Planet Fitness (NYSE:PLNT) Receives Neutral Rating from Bank of America

Bank of America restated their neutral rating on shares of Planet Fitness (NYSE:PLNT) in a research note issued to investors on Friday, MarketBeat reports. Bank of America currently has a $59.00 price objective on the stock, down from their previous price objective of $110.00.

Several other research firms have also recently commented on PLNT. Morgan Stanley reaffirmed an “overweight” rating and set a $117.00 target price on shares of Planet Fitness in a research note on Tuesday, March 10th. UBS Group reaffirmed a “buy” rating on shares of Planet Fitness in a research note on Wednesday, March 18th. KGI Securities downgraded Planet Fitness to a “neutral” rating and set a $50.50 price objective for the company. in a report on Friday. Deutsche Bank Aktiengesellschaft decreased their price objective on Planet Fitness from $115.00 to $98.00 and set a “hold” rating for the company in a report on Thursday, February 26th. Finally, Stifel Nicolaus decreased their price objective on Planet Fitness from $105.00 to $90.00 and set a “buy” rating for the company in a report on Friday, April 24th. One equities research analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $81.32.

Planet Fitness Price Performance

NYSE PLNT opened at $45.90 on Friday. The business has a 50 day simple moving average of $73.19 and a 200 day simple moving average of $91.18. Planet Fitness has a one year low of $37.03 and a one year high of $114.47. The stock has a market capitalization of $3.67 billion, a P/E ratio of 16.57, a P/E/G ratio of 0.81 and a beta of 1.12.

Planet Fitness (NYSE:PLNT) last released its earnings results on Thursday, May 7th. The company reported $0.74 EPS for the quarter, topping the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The business had revenue of $337.24 million during the quarter, compared to analysts’ expectations of $298.60 million. During the same quarter last year, the firm posted $0.59 earnings per share. The firm’s revenue was up 21.9% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Equities analysts expect that Planet Fitness will post 3.19 earnings per share for the current year.

Institutional Investors Weigh In On Planet Fitness

Several hedge funds and other institutional investors have recently modified their holdings of the company. Cibc World Market Inc. boosted its position in shares of Planet Fitness by 1.2% during the third quarter. Cibc World Market Inc. now owns 8,607 shares of the company’s stock valued at $893,000 after buying an additional 98 shares during the last quarter. MML Investors Services LLC boosted its position in shares of Planet Fitness by 1.3% during the fourth quarter. MML Investors Services LLC now owns 9,811 shares of the company’s stock valued at $1,064,000 after buying an additional 122 shares during the last quarter. Public Employees Retirement System of Ohio boosted its position in shares of Planet Fitness by 0.5% during the third quarter. Public Employees Retirement System of Ohio now owns 26,627 shares of the company’s stock valued at $2,764,000 after buying an additional 123 shares during the last quarter. Hantz Financial Services Inc. boosted its position in shares of Planet Fitness by 51.9% during the third quarter. Hantz Financial Services Inc. now owns 404 shares of the company’s stock valued at $42,000 after buying an additional 138 shares during the last quarter. Finally, Crossmark Global Holdings Inc. boosted its position in shares of Planet Fitness by 2.8% during the third quarter. Crossmark Global Holdings Inc. now owns 5,963 shares of the company’s stock valued at $619,000 after buying an additional 163 shares during the last quarter. Institutional investors own 95.53% of the company’s stock.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness beat first-quarter expectations, reporting adjusted EPS of $0.74 versus the $0.63 estimate and revenue of $337.24 million versus $298.60 million expected, with revenue up 21.9% year over year. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Positive Sentiment: The company ended the quarter with about 21.5 million members and same-club sales rose 3.5%, showing the business is still growing despite the weak sentiment. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Neutral Sentiment: Several firms still see upside, including Guggenheim, Deutsche Bank, and BofA, but they all cut price targets sharply, signaling analysts are reassessing valuation rather than turning fully bearish. Analyst price target updates
• Negative Sentiment: Planet Fitness lowered its full-year 2026 guidance to EPS of $3.19, below Wall Street expectations, and said it is delaying planned price increases, raising concerns about future profitability. Planet Fitness Slashes 2026 Views After Weak Signups
• Negative Sentiment: Management blamed slower sign-ups and “internal and external headwinds,” which suggests the strong quarter did not translate into confidence about the rest of the year. Planet Fitness stock plunges 30% after company slashes guidance, cancels planned price hikes
• Negative Sentiment: Analyst actions were broadly negative, including downgrades from Morgan Stanley and William Blair, and sharp target cuts from Deutsche Bank, Guggenheim, and BofA Securities, adding pressure on the shares. Analyst downgrade coverage
• Negative Sentiment: There are also new securities-fraud investigations and shareholder-loss solicitations, which can further weigh on investor confidence. Shareholder Alert: Ademi LLP Investigates Claims of Securities Fraud against Planet Fitness, Inc.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.