SeaCrest Wealth Management LLC Raises Stake in ServiceNow, Inc. $NOW

SeaCrest Wealth Management LLC raised its holdings in ServiceNow, Inc. (NYSE:NOW) by 411.8% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 15,927 shares of the information technology services provider’s stock after purchasing an additional 12,815 shares during the quarter. SeaCrest Wealth Management LLC’s holdings in ServiceNow were worth $2,403,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. Kilter Group LLC purchased a new position in shares of ServiceNow during the second quarter worth about $25,000. IAG Wealth Partners LLC raised its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares during the last quarter. Total Investment Management Inc. acquired a new stake in ServiceNow during the 2nd quarter worth approximately $31,000. Bogart Wealth LLC grew its stake in shares of ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares during the last quarter. Finally, Wealth Watch Advisors INC purchased a new position in shares of ServiceNow in the 3rd quarter valued at approximately $29,000. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Stock Performance

NYSE:NOW opened at $102.99 on Thursday. The firm’s fifty day simple moving average is $113.99 and its 200-day simple moving average is $151.23. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a market cap of $107.73 billion, a PE ratio of 61.74, a price-to-earnings-growth ratio of 1.77 and a beta of 0.99. ServiceNow, Inc. has a fifty-two week low of $98.00 and a fifty-two week high of $211.48.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. During the same period in the prior year, the business posted $0.73 earnings per share. The firm’s revenue for the quarter was up 20.7% compared to the same quarter last year. Analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

NOW has been the subject of several analyst reports. Jefferies Financial Group cut their price target on ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a research note on Friday, January 23rd. Piper Sandler reiterated an “overweight” rating on shares of ServiceNow in a research report on Thursday, January 29th. TD Cowen cut their price objective on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a research report on Thursday, January 29th. Macquarie Infrastructure lowered their target price on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Finally, Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a report on Tuesday, December 16th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and a consensus price target of $192.61.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts note continued subscription revenue growth (about 21%) and rising AI adoption, supporting durable backlog and high retention — a fundamental reason to view NOW as long‑term momentum. NOW’s Subscription Growth Continues
• Positive Sentiment: Vonage launched a native integration with ServiceNow Voice, embedding enterprise voice + real‑time AI into CSM/ITSM workflows — expands the ServiceNow ecosystem and strengthens its AI platform use cases. Vonage and ServiceNow Expand their Partnership
• Positive Sentiment: Zenity announced a partnership with ServiceNow to operationalize AI agent risk reduction in SecOps, highlighting demand for agent‑safety tooling on the ServiceNow platform. Zenity Announces Partnership With ServiceNow
• Positive Sentiment: Case deployments (e.g., Coforge adopting ServiceNow’s AI‑led HR platform) and manager commentary (Montaka) argue ServiceNow retains a long‑term competitive edge despite short‑term AI‑related noise. Coforge deploys ServiceNow’s AI‑led HR platform
• Positive Sentiment: Company actions and capital allocation (board‑authorized buybacks, cited in recent coverage) signal management confidence and provide a floor for valuation over time. ServiceNow slides 4.5% as investors reprice SaaS
• Neutral Sentiment: Institutional activity and analyst target dispersion remain high (many buy ratings but a wide range of price targets), which increases volatility but is not a clear directional catalyst. Institutional Activity Rises in Russell 1000
• Negative Sentiment: Market reaction to new AI products (notably Anthropic’s agent capabilities) triggered a sectorwide sell‑off that hit ServiceNow as investors reassess whether AI agents could disrupt workflow‑software defensibility. Why ServiceNow Stock Was Drifting Lower Today
• Negative Sentiment: Prominent market voices (Jim Cramer) warned of more near‑term turbulence for NOW, amplifying short‑term selling pressure. Jim Cramer on ServiceNow
• Negative Sentiment: Coverage and headlines noting post‑earnings skepticism and valuation repricing (multiple outlets) have driven price‑target resets and momentum selling. Here’s Why ServiceNow Fell

Insider Buying and Selling

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 in the last quarter. Company insiders own 0.34% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.