Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Scott Moore on Mar 19th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the company’s stock in a transaction dated Monday, March 16th. The stock was sold at an average price of $9.93, for a total value of $39,720.00. Following the completion of the sale, the insider owned 3,064,474 shares of the company’s stock, valued at approximately $30,430,226.82. The trade was a 0.13% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.

Steven Yi also recently made the following trade(s):

On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total value of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The shares were sold at an average price of $9.94, for a total value of $51,956.38.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.75, for a total transaction of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The shares were sold at an average price of $9.86, for a total transaction of $55,709.00.
On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.03, for a total transaction of $80,240.00.
On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $392,127.48.
On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total transaction of $123,528.12.
On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.75, for a total transaction of $31,000.00.
On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total transaction of $29,160.00.
On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total transaction of $28,640.00.

MediaAlpha Stock Performance

Shares of MediaAlpha stock opened at $9.68 on Thursday. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92. The company has a market capitalization of $624.55 million, a P/E ratio of 24.83 and a beta of 1.30. The company has a fifty day moving average of $9.74 and a 200 day moving average of $11.37.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its quarterly earnings results on Monday, February 23rd. The company reported $0.50 EPS for the quarter, beating analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The business had revenue of $291.16 million for the quarter, compared to analysts’ expectations of $296.42 million. During the same period last year, the firm earned $0.08 earnings per share. The business’s quarterly revenue was down 3.2% on a year-over-year basis. Analysts forecast that MediaAlpha, Inc. will post 0.48 EPS for the current year.

Institutional Trading of MediaAlpha

Several hedge funds have recently modified their holdings of the company. Caitong International Asset Management Co. Ltd boosted its position in shares of MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. increased its position in MediaAlpha by 9,917.9% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after purchasing an additional 2,777 shares during the last quarter. Quarry LP raised its stake in MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares in the last quarter. Strs Ohio bought a new position in MediaAlpha during the fourth quarter valued at $49,000. Finally, Tower Research Capital LLC TRC lifted its position in MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after purchasing an additional 1,213 shares during the last quarter. 64.39% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

MAX has been the subject of several recent analyst reports. Royal Bank Of Canada dropped their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Weiss Ratings upgraded shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research report on Wednesday, February 25th. JPMorgan Chase & Co. lowered their target price on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a report on Tuesday, February 24th. The Goldman Sachs Group dropped their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research report on Tuesday, February 24th. Finally, Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. One research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and two have given a Hold rating to the stock. Based on data from MarketBeat, MediaAlpha presently has a consensus rating of “Moderate Buy” and a consensus target price of $14.58.

Read Our Latest Stock Analysis on MAX

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Broker/analyst sentiment remains constructive — consensus coverage shows a “Moderate Buy” view, which can support demand and limit downside after mixed results. Analyst Consensus
Positive Sentiment: Technical strength — MAX recently cleared its 50‑day moving average, a short‑term bullish signal that can attract momentum traders and algos. 50‑day MA Note
Neutral Sentiment: Q4 was mixed — EPS beat consensus (helpful for sentiment) but revenue missed and was down y/y; that combination explains cautious “buy/sell/hold” commentary from market writers. Q4 Coverage
Neutral Sentiment: Small director sales look like routine rebalancing — multiple filings from Director Eugene Nonko were modest relative to his holdings and may not signal directional conviction. Director Form 4s
Neutral Sentiment: Institutional ownership remains high (64%+), and several funds adjusted positions — a reminder that institutional flows will influence volatility and liquidity around catalysts. Institutional Activity
Negative Sentiment: CRO Keith Cramer sold 10,000 shares (~3.16% of his holding) around $9.89 — a larger insider sale that can be interpreted negatively and add short‑term selling pressure. CRO Sale Alert
Negative Sentiment: Multiple executive sales (Steven Yi) — a series of several-thousand‑share disposals over recent weeks increases insider liquidity and may weigh on sentiment despite his remaining large stake. Steven Yi Form 4

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.