Wells Fargo & Company Cuts Booking (NASDAQ:BKNG) Price Target to $215.08

Booking (NASDAQ:BKNG) had its price objective reduced by Wells Fargo & Company from $218.24 to $215.08 in a research report report published on Wednesday, Marketbeat Ratings reports. They currently have an equal weight rating on the business services provider’s stock.

Several other brokerages have also issued reports on BKNG. Gordon Haskett cut their target price on shares of Booking from $217.60 to $214.80 and set a “buy” rating for the company in a research report on Thursday, February 19th. UBS Group set a $259.40 price target on shares of Booking and gave the stock a “buy” rating in a research report on Thursday, February 19th. BMO Capital Markets lifted their price target on shares of Booking from $240.00 to $248.00 and gave the stock an “outperform” rating in a research note on Thursday, February 19th. Wedbush cut their price objective on shares of Booking from $240.00 to $220.00 and set an “outperform” rating for the company in a research report on Friday, February 6th. Finally, Sanford C. Bernstein cut their price objective on shares of Booking from $216.28 to $187.92 and set a “market perform” rating for the company in a research report on Wednesday, March 11th. Twenty-nine analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $233.73.

Booking Price Performance

NASDAQ BKNG opened at $4,194.31 on Wednesday. The stock has a market capitalization of $132.83 billion, a price-to-earnings ratio of 25.25, a PEG ratio of 0.96 and a beta of 1.20. Booking has a 1-year low of $3,765.45 and a 1-year high of $5,839.41. The business’s fifty day moving average price is $255.15 and its 200-day moving average price is $224.57.

Shares of Booking are set to split on the morning of Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be issued to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last released its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.92 by $46.88. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The business had revenue of $6.35 billion during the quarter, compared to the consensus estimate of $6.12 billion. During the same period in the previous year, the company posted $1.66 EPS. The business’s quarterly revenue was up 16.0% compared to the same quarter last year. Equities research analysts anticipate that Booking will post 209.92 EPS for the current year.

Booking Cuts Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, March 31st. Shareholders of record on Friday, March 6th were paid a dividend of $0.42 per share. The ex-dividend date was Friday, March 6th. This represents a $1.68 dividend on an annualized basis and a yield of 0.0%. Booking’s dividend payout ratio (DPR) is presently 25.28%.

Insider Buying and Selling at Booking

In other Booking news, Director Robert J. Mylod, Jr. sold 1,000 shares of Booking stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $204.21, for a total transaction of $204,214.40. Following the transaction, the director owned 21,000 shares of the company’s stock, valued at $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Glenn D. Fogel sold 23,825 shares of the stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $207.25, for a total transaction of $4,937,817.02. Following the completion of the sale, the chief executive officer directly owned 490,375 shares of the company’s stock, valued at approximately $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 68,725 shares of company stock valued at $12,571,467 over the last 90 days. 0.16% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Booking

Institutional investors have recently bought and sold shares of the business. Halbert Hargrove Global Advisors LLC grew its position in shares of Booking by 150.0% during the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after purchasing an additional 3 shares in the last quarter. Guerra Advisors Inc purchased a new position in Booking in the 3rd quarter worth approximately $27,000. KERR FINANCIAL PLANNING Corp purchased a new position in Booking in the 3rd quarter worth approximately $26,000. Daytona Street Capital LLC bought a new position in Booking in the 4th quarter worth approximately $27,000. Finally, Legacy Bridge LLC bought a new position in Booking in the 4th quarter worth approximately $27,000. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: D. E. Shaw is reportedly increasing its stake, signaling continued institutional conviction in Booking’s long-term travel recovery and monetization. D. E. Shaw Is Buying This Travel Stock
• Positive Sentiment: Billionaire Ray Dalio / Bridgewater remains a long-term holder of BKNG, which can attract other large investors and support sentiment around the stock following the split. Booking Holdings Inc. (BKNG): Billionaire Ray Dalio Likes This Travel Company
• Positive Sentiment: Analyst/market commentary frames the 25‑for‑1 reverse split as a buying opportunity — coverage arguing the split increases retail accessibility and could trigger re-rating. That narrative may attract momentum buyers around the split. Booking Holdings: The Reverse Split Creates Opportunity
• Positive Sentiment: Booking added Kurt Sievers (ex‑NXP CEO) to its board, strengthening corporate governance and adding tech/operations expertise that investors often view positively for strategic oversight. Kurt Sievers, Retired CEO of NXP Semiconductors, Appointed to Booking Holdings Board of Directors
• Neutral Sentiment: KAYAK launched an Airfare Trends Dashboard to surface flight-price data; useful for consumer engagement and PR but unlikely to move near-term revenue materially. KAYAK Launches New Airfare Trends Dashboard to Track Flight Prices
• Neutral Sentiment: Broad market commentary highlights stock‑split euphoria (first big split of 2026), which can lift sentiment for a few sessions but is not a fundamental earnings driver. Wall Street’s First Blockbuster Stock Split of the Year Has Arrived — and This Industry Titan Has Soared 31,800% Over the Last 25 Years
• Negative Sentiment: Wells Fargo lowered its price target for BKNG to $5,377, a move that can weigh on sentiment among momentum and target-driven investors even though the PT remains well above current levels. Wells Fargo & Company Lowers Booking (NASDAQ:BKNG) Price Target to $5,377.00

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.