Bluebird Wealth Management LLC bought a new position in ServiceNow, Inc. (NYSE:NOW – Free Report) in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm bought 8,520 shares of the information technology services provider’s stock, valued at approximately $1,305,000.
Other hedge funds also recently made changes to their positions in the company. IAG Wealth Partners LLC grew its position in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares in the last quarter. Noble Wealth Management PBC grew its position in shares of ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares in the last quarter. Millstone Evans Group LLC grew its position in shares of ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 132 shares in the last quarter. Lodestone Wealth Management LLC acquired a new position in shares of ServiceNow in the 4th quarter worth approximately $26,000. Finally, Albion Financial Group UT grew its position in shares of ServiceNow by 400.0% in the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after acquiring an additional 136 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.
ServiceNow Trading Down 3.2%
NYSE:NOW opened at $89.10 on Thursday. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $211.48. The firm has a market capitalization of $91.86 billion, a P/E ratio of 53.10, a P/E/G ratio of 1.63 and a beta of 0.82. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The business has a 50 day simple moving average of $102.97 and a 200 day simple moving average of $133.33.
Insider Buying and Selling
In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider owned 11,757 shares of the company’s stock, valued at $1,245,419.01. This trade represents a 45.06% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 25,164 shares of company stock worth $2,497,021. 0.34% of the stock is owned by company insiders.
Trending Headlines about ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Major AI product and partner announcements at Knowledge 2026 position ServiceNow as an enterprise “AI control tower” (Project Arc, Otto, expanded AI Control Tower) that could drive multi‑year revenue and margin upside. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
- Positive Sentiment: Expanded strategic partnerships and ecosystem integrations (NVIDIA, Microsoft, Google Cloud, Lenovo, FedEx, AWS and many ISV integrations) strengthen go‑to‑market reach and make it easier for customers to deploy agentic AI at scale. These tie directly into ServiceNow’s revenue growth story. ServiceNow (NOW) Valuation Check After Knowledge 2026 AI Partnerships And Product Launches
- Positive Sentiment: Analysts are reacting positively — several firms raised price targets or reaffirmed buy/outperform ratings after the event (Bernstein, Barclays, Evercore, Citi, Capital One, Citizens JMP, DA Davidson, Needham). Upgrades fuel longer‑term upside expectations. Bernstein Hikes ServiceNow Price Target to $236
- Positive Sentiment: Commercial traction signals — ServiceNow reports growing marketplace activity (>$1B in AWS Marketplace transactions) and customer deployments cited in press coverage, supporting faster adoption of agentic AI in enterprise workflows. ServiceNow hits $1 billion in AWS Marketplace transactions
- Neutral Sentiment: Investor Day materials (transcript & slideshow) provide detail on targets and margin levers but require time for verification against execution — useful for modeling but not immediately catalytic. ServiceNow, Inc. (NOW) Analyst/Investor Day Transcript
- Neutral Sentiment: Numerous partner/integration announcements (Outreach, RightCrowd, Ataccama, Cloudera, Lenovo, etc.) broaden the ecosystem; individually modest near‑term revenue impact but they reduce adoption friction. RightCrowd Integrates Physical Access Control with ServiceNow
- Negative Sentiment: Near‑term skepticism and valuation reset persist — ServiceNow shares remain well below their prior highs, investors worry about “agent sprawl” execution risk, and the stock has been under pressure year‑to‑date despite the event. That mix is likely why shares are trading down today. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
- Negative Sentiment: High expectations are baked into long‑term forecasts (company has suggested very large 2030 targets). Misses on execution, slower enterprise buying cycles, or margin pressure could prompt further downside before long‑term thesis plays out. ServiceNow just told Wall Street it’s going to double again. Here’s why $30 billion of revenue isn’t crazy
Wall Street Analysts Forecast Growth
Several research analysts have recently commented on the company. BMO Capital Markets decreased their target price on ServiceNow from $120.00 to $115.00 and set an “outperform” rating for the company in a research report on Thursday, April 23rd. Canaccord Genuity Group decreased their target price on ServiceNow from $200.00 to $145.00 and set a “buy” rating for the company in a research report on Thursday, April 23rd. TD Cowen reiterated a “buy” rating and issued a $140.00 target price on shares of ServiceNow in a research report on Thursday, April 23rd. Wolfe Research set a $125.00 target price on ServiceNow in a research report on Thursday, April 23rd. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $236.00 target price (up from $226.00) on shares of ServiceNow in a research report on Wednesday. Two analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and an average target price of $144.71.
Get Our Latest Research Report on ServiceNow
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
Further Reading
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