Netflix, Inc. $NFLX Position Boosted by Proactive Wealth Strategies LLC

Proactive Wealth Strategies LLC boosted its holdings in Netflix, Inc. (NASDAQ:NFLX) by 9,030.5% during the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 26,935 shares of the Internet television network’s stock after acquiring an additional 26,640 shares during the period. Proactive Wealth Strategies LLC’s holdings in Netflix were worth $2,525,000 at the end of the most recent quarter.

A number of other large investors have also recently bought and sold shares of the business. Apriem Advisors lifted its holdings in Netflix by 0.6% in the third quarter. Apriem Advisors now owns 1,567 shares of the Internet television network’s stock worth $1,879,000 after acquiring an additional 9 shares during the last quarter. Tortoise Investment Management LLC lifted its holdings in Netflix by 10.8% in the third quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock worth $110,000 after acquiring an additional 9 shares during the last quarter. Brass Tax Wealth Management Inc. lifted its holdings in Netflix by 3.2% in the third quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network’s stock worth $345,000 after acquiring an additional 9 shares during the last quarter. Pacific Sun Financial Corp lifted its holdings in Netflix by 1.6% in the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after acquiring an additional 9 shares during the last quarter. Finally, Richardson Financial Services Inc. lifted its holdings in Netflix by 2.9% in the third quarter. Richardson Financial Services Inc. now owns 358 shares of the Internet television network’s stock worth $429,000 after acquiring an additional 10 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.

Insider Buying and Selling at Netflix

In related news, CFO Spencer Adam Neumann sold 57,260 shares of the firm’s stock in a transaction that occurred on Friday, February 27th. The shares were sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at $7,046,658.50. This trade represents a 43.69% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Reed Hastings sold 420,550 shares of the firm’s stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director owned 3,940 shares in the company, valued at $376,230.60. This represents a 99.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 1,422,769 shares of company stock valued at $135,144,073. 1.37% of the stock is currently owned by company insiders.

Netflix Price Performance

NASDAQ NFLX opened at $87.56 on Thursday. Netflix, Inc. has a 12 month low of $75.01 and a 12 month high of $134.12. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The firm has a market capitalization of $368.70 billion, a PE ratio of 28.28, a P/E/G ratio of 1.11 and a beta of 1.55. The company’s 50 day simple moving average is $95.19 and its 200 day simple moving average is $95.12.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same quarter last year, the business earned $6.61 earnings per share. The business’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, equities research analysts forecast that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of equities analysts have issued reports on NFLX shares. Wolfe Research reissued an “outperform” rating and issued a $107.00 target price on shares of Netflix in a report on Friday, April 17th. The Goldman Sachs Group raised Netflix from a “neutral” rating to a “buy” rating in a report on Monday, April 13th. Bank of America cut their price target on Netflix from $149.00 to $125.00 and set a “buy” rating on the stock in a report on Friday, March 6th. Huber Research raised Netflix from a “strong sell” rating to a “strong-buy” rating in a report on Friday, February 27th. Finally, DZ Bank reaffirmed a “buy” rating on shares of Netflix in a report on Friday, April 17th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and fifteen have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $114.82.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix expanded its NFL relationship by adding more live football games, reinforcing its push into selective live events without taking on the cost of full-season sports rights. Article Title
• Positive Sentiment: The company is also leaning into event-driven entertainment with its first live MMA fight and a global world tour tied to KPop Demon Hunters, which could deepen engagement and create new monetization opportunities. Article Title
• Positive Sentiment: Evercore ISI reiterated a Buy rating on Netflix, citing an undemanding valuation and an outlook for 20%–25% earnings growth, which supports the bullish long-term thesis. Article Title
• Positive Sentiment: Netflix highlighted a reported $325 billion economic impact and over 425,000 jobs supported by its productions, while reaffirming heavy content investment that underpins future growth and valuation. Article Title
• Neutral Sentiment: Media coverage continues to frame Netflix as a leader in the streaming war, with investors focusing on ad-tier momentum, pricing power, and the company’s large content slate rather than a single catalyst. Article Title
• Negative Sentiment: Texas Attorney General Ken Paxton sued Netflix over alleged unauthorized data collection on children and claims the platform is designed to be addictive, creating potential legal, regulatory, and reputational risk. Article Title

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.