Rollins Financial Advisors LLC Has $584,000 Stock Holdings in Netflix, Inc. $NFLX

Rollins Financial Advisors LLC boosted its stake in shares of Netflix, Inc. (NASDAQ:NFLX) by 1,354.7% in the 4th quarter, HoldingsChannel.com reports. The firm owned 6,226 shares of the Internet television network’s stock after buying an additional 5,798 shares during the quarter. Rollins Financial Advisors LLC’s holdings in Netflix were worth $584,000 as of its most recent SEC filing.

Other large investors have also recently bought and sold shares of the company. Imprint Wealth LLC acquired a new position in Netflix during the third quarter valued at approximately $25,000. Bare Financial Services Inc boosted its position in Netflix by 93.3% during the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares during the last quarter. Horizon Financial Services LLC boosted its position in Netflix by 480.0% during the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 24 shares during the last quarter. Redmont Wealth Advisors LLC acquired a new position in Netflix during the third quarter valued at approximately $36,000. Finally, Promus Capital LLC acquired a new position in Netflix during the third quarter valued at approximately $48,000. 80.93% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling

In other news, Director Reed Hastings sold 420,550 shares of the company’s stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the transaction, the director owned 3,940 shares of the company’s stock, valued at approximately $376,230.60. This represents a 99.07% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Theodore A. Sarandos sold 27,312 shares of the company’s stock in a transaction that occurred on Tuesday, May 5th. The shares were sold at an average price of $87.97, for a total value of $2,402,636.64. Following the completion of the transaction, the chief executive officer directly owned 284,804 shares in the company, valued at $25,054,207.88. The trade was a 8.75% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 1,422,769 shares of company stock valued at $135,144,073 in the last ninety days. 1.37% of the stock is currently owned by company insiders.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix said its content investments have topped $135 billion over the past decade and generated an estimated $325 billion of economic impact worldwide, supporting more than 425,000 jobs. That reinforces the scale of its production engine and can bolster confidence in the long-term growth story. Reuters article
• Positive Sentiment: Investor sentiment also appears to be improving around Netflix’s pricing power and ad-supported business, with analysts and market commentary pointing to rising revenue, improving margins, and strong ad growth expectations. Benzinga article
• Positive Sentiment: Netflix is still drawing bullish Wall Street coverage, with recent analyst price targets clustering well above the current share price, suggesting many expect further upside if execution stays on track. Zacks article
• Neutral Sentiment: Netflix is also being highlighted in media comparisons versus Disney and other peers, but these pieces are mostly commentary on the streaming landscape rather than new company-specific fundamentals. 247WallSt article
• Negative Sentiment: Texas Attorney General Ken Paxton has sued Netflix, alleging the company illegally collected data on children and used “dark patterns” to make the platform addictive. Even if Netflix disputes the claims, the lawsuit creates legal, regulatory, and reputational risk that could pressure the stock. Reuters lawsuit article

Netflix Price Performance

NASDAQ:NFLX opened at $87.66 on Wednesday. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The stock’s 50 day moving average price is $95.38 and its two-hundred day moving average price is $95.37. The firm has a market capitalization of $369.12 billion, a price-to-earnings ratio of 28.31, a P/E/G ratio of 1.09 and a beta of 1.55. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The firm had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same quarter in the prior year, the company earned $6.61 earnings per share. The business’s revenue for the quarter was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, analysts anticipate that Netflix, Inc. will post 3.6 earnings per share for the current year.

Analyst Ratings Changes

NFLX has been the subject of several recent research reports. Citizens Jmp reissued a “market perform” rating on shares of Netflix in a research report on Wednesday, April 15th. Sanford C. Bernstein dropped their price objective on Netflix from $115.00 to $110.00 and set an “outperform” rating on the stock in a research note on Friday, April 17th. Citigroup started coverage on Netflix in a research note on Thursday, April 16th. They issued a “market perform” rating on the stock. Rothschild & Co Redburn set a $120.00 price objective on Netflix in a research note on Wednesday, January 21st. Finally, Deutsche Bank Aktiengesellschaft upped their price objective on Netflix from $98.00 to $100.00 and gave the company a “hold” rating in a research note on Tuesday, April 14th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fifteen have assigned a Hold rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $114.82.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.