SG Americas Securities LLC Raises Stock Holdings in ServiceNow, Inc. $NOW

SG Americas Securities LLC grew its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 11,128.7% during the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 1,805,467 shares of the information technology services provider’s stock after buying an additional 1,789,388 shares during the period. SG Americas Securities LLC owned 0.17% of ServiceNow worth $276,579,000 at the end of the most recent reporting period.

A number of other hedge funds also recently made changes to their positions in NOW. Brady Martz Wealth Solutions LLC raised its stake in ServiceNow by 1.3% during the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after acquiring an additional 11 shares during the period. Magnus Financial Group LLC boosted its position in shares of ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock worth $542,000 after purchasing an additional 11 shares during the period. Avidian Wealth Enterprises LLC boosted its position in shares of ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after purchasing an additional 11 shares during the period. Traveka Wealth LLC increased its stake in shares of ServiceNow by 3.8% in the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after purchasing an additional 12 shares in the last quarter. Finally, Regatta Capital Group LLC increased its stake in shares of ServiceNow by 1.9% in the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after purchasing an additional 12 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

Insider Activity

In related news, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the sale, the insider owned 11,757 shares in the company, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by insiders.

ServiceNow Trading Up 0.4%

Shares of ServiceNow stock opened at $110.86 on Tuesday. ServiceNow, Inc. has a twelve month low of $98.00 and a twelve month high of $211.48. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The business has a 50-day moving average price of $115.29 and a 200-day moving average price of $152.12. The firm has a market cap of $115.96 billion, a price-to-earnings ratio of 66.46, a PEG ratio of 1.87 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter last year, the business posted $0.73 EPS. The firm’s revenue for the quarter was up 20.7% compared to the same quarter last year. Equities research analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Analyst Ratings Changes

NOW has been the topic of a number of analyst reports. Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a research note on Thursday, January 22nd. Needham & Company LLC reiterated a “buy” rating and issued a $155.00 price target on shares of ServiceNow in a research note on Thursday, February 5th. Truist Financial set a $175.00 price target on ServiceNow in a report on Thursday, February 5th. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of ServiceNow in a research note on Thursday, January 29th. Finally, Oppenheimer reiterated an “outperform” rating and set a $175.00 target price (down from $200.00) on shares of ServiceNow in a research report on Wednesday, January 21st. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $192.61.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.