Asana (NYSE:ASAN) CFO Sonalee Elizabeth Parekh Sells 18,717 Shares of Stock

Asana, Inc. (NYSE:ASAN) CFO Sonalee Elizabeth Parekh sold 18,717 shares of the company’s stock in a transaction on Monday, March 23rd. The shares were sold at an average price of $6.62, for a total value of $123,906.54. Following the completion of the transaction, the chief financial officer directly owned 915,281 shares in the company, valued at $6,059,160.22. This represents a 2.00% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink.

Sonalee Elizabeth Parekh also recently made the following trade(s):

• On Friday, March 20th, Sonalee Elizabeth Parekh sold 34,151 shares of Asana stock. The stock was sold at an average price of $6.65, for a total value of $227,104.15.

Asana Stock Down 3.1%

Shares of NYSE ASAN opened at $6.05 on Thursday. The stock has a market capitalization of $1.44 billion, a price-to-earnings ratio of -7.56 and a beta of 1.01. The stock’s fifty day simple moving average is $8.31 and its 200 day simple moving average is $11.78. Asana, Inc. has a 52-week low of $5.96 and a 52-week high of $19.00.

Asana (NYSE:ASAN) last announced its earnings results on Monday, March 2nd. The company reported $0.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.07 by $0.01. Asana had a negative return on equity of 77.05% and a negative net margin of 23.90%.The company had revenue of $205.57 million for the quarter, compared to analyst estimates of $205.13 million. Asana’s revenue for the quarter was up 9.2% compared to the same quarter last year. As a group, analysts anticipate that Asana, Inc. will post -1.09 earnings per share for the current year.

Analyst Ratings Changes

A number of analysts have commented on ASAN shares. Royal Bank Of Canada reduced their price objective on shares of Asana from $11.00 to $7.00 and set an “underperform” rating for the company in a research note on Tuesday, March 3rd. Morgan Stanley cut their price target on shares of Asana from $14.00 to $8.00 and set an “underweight” rating on the stock in a report on Tuesday, March 3rd. Wall Street Zen upgraded shares of Asana from a “hold” rating to a “buy” rating in a research report on Sunday, January 11th. KeyCorp decreased their price objective on shares of Asana from $18.00 to $15.00 and set an “overweight” rating for the company in a research note on Tuesday, March 3rd. Finally, Robert W. Baird lowered their price objective on shares of Asana from $16.00 to $9.00 and set a “neutral” rating on the stock in a research report on Tuesday, March 3rd. One equities research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, six have assigned a Hold rating and five have given a Sell rating to the company’s stock. According to MarketBeat.com, Asana presently has a consensus rating of “Hold” and an average target price of $12.46.

Key Asana News

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Asana was named among Fast Company’s “most innovative workplace companies” for 2026 — a reputational win that can help product positioning and enterprise momentum. Fast Company: The most innovative workplace companies in 2026
• Neutral Sentiment: A recent MSN roundup mentioned Asana in a piece on software picks for long-term investors; the coverage may influence retail investor interest but contains no new company-specific catalysts. MSN: 1 software stock for long-term investors and 2 we turn down
• Negative Sentiment: CFO Sonalee Parekh sold 34,151 shares on Mar 20 at ~$6.65 (≈$227k). Insider selling by senior executives is typically viewed negatively by the market. SEC Form 4: Parekh sale (Mar 20)
• Negative Sentiment: CFO Sonalee Parekh sold an additional 18,717 shares on Mar 23 at ~$6.62 (~$124k), reducing her stake further. Multiple timed sales by the same officer amplify negative read-throughs. SEC Form 4: Parekh sale (Mar 23)
• Negative Sentiment: CAO Veronica Sosa sold 6,479 shares on Mar 20 at ~$6.65 (~$43k), an 8% reduction in her holding — another insider liquidation. SEC Form 4: Sosa sale (Mar 20)
• Negative Sentiment: Insider Katie Colendich sold 3,575 shares on Mar 20 at ~$6.65 (~$24k), trimming her position. Smaller insider sales add to the overall negative signal. SEC Form 4: Colendich sale (Mar 20)

Hedge Funds Weigh In On Asana

Several institutional investors and hedge funds have recently bought and sold shares of the business. Vanguard Group Inc. increased its holdings in shares of Asana by 0.4% in the 4th quarter. Vanguard Group Inc. now owns 13,173,305 shares of the company’s stock valued at $180,606,000 after purchasing an additional 48,847 shares during the period. Arrowstreet Capital Limited Partnership boosted its holdings in shares of Asana by 12.2% during the fourth quarter. Arrowstreet Capital Limited Partnership now owns 5,214,591 shares of the company’s stock worth $71,492,000 after purchasing an additional 565,681 shares during the period. Goldman Sachs Group Inc. grew its position in Asana by 53.8% during the fourth quarter. Goldman Sachs Group Inc. now owns 2,791,902 shares of the company’s stock valued at $38,277,000 after purchasing an additional 977,107 shares in the last quarter. Marshall Wace LLP grew its position in Asana by 35.1% during the fourth quarter. Marshall Wace LLP now owns 2,653,145 shares of the company’s stock valued at $36,375,000 after purchasing an additional 689,546 shares in the last quarter. Finally, Geode Capital Management LLC increased its stake in Asana by 13.9% in the 2nd quarter. Geode Capital Management LLC now owns 2,153,811 shares of the company’s stock valued at $29,080,000 after buying an additional 263,601 shares during the period. Hedge funds and other institutional investors own 26.21% of the company’s stock.

Asana Company Profile

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.