Larry Madden Sells 17,297 Shares of Viant Technology (NASDAQ:DSP) Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 17,297 shares of the stock in a transaction dated Monday, May 11th. The stock was sold at an average price of $11.42, for a total transaction of $197,531.74. Following the completion of the sale, the chief financial officer directly owned 517,864 shares in the company, valued at $5,914,006.88. This trade represents a 3.23% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Friday, May 8th, Larry Madden sold 18,538 shares of Viant Technology stock. The stock was sold at an average price of $11.85, for a total transaction of $219,675.30.
• On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The stock was sold at an average price of $10.16, for a total transaction of $129,865.12.
• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The stock was sold at an average price of $10.74, for a total transaction of $142,444.62.
• On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The stock was sold at an average price of $10.91, for a total transaction of $144,917.53.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The stock was sold at an average price of $11.31, for a total transaction of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The stock was sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Price Performance

Viant Technology stock opened at $10.48 on Thursday. Viant Technology Inc. has a 1-year low of $8.11 and a 1-year high of $16.25. The firm has a market capitalization of $663.91 million, a P/E ratio of 29.11 and a beta of 1.00. The company’s 50-day moving average is $10.98 and its 200 day moving average is $10.85.

Viant Technology (NASDAQ:DSP) last posted its quarterly earnings data on Monday, May 11th. The company reported ($0.03) earnings per share for the quarter, missing analysts’ consensus estimates of $0.08 by ($0.11). Viant Technology had a return on equity of 2.40% and a net margin of 2.51%.The firm had revenue of $88.54 million during the quarter, compared to analysts’ expectations of $50.13 million. Research analysts anticipate that Viant Technology Inc. will post -0.12 earnings per share for the current fiscal year.

More Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Analysts became more upbeat on Viant Technology after its earnings report, with DA Davidson raising its price target to $16.50 and reaffirming a Buy rating, implying meaningful upside from recent trading levels.
• Positive Sentiment: B. Riley Financial also lifted its price target to $18.00 and kept a Buy rating, suggesting confidence in the company’s growth outlook.
• Neutral Sentiment: Viant’s Q1 earnings were mixed but generally solid: revenue topped expectations at $88.54 million, while EPS came in slightly below estimates. The market is likely focusing more on the strong sales performance and raised guidance than on the modest earnings miss. Viant Technology Earnings Report
• Neutral Sentiment: Earnings-call coverage highlighted record revenue growth, reinforcing the view that core business momentum remains healthy. Viant Technology Q1 2026 Earnings Call Highlights
• Negative Sentiment: CFO Larry Madden sold shares in two separate transactions under a pre-arranged 10b5-1 plan. While scheduled, insider selling can still weigh on investor sentiment. Viant Technology CFO Sells Stock

Hedge Funds Weigh In On Viant Technology

A number of hedge funds and other institutional investors have recently modified their holdings of DSP. Farther Finance Advisors LLC bought a new position in shares of Viant Technology during the third quarter valued at approximately $31,000. Russell Investments Group Ltd. boosted its stake in shares of Viant Technology by 86.9% during the fourth quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after purchasing an additional 1,228 shares in the last quarter. CWM LLC boosted its stake in shares of Viant Technology by 431.0% during the fourth quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after purchasing an additional 2,267 shares in the last quarter. Caitong International Asset Management Co. Ltd boosted its stake in shares of Viant Technology by 620.8% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after purchasing an additional 2,483 shares in the last quarter. Finally, State of Alaska Department of Revenue bought a new position in shares of Viant Technology during the fourth quarter valued at approximately $64,000. 11.38% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of brokerages have commented on DSP. Loop Capital set a $14.50 target price on shares of Viant Technology in a research note on Tuesday, March 10th. Freedom Capital upgraded shares of Viant Technology to a “strong-buy” rating in a research note on Tuesday, March 10th. Rosenblatt Securities restated a “buy” rating and issued a $20.00 target price on shares of Viant Technology in a research note on Thursday, April 16th. DA Davidson upped their target price on shares of Viant Technology from $16.00 to $16.50 and gave the stock a “buy” rating in a research note on Tuesday. Finally, Wall Street Zen upgraded shares of Viant Technology from a “hold” rating to a “buy” rating in a research note on Saturday, March 14th. Two research analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Buy” and an average target price of $18.00.

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.