Selective Wealth Management Inc. Raises Holdings in ServiceNow, Inc. $NOW

Selective Wealth Management Inc. boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 380.2% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 21,931 shares of the information technology services provider’s stock after acquiring an additional 17,364 shares during the quarter. ServiceNow accounts for 1.0% of Selective Wealth Management Inc.’s holdings, making the stock its 15th largest position. Selective Wealth Management Inc.’s holdings in ServiceNow were worth $3,360,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other large investors also recently bought and sold shares of NOW. Clio Asset Management LLC lifted its stake in shares of ServiceNow by 393.3% in the 4th quarter. Clio Asset Management LLC now owns 53,300 shares of the information technology services provider’s stock valued at $8,165,000 after purchasing an additional 42,496 shares during the period. SWS Partners boosted its holdings in ServiceNow by 399.1% during the fourth quarter. SWS Partners now owns 16,005 shares of the information technology services provider’s stock worth $2,452,000 after buying an additional 12,798 shares in the last quarter. HMS Capital Management LLC grew its position in ServiceNow by 400.0% during the fourth quarter. HMS Capital Management LLC now owns 2,965 shares of the information technology services provider’s stock valued at $454,000 after buying an additional 2,372 shares during the period. Trust Co. of Vermont grew its position in ServiceNow by 405.9% during the fourth quarter. Trust Co. of Vermont now owns 5,545 shares of the information technology services provider’s stock valued at $849,000 after buying an additional 4,449 shares during the period. Finally, Blue Trust Inc. increased its holdings in ServiceNow by 372.9% in the fourth quarter. Blue Trust Inc. now owns 8,059 shares of the information technology services provider’s stock valued at $1,235,000 after buying an additional 6,355 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

A number of research analysts have weighed in on the stock. Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Canaccord Genuity Group set a $200.00 price target on ServiceNow in a research note on Thursday, January 29th. Oppenheimer reaffirmed an “outperform” rating and issued a $175.00 price target (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. UBS Group set a $115.00 price objective on ServiceNow in a report on Thursday, January 29th. Finally, Benchmark began coverage on ServiceNow in a research report on Wednesday. They issued a “buy” rating and a $125.00 price objective for the company. Three analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $189.77.

ServiceNow Trading Down 0.5%

Shares of ServiceNow stock opened at $104.02 on Thursday. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a twelve month low of $98.00 and a twelve month high of $211.48. The firm has a market capitalization of $108.80 billion, a PE ratio of 62.36, a P/E/G ratio of 1.75 and a beta of 1.00. The firm’s 50-day moving average price is $111.59 and its 200 day moving average price is $148.31.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same period in the previous year, the business earned $0.73 EPS. ServiceNow’s quarterly revenue was up 20.7% on a year-over-year basis. On average, sell-side analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Insider Transactions at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 16,237 shares of company stock valued at $1,697,162 over the last ninety days. Insiders own 0.34% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Expanded NVIDIA partnership — ServiceNow announced at GTC 2026 an expanded collaboration (AI Control Tower + NVIDIA Enterprise AI Factory) to operationalize the “Autonomous Workforce,” strengthening its enterprise AI positioning and partner-driven go-to-market. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Armis acquisition adds security capabilities — Analysts note the Armis buy bolsters ServiceNow’s platform for security and device visibility, potentially increasing cross-sell into IT/security workflows. ServiceNow’s Deal May Be Bigger Than It Looks
• Positive Sentiment: Liquidity move — ServiceNow arranged a $3 billion unsecured revolving credit facility and commercial paper programs to boost liquidity, which reduces short-term financing risk and supports execution during the transition to AI-focused monetization. ServiceNow Boosts Liquidity With New Credit and CP Programs
• Positive Sentiment: Fresh buy-side conviction — Benchmark initiated coverage with a Buy and $125 PT, and Morgan Stanley reiterated Buy with a $210 PT, signaling some analysts view current levels as a buying opportunity. Benchmark Initiates at Buy
• Positive Sentiment: Bull case on agentic AI — Recent analyst and SA coverage argue ServiceNow’s workflow data moat and Now Assist/agentic AI offerings create durable enterprise demand and upside as AI monetization ramps. ServiceNow: A Strong Bet On Agentic AI
• Neutral Sentiment: Price-target adjustments — Wells Fargo trimmed its PT to $185 but kept an Overweight rating, reflecting confidence in fundamentals despite near-term headwinds. Wells Fargo Price Target Cut
• Neutral Sentiment: Partner ecosystem momentum — New partnerships (BigPanda, Zenity, Vonage, Cohesity) expand ServiceNow’s control-layer role across IT, security and communications but are execution-dependent. BigPanda Partnership
• Neutral Sentiment: Upcoming Q1 results — ServiceNow scheduled Q1 2026 results for April 22; the print and guidance will likely drive near-term stock moves as investors re-assess subscription/AI-credit traction. Q1 Announcement
• Negative Sentiment: Competitive/structural concerns — Criticism that ServiceNow must sell AI capabilities that could lower its own SaaS lock-in (and that AI-native rivals could erode switching costs) is weighing on sentiment. Fool Analysis
• Negative Sentiment: Heavy YTD selloff and valuation compression — Multiple pieces highlight a ~30–50% YTD decline and that the stock is in its worst quarter on record, reflecting investor fear over AI disruption and slower growth. MarketWatch: Worst Quarter

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.