MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 5,227 shares of MediaAlpha stock in a transaction dated Tuesday, March 17th. The stock was sold at an average price of $9.94, for a total value of $51,956.38. Following the sale, the insider directly owned 3,059,247 shares of the company’s stock, valued at $30,408,915.18. This trade represents a 0.17% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website.
Steven Yi also recently made the following trade(s):
- On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.93, for a total value of $39,720.00.
- On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.75, for a total value of $39,000.00.
- On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The shares were sold at an average price of $9.86, for a total value of $55,709.00.
- On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total transaction of $80,240.00.
- On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total transaction of $392,127.48.
- On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total transaction of $123,528.12.
- On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.75, for a total transaction of $31,000.00.
- On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.29, for a total transaction of $29,160.00.
- On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.16, for a total transaction of $28,640.00.
- On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total transaction of $31,960.00.
MediaAlpha Stock Performance
Shares of MAX stock opened at $9.68 on Wednesday. The stock’s 50-day moving average is $9.78 and its two-hundred day moving average is $11.38. The firm has a market cap of $624.00 million, a price-to-earnings ratio of 24.81 and a beta of 1.30. MediaAlpha, Inc. has a 1 year low of $7.09 and a 1 year high of $13.92.
MediaAlpha News Summary
Here are the key news stories impacting MediaAlpha this week:
- Positive Sentiment: Analyst/brokerage sentiment remains constructive — consensus coverage shows a “Moderate Buy” view, which supports demand from retail and institutional buyers and can help limit downside after weak quarters. Read More.
- Positive Sentiment: Technical breakout — MAX recently cleared its 50‑day moving average, a short‑term bullish signal that can attract momentum traders and algos. That technical move likely contributed to intraday buying interest. Read More.
- Neutral Sentiment: Q4 results context — MediaAlpha reported an EPS beat but a slight revenue shortfall in late February; the earnings beat supports the stock, but mixed top‑line trends temper enthusiasm. Market commentary on whether to buy/sell/hold reflects that nuance. Read More.
- Neutral Sentiment: Multiple small director/insider sales — Director Eugene Nonko filed several small sales (hundreds to low thousands of shares). Sizes are modest relative to his holdings and look like routine rebalancing rather than a firm vote of no confidence. Read More.
- Negative Sentiment: CRO Keith Cramer sold 10,000 shares (~3.16% reduction of his holding) at about $9.89 — a larger insider sale that some investors interpret negatively and which can add short‑term selling pressure or sentiment risk. Read More.
- Negative Sentiment: Other executive sales — Insider Steven Yi sold several thousand shares (transactions ~ $40k–$52k each); though he retains a large stake, the sales add to the volume of insider liquidity and could be viewed unfavorably in the short term. Read More.
Institutional Investors Weigh In On MediaAlpha
A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Millennium Management LLC grew its stake in shares of MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after purchasing an additional 1,246,493 shares during the period. JPMorgan Chase & Co. lifted its stake in shares of MediaAlpha by 29.2% in the fourth quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock valued at $17,714,000 after purchasing an additional 309,455 shares during the period. Clearline Capital LP lifted its stake in shares of MediaAlpha by 0.8% in the fourth quarter. Clearline Capital LP now owns 1,301,453 shares of the company’s stock valued at $16,854,000 after purchasing an additional 10,604 shares during the period. Renaissance Technologies LLC boosted its holdings in MediaAlpha by 10.6% during the fourth quarter. Renaissance Technologies LLC now owns 1,045,400 shares of the company’s stock worth $13,538,000 after buying an additional 100,300 shares in the last quarter. Finally, AQR Capital Management LLC boosted its holdings in MediaAlpha by 4.3% during the fourth quarter. AQR Capital Management LLC now owns 804,095 shares of the company’s stock worth $10,413,000 after buying an additional 33,416 shares in the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.
Wall Street Analyst Weigh In
A number of brokerages have weighed in on MAX. Keefe, Bruyette & Woods reduced their price objective on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Zacks Research upgraded shares of MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a research report on Tuesday, February 24th. The Goldman Sachs Group cut their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a report on Tuesday, February 24th. Royal Bank Of Canada reduced their price target on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research report on Tuesday, February 24th. Finally, JPMorgan Chase & Co. decreased their price target on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. One equities research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have issued a Hold rating to the company’s stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $14.58.
Get Our Latest Analysis on MediaAlpha
MediaAlpha Company Profile
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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