Danske Bank A S purchased a new position in shares of Salesforce Inc. (NYSE:CRM – Free Report) in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 840,065 shares of the CRM provider’s stock, valued at approximately $199,095,000. Salesforce comprises about 0.5% of Danske Bank A S’s holdings, making the stock its 28th largest holding.
A number of other hedge funds and other institutional investors have also recently bought and sold shares of CRM. Capital World Investors boosted its position in shares of Salesforce by 159.0% in the 3rd quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock worth $4,106,255,000 after purchasing an additional 10,636,161 shares during the last quarter. Norges Bank bought a new stake in Salesforce in the second quarter valued at about $2,826,049,000. Laurel Wealth Advisors LLC lifted its stake in Salesforce by 27,361.5% in the second quarter. Laurel Wealth Advisors LLC now owns 3,424,169 shares of the CRM provider’s stock valued at $933,737,000 after buying an additional 3,411,700 shares during the period. Hotchkis & Wiley Capital Management LLC acquired a new position in Salesforce in the third quarter valued at about $484,852,000. Finally, Alyeska Investment Group L.P. boosted its holdings in Salesforce by 285.4% during the third quarter. Alyeska Investment Group L.P. now owns 2,487,627 shares of the CRM provider’s stock worth $589,568,000 after buying an additional 1,842,117 shares during the last quarter. 80.43% of the stock is owned by institutional investors.
Key Stories Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Salesforce has launched a record $25 billion accelerated share repurchase (ASR), with initial delivery of roughly 103 million shares, which should boost EPS and signal management confidence. Salesforce Commences Largest-Ever $25 Billion Accelerated Share Repurchase
- Positive Sentiment: Salesforce announced a major AI partnership with NVIDIA to embed AI agents into workflows — a strategic move that could deepen product differentiation and drive enterprise demand for AI-enabled CRM. Salesforce Teams with NVIDIA to Bring AI Agents into the Flow of Work
- Positive Sentiment: Some analysts and brokers are endorsing the capital-allocation move: Truist reiterated a Buy and other analyst notes highlight management conviction in growth and EPS accretion from buybacks. Analyst support can underpin sentiment and price targets. Salesforce (CRM) Gets Buy Rating on Capital Allocation Strategy
- Neutral Sentiment: Market commentary and strategy pieces are parsing the company’s “doubling down” on AI and buybacks; these provide context but don’t change fundamentals immediately. Salesforce: Doubling Down In A Time Of Uncertainty
- Neutral Sentiment: Analyst roundups and investor interest pieces are elevating attention on CRM; heightened searches and AP coverage can increase short-term trading volume but are information, not a catalyst per se. Analysts Offer Insights on Technology Companies: Salesforce (CRM)
- Negative Sentiment: Salesforce funded the ASR largely with a multi-tranche debt package (senior notes maturing 2028–2066 and a new $6B term loan), significantly increasing leverage and interest exposure — a structural risk if growth/ cash generation slows or rates rise. The Bull Case For Salesforce (CRM) Could Change Following Debt-Funded $25 Billion Buyback And Refinancing Transaction
- Negative Sentiment: Some coverage warns the large, debt-funded buyback could change the bull case by concentrating risk in the capital structure — investors are re-pricing that trade-off today. Salesforce (CRM) Stock Climbs on Historic $25B Share Repurchase Launch
Salesforce Trading Down 1.5%
Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm had revenue of $11.20 billion for the quarter, compared to analyst estimates of $11.18 billion. During the same quarter in the previous year, the firm earned $2.78 EPS. The business’s quarterly revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.
Salesforce Increases Dividend
The company also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be paid a $0.44 dividend. This is an increase from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date is Thursday, April 9th. Salesforce’s dividend payout ratio is 22.54%.
Salesforce declared that its board has approved a share buyback program on Monday, March 16th that authorizes the company to buyback $25.00 billion in shares. This buyback authorization authorizes the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares buyback programs are usually an indication that the company’s board of directors believes its stock is undervalued.
Analyst Upgrades and Downgrades
A number of research analysts recently issued reports on the stock. Deutsche Bank Aktiengesellschaft boosted their price objective on shares of Salesforce from $340.00 to $360.00 and gave the company a “buy” rating in a report on Thursday, December 4th. Weiss Ratings reissued a “hold (c)” rating on shares of Salesforce in a research report on Monday, December 29th. Evercore decreased their price target on shares of Salesforce from $360.00 to $340.00 and set an “outperform” rating for the company in a report on Thursday, December 4th. The Goldman Sachs Group restated a “buy” rating and issued a $281.00 price objective on shares of Salesforce in a research report on Thursday, February 26th. Finally, BMO Capital Markets dropped their price objective on Salesforce from $235.00 to $225.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, Salesforce has an average rating of “Moderate Buy” and a consensus target price of $280.21.
Check Out Our Latest Analysis on CRM
Insider Activity at Salesforce
In related news, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total value of $929,259.10. Following the completion of the sale, the director directly owned 7,299 shares in the company, valued at approximately $1,742,271.30. This trade represents a 34.78% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. 3.00% of the stock is currently owned by company insiders.
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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