Reviewing Perion Network (NASDAQ:PERI) and Pazoo (OTCMKTS:PZOO)

Pazoo (OTCMKTS:PZOO) and Perion Network (NASDAQ:PERI) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Insider and Institutional Ownership

68.1% of Perion Network shares are owned by institutional investors. 6.2% of Pazoo shares are owned by insiders. Comparatively, 2.8% of Perion Network shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and target prices for Pazoo and Perion Network, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pazoo	0	0	0	0	0.00
Perion Network	1	1	3	0	2.40

Perion Network has a consensus price target of $14.17, suggesting a potential upside of 62.09%. Given Perion Network’s stronger consensus rating and higher possible upside, analysts plainly believe Perion Network is more favorable than Pazoo.

Profitability

This table compares Pazoo and Perion Network’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pazoo	N/A	N/A	N/A
Perion Network	-1.80%	3.38%	2.59%

Valuation & Earnings

This table compares Pazoo and Perion Network”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pazoo	N/A	N/A	N/A	N/A	N/A
Perion Network	$439.93 million	0.78	-$7.93 million	($0.18)	-48.56

Pazoo has higher earnings, but lower revenue than Perion Network.

Risk and Volatility

Pazoo has a beta of -0.53, meaning that its share price is 153% less volatile than the S&P 500. Comparatively, Perion Network has a beta of 1.45, meaning that its share price is 45% more volatile than the S&P 500.

Summary

Perion Network beats Pazoo on 8 of the 10 factors compared between the two stocks.

About Pazoo

Pazoo, Inc. operates as a health and wellness company. It offers laboratory testing services for marijuana. Pazoo, Inc.was formerly known as IUCSS, Inc. and changed its name to Pazoo, Inc. in May 2011. The company was founded in 2010 and is headquartered in East Hanover, New Jersey.

About Perion Network

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It offers Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also provides supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights; creative platform, a robust media platform; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it offers Intelligent HUB (iHUB), which connects the supply and demand sides of the marketplace; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.