NorthCrest Asset Manangement LLC Increases Position in Amazon.com, Inc. $AMZN

NorthCrest Asset Manangement LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 4.2% in the fourth quarter, HoldingsChannel reports. The fund owned 343,860 shares of the e-commerce giant’s stock after purchasing an additional 13,879 shares during the period. Amazon.com makes up about 1.8% of NorthCrest Asset Manangement LLC’s portfolio, making the stock its 7th biggest position. NorthCrest Asset Manangement LLC’s holdings in Amazon.com were worth $80,140,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors also recently bought and sold shares of AMZN. Norges Bank bought a new stake in Amazon.com in the second quarter valued at approximately $27,438,011,000. Nuveen LLC bought a new position in shares of Amazon.com in the first quarter worth approximately $11,674,091,000. Vanguard Group Inc. grew its holdings in shares of Amazon.com by 2.1% in the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. Laurel Wealth Advisors LLC increased its stake in shares of Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after buying an additional 12,122,668 shares during the period. Finally, Goldman Sachs Group Inc. increased its stake in shares of Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after buying an additional 10,176,835 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

AMZN has been the subject of several analyst reports. Cantor Fitzgerald set a $250.00 price target on shares of Amazon.com and gave the company an “overweight” rating in a research report on Friday, February 6th. Tigress Financial boosted their price objective on shares of Amazon.com from $305.00 to $315.00 and gave the company a “buy” rating in a research report on Wednesday. Zacks Research downgraded shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. DZ Bank upgraded shares of Amazon.com to a “strong-buy” rating in a report on Friday, February 6th. Finally, UBS Group set a $311.00 target price on Amazon.com in a research note on Tuesday, February 3rd. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $286.66.

Amazon.com Trading Down 2.0%

NASDAQ:AMZN opened at $207.52 on Friday. The company has a 50-day moving average price of $217.22 and a 200-day moving average price of $225.46. The stock has a market cap of $2.23 trillion, a price-to-earnings ratio of 28.94, a P/E/G ratio of 1.59 and a beta of 1.40. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the prior year, the firm earned $1.86 EPS. Amazon.com’s quarterly revenue was up 13.6% compared to the same quarter last year. Equities analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Transactions at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.18, for a total value of $4,077,336.96. Following the sale, the chief executive officer directly owned 2,238,118 shares of the company’s stock, valued at $459,217,051.24. This represents a 0.88% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 6,835 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.82, for a total transaction of $1,406,779.70. Following the completion of the transaction, the chief executive officer owned 522,361 shares of the company’s stock, valued at approximately $107,512,341.02. The trade was a 1.29% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 71,686 shares of company stock worth $14,688,739. 9.70% of the stock is owned by insiders.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS / AI momentum and analyst upgrades — Citi, JPMorgan and other firms raised price targets and reiterated buy/overweight calls citing strong demand for AWS AI infrastructure, which supports a higher long‑term earnings trajectory for Amazon. As Demand for AWS’ AI Surges, Citi and JPMorgan Raise Amazon Price Targets
• Positive Sentiment: Acquisition of Fauna Robotics — Amazon bought Fauna to accelerate a consumer/humanoid-robotics push, extending its automation moat (potential long-term revenue streams and cost savings across logistics and new consumer products). Amazon just bought a startup making kid-size humanoid robots
• Positive Sentiment: Logistics automation & last‑mile robotics — coverage highlights Amazon’s continued investment in robotics and pilots to solve post-van delivery bottlenecks, which can lower unit delivery costs over time. Amazon Eyes Delivery Robots as MIT Tackles Warehouse Bottlenecks
• Neutral Sentiment: Operational/customer initiatives — Amazon expanded its FedEx returns network and is testing Prime Shipping pilots and Prime Day timing changes; these can boost convenience and near‑term sales but also raise short-term costs. Amazon Teams With FedEx to Expand Free Returns Program
• Negative Sentiment: Regulatory/antitrust risk — a new Antitrust Accountability and Transparency bill would make consent-judgment processes more transparent and could complicate merger/settlement outcomes for large platforms like Amazon. New Bill: Senator Amy Klobuchar introduces S. 4107
• Negative Sentiment: Insider selling and profit‑taking — recent disclosures show sizeable insider sales and large institutional rebalancings; combined with analyst target dispersion, that can pressure the stock near-term. Amazon Stock Opinions on Prime Shipping Pilot Program (includes insider data)
• Negative Sentiment: AWS resiliency questions & small estimate cuts — reports of AWS disruptions in riskier regions and a minor FY2027 estimate trim from Erste add execution and near-term margin uncertainty. Amazon Balances Home Robotics Ambition With AWS Conflict Zone Risks

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.