Lyft (NASDAQ:LYFT – Get Free Report) and Bridgeline Digital (NASDAQ:BLIN – Get Free Report) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, earnings, analyst recommendations, risk, profitability, valuation and institutional ownership.
Risk and Volatility
Lyft has a beta of 1.84, suggesting that its stock price is 84% more volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500.
Earnings and Valuation
This table compares Lyft and Bridgeline Digital”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lyft | $6.32 billion | 0.81 | $2.84 billion | $6.85 | 1.97 |
| Bridgeline Digital | $15.38 million | 0.75 | -$2.52 million | ($0.15) | -6.13 |
Lyft has higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than Lyft, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
83.1% of Lyft shares are owned by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are owned by institutional investors. 0.9% of Lyft shares are owned by insiders. Comparatively, 23.5% of Bridgeline Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Profitability
This table compares Lyft and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lyft | 43.82% | -2.09% | -0.54% |
| Bridgeline Digital | -10.75% | -17.46% | -10.69% |
Analyst Recommendations
This is a summary of recent recommendations and price targets for Lyft and Bridgeline Digital, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lyft | 2 | 23 | 8 | 0 | 2.18 |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
Lyft presently has a consensus target price of $18.83, suggesting a potential upside of 39.67%. Bridgeline Digital has a consensus target price of $4.62, suggesting a potential upside of 402.50%. Given Bridgeline Digital’s higher possible upside, analysts clearly believe Bridgeline Digital is more favorable than Lyft.
Summary
Lyft beats Bridgeline Digital on 12 of the 14 factors compared between the two stocks.
About Lyft
Lyft, Inc. operates a peer-to-peer marketplace for on-demand ridesharing in the United States and Canada. It operates multimodal transportation networks that offer access to various transportation options through the Lyft platform and mobile-based applications. The company's platform provides a ridesharing marketplace, which connects drivers with riders; Express Drive, a car rental program for drivers; and a network of shared bikes and scooters in various cities to address the needs of riders for short trips. It also offers centralized tools and enterprise transportation solutions, such as concierge transportation solutions for organizations; Lyft Pink subscription plans; Lyft Pass commuter programs; first-mile and last-mile services; and university safe rides programs. The company was formerly known as Zimride, Inc. and changed its name to Lyft, Inc. in April 2013. Lyft, Inc. was incorporated in 2007 and is headquartered in San Francisco, California.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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