Townsquare Media (NYSE:TSQ – Get Free Report) and Entravision Communications (NYSE:EVC – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, institutional ownership, analyst recommendations and profitability.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Townsquare Media and Entravision Communications, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Townsquare Media | 1 | 0 | 2 | 0 | 2.33 |
| Entravision Communications | 1 | 0 | 0 | 0 | 1.00 |
Townsquare Media presently has a consensus target price of $15.50, indicating a potential upside of 173.37%. Given Townsquare Media’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Townsquare Media is more favorable than Entravision Communications.
Dividends
Valuation and Earnings
This table compares Townsquare Media and Entravision Communications”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Townsquare Media | $427.38 million | 0.23 | -$9.75 million | ($0.71) | -7.99 |
| Entravision Communications | $447.59 million | 0.62 | -$79.17 million | ($0.88) | -3.44 |
Townsquare Media has higher earnings, but lower revenue than Entravision Communications. Townsquare Media is trading at a lower price-to-earnings ratio than Entravision Communications, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
71.7% of Townsquare Media shares are held by institutional investors. Comparatively, 69.5% of Entravision Communications shares are held by institutional investors. 30.5% of Townsquare Media shares are held by company insiders. Comparatively, 8.3% of Entravision Communications shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Profitability
This table compares Townsquare Media and Entravision Communications’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Townsquare Media | -2.58% | -13.74% | 0.82% |
| Entravision Communications | -17.69% | -37.01% | -7.13% |
Volatility and Risk
Townsquare Media has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. Comparatively, Entravision Communications has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500.
Summary
Townsquare Media beats Entravision Communications on 13 of the 17 factors compared between the two stocks.
About Townsquare Media
Townsquare Media, Inc. operates as a digital media and marketing solutions company in small and medium-sized businesses. It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The Subscription Digital Marketing Solutions segment offers website design, creation, and development, as well as hosting services; and search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, and email and SMS marketing services. The Digital Advertising segment provides digital advertising on its owned and operated, digital programmatic advertising, and data analytics and management platform. The Broadcast Advertising segment engages in the sale of advertising on local radio stations to local, regional, and national spot advertisers, as well as national network advertisers. It also owns and operates live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. is headquartered in Purchase, New York.
About Entravision Communications
Entravision Communications Corporation operates as an advertising solutions, media, and technology company worldwide. The company operates through three segments: Digital, Television, and Audio. It reaches and engages Hispanics in the United States. The company's portfolio encompasses integrated end-to-end advertising solutions, including digital, television, and audio properties. It also offers a suite of end-to-end digital advertising solutions, including digital commercial partnerships services; and Smadex, a programmatic ad purchasing platform that enables advertisers to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces. In addition, the company provides a mobile growth solution, such as managed services to advertisers to reach mobile device users; and digital advertising solutions for advertisers. Further, it owns and operates TelevisaUnivision-affiliated television stations. The company operates various television stations; radio stations; and Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Santa Monica, California.
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