Analysts’ Recent Ratings Updates for Alaska Air Group (ALK)

A number of research firms have changed their ratings and price targets for Alaska Air Group (NYSE: ALK):

• 5/6/2026 – Alaska Air Group was upgraded by Zacks Research from “strong sell” to “hold”.
• 5/1/2026 – Alaska Air Group was downgraded by Citigroup Inc. from “buy” to “sell”. They now have a $32.00 price target on the stock, down from $51.00.
• 4/22/2026 – Alaska Air Group had its price target lowered by Susquehanna from $55.00 to $50.00. They now have a “positive” rating on the stock.
• 4/22/2026 – Alaska Air Group had its price target raised by BMO Capital Markets from $42.50 to $55.00. They now have an “outperform” rating on the stock.
• 4/22/2026 – Alaska Air Group had its price target lowered by Morgan Stanley from $80.00 to $78.00. They now have an “overweight” rating on the stock.
• 4/17/2026 – Alaska Air Group was given a new $60.00 price target by Evercore Inc.
• 4/15/2026 – Alaska Air Group had its “buy” rating reaffirmed by UBS Group AG. They now have a $54.00 price target on the stock, up from $53.00.
• 4/14/2026 – Alaska Air Group was downgraded by Wall Street Zen from “sell” to “strong sell”.
• 4/7/2026 – Alaska Air Group was downgraded by Zacks Research from “hold” to “strong sell”.
• 4/6/2026 – Alaska Air Group was downgraded by Wall Street Zen from “hold” to “sell”.
• 4/1/2026 – Alaska Air Group had its price target lowered by The Goldman Sachs Group, Inc. from $68.00 to $61.00. They now have a “buy” rating on the stock.
• 4/1/2026 – Alaska Air Group had its price target lowered by Bank of America Corporation from $70.00 to $60.00. They now have a “buy” rating on the stock.
• 3/29/2026 – Alaska Air Group was upgraded by Wall Street Zen from “sell” to “hold”.
• 3/24/2026 – Alaska Air Group is now covered by BMO Capital Markets. They set an “outperform” rating and a $50.00 price target on the stock.
• 3/23/2026 – Alaska Air Group was upgraded by BMO Capital Markets to “strong-buy”.
• 3/23/2026 – Alaska Air Group had its price target lowered by UBS Group AG from $60.00 to $53.00. They now have a “buy” rating on the stock.
• 3/21/2026 – Alaska Air Group was downgraded by Wall Street Zen from “hold” to “sell”.
• 3/20/2026 – Alaska Air Group had its price target lowered by Citigroup Inc. from $69.00 to $51.00. They now have a “buy” rating on the stock.
• 3/16/2026 – Alaska Air Group had its price target lowered by UBS Group AG from $77.00 to $60.00. They now have a “buy” rating on the stock.

Insider Buying and Selling

In other Alaska Air Group news, EVP Andrew R. Harrison sold 14,500 shares of the stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $54.81, for a total transaction of $794,745.00. Following the transaction, the executive vice president directly owned 20,195 shares in the company, valued at $1,106,887.95. This trade represents a 41.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CFO Shane R. Tackett sold 24,000 shares of the stock in a transaction that occurred on Wednesday, February 18th. The shares were sold at an average price of $57.15, for a total transaction of $1,371,600.00. Following the transaction, the chief financial officer owned 43,377 shares in the company, valued at $2,478,995.55. The trade was a 35.62% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 44,000 shares of company stock worth $2,477,810 over the last quarter. Company insiders own 1.00% of the company’s stock.

Alaska Air Group is a publicly traded holding company headquartered in Seattle, Washington, that operates two main airlines—Alaska Airlines and Horizon Air. Through these carriers, the company offers scheduled passenger and cargo services across a network spanning the United States, Canada and Mexico. Its core business activities include domestic and international air transportation, loyalty program management under the Mileage Plan brand, and ancillary revenue streams such as baggage fees, in-flight sales and code-share partnerships with other global airlines.

The roots of Alaska Air Group trace back to the foundation of its flagship carrier, Alaska Airlines, in 1932.