Concord Investment Counsel Inc. lifted its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 897.0% during the 4th quarter, Holdings Channel.com reports. The fund owned 130,447 shares of the Internet television network’s stock after acquiring an additional 117,363 shares during the period. Netflix accounts for 4.0% of Concord Investment Counsel Inc.’s investment portfolio, making the stock its 9th biggest holding. Concord Investment Counsel Inc.’s holdings in Netflix were worth $12,231,000 at the end of the most recent reporting period.
Other hedge funds have also recently made changes to their positions in the company. Imprint Wealth LLC acquired a new position in shares of Netflix in the 3rd quarter valued at $25,000. Bare Financial Services Inc increased its position in shares of Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after acquiring an additional 14 shares during the period. Horizon Financial Services LLC increased its position in shares of Netflix by 480.0% in the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after acquiring an additional 24 shares during the period. Redmont Wealth Advisors LLC acquired a new position in shares of Netflix in the 3rd quarter valued at $36,000. Finally, Promus Capital LLC acquired a new position in shares of Netflix in the 3rd quarter valued at $48,000. 80.93% of the stock is owned by institutional investors and hedge funds.
Netflix News Roundup
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Multiple analyst-style pieces argue that Netflix’s ad business is becoming a major growth driver, with 2026 ad revenue projections around $3 billion and new formats, live events, and ad-tech tools expanding monetization. Article Title
- Positive Sentiment: Several bullish writeups say Netflix could be in the early stages of a comeback, citing upside from advertising scale and stronger cash generation, with one piece raising a 12-month target far above current levels. Article Title
- Positive Sentiment: Another bullish note says Netflix’s ad empire story is “too good to ignore,” highlighting the scalability of the ad tier, higher ARPU, and the potential for ad revenue to become a meaningful share of total sales. Article Title
- Positive Sentiment: Netflix is also getting support from reports tied to the AI/content-efficiency narrative, including a $600 million deal involving Ben Affleck’s AI company and claims that Netflix could save billions over time through production efficiencies. Article Title
- Neutral Sentiment: Netflix-related mentions in broader entertainment coverage, including a new “60 Minutes” head who previously worked with Netflix projects, are not likely to have a direct material impact on the stock. Article Title
- Negative Sentiment: Some recent coverage still points out that NFLX has been trading well below its 52-week high and has had a difficult year, which keeps valuation concerns and skepticism alive. Article Title
Netflix Price Performance
Netflix (NASDAQ:NFLX – Get Free Report) last posted its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same period in the prior year, the company posted $6.61 EPS. The company’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Research analysts expect that Netflix, Inc. will post 3.6 EPS for the current year.
Insider Buying and Selling at Netflix
In other news, Director Reed Hastings sold 407,550 shares of the stock in a transaction dated Friday, May 1st. The shares were sold at an average price of $93.13, for a total transaction of $37,955,131.50. Following the sale, the director directly owned 3,940 shares of the company’s stock, valued at $366,932.20. This represents a 99.04% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider David A. Hyman sold 5,722 shares of the stock in a transaction dated Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total transaction of $503,993.76. Following the sale, the insider directly owned 316,100 shares in the company, valued at approximately $27,842,088. The trade was a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders sold 1,365,509 shares of company stock worth $129,675,743. 1.24% of the stock is currently owned by company insiders.
Analysts Set New Price Targets
Several equities analysts recently issued reports on the company. Raymond James Financial reissued a “market perform” rating on shares of Netflix in a research report on Thursday, May 14th. Seaport Research Partners upped their target price on Netflix from $115.00 to $119.00 and gave the company a “buy” rating in a research report on Friday, April 17th. Rosenblatt Securities cut their target price on Netflix from $96.00 to $95.00 and set a “neutral” rating on the stock in a research report on Friday, April 17th. Moffett Nathanson upped their target price on Netflix from $115.00 to $120.00 and gave the company a “buy” rating in a research report on Tuesday, April 14th. Finally, Jefferies Financial Group cut their target price on Netflix from $134.00 to $128.00 and set a “buy” rating on the stock in a research report on Friday, April 17th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and sixteen have given a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $114.82.
View Our Latest Stock Analysis on Netflix
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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