in the 4th quarter. Nordea Investment Management AB now owns 1,874,206 shares of the industrial products company’s stock worth $457,419,000 after purchasing an additional 876,711 shares in the last quarter. Invesco Ltd. raised its position in Zebra Technologies by 30.1% in the fourth quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock valued at $437,444,000 after purchasing an additional 416,568 shares during the last quarter. Finally, Geode Capital Management LLC boosted its stake in shares of Zebra Technologies by 0.4% during the fourth quarter. Geode Capital Management LLC now owns 1,338,221 shares of the industrial products company’s stock valued at $323,697,000 after purchasing an additional 5,224 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors and hedge funds.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.