MediaAlpha (NYSE:MAX) Insider Sells $267,390.00 in Stock

Posted by Scott Moore on Apr 29th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 26,739 shares of the company’s stock in a transaction that occurred on Wednesday, April 29th. The stock was sold at an average price of $10.00, for a total value of $267,390.00. Following the completion of the sale, the insider owned 2,891,690 shares in the company, valued at approximately $28,916,900. This represents a 0.92% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $65,650.00.
On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total value of $336,293.37.
On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total value of $39,520.00.
On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The stock was sold at an average price of $10.08, for a total value of $161,753.76.
On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The stock was sold at an average price of $10.06, for a total value of $287,142.58.
On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total value of $38,720.00.
On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total value of $36,280.00.
On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total value of $39,120.00.
On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total value of $37,360.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total value of $36,600.00.

MediaAlpha Stock Down 0.1%

Shares of MAX traded down $0.01 on Wednesday, reaching $10.00. The stock had a trading volume of 668,947 shares, compared to its average volume of 754,992. The firm has a market capitalization of $645.09 million, a PE ratio of 25.65 and a beta of 1.39. The firm has a 50-day moving average of $9.51 and a 200 day moving average of $10.87. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its earnings results on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The company had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. On average, sell-side analysts anticipate that MediaAlpha, Inc. will post 1.13 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the stock. Millennium Management LLC increased its stake in shares of MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after acquiring an additional 1,246,493 shares during the last quarter. Victory Capital Management Inc. increased its stake in shares of MediaAlpha by 1,261.9% during the 3rd quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after acquiring an additional 658,625 shares during the last quarter. JPMorgan Chase & Co. increased its stake in shares of MediaAlpha by 95.2% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock valued at $12,045,000 after acquiring an additional 516,195 shares during the last quarter. Lazard Asset Management LLC acquired a new position in shares of MediaAlpha during the 2nd quarter valued at about $4,268,000. Finally, Lighthouse Investment Partners LLC increased its stake in shares of MediaAlpha by 831.7% during the 3rd quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock valued at $4,028,000 after acquiring an additional 315,943 shares during the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

Analyst Upgrades and Downgrades

Several research analysts recently weighed in on MAX shares. The Goldman Sachs Group cut their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research note on Tuesday, February 24th. Zacks Research lowered shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, March 25th. Weiss Ratings raised shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Wall Street Zen raised shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, April 11th. Finally, Keefe, Bruyette & Woods cut their price target on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a report on Tuesday, April 7th. Four research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, MediaAlpha presently has a consensus rating of “Moderate Buy” and a consensus price target of $12.70.

Read Our Latest Research Report on MediaAlpha

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.